Premium Betting Software in Italy

Premium Betting Software in Italy

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Explore Altenar’s sportsbook software, engineered to elevate betting operations and meet the unique demands of Italian sports betting with precision and efficiency.

Altenar’s sportsbook software is an innovative solution designed to revolutionise Italy's sports betting operations. This online betting software provides a comprehensive tool suite that enhances user experience and maximises operational efficiency. Built to meet the challenges of the Italian market, it offers real-time data feeds, extensive market coverage, and flexible risk management options.


Italy's bookmakers and online sportsbook operators can benefit from advanced analytics, which allows for informed decision-making and better customer acquisition and engagement. The software’s ability to integrate with existing betting systems sets it apart, providing a reliable and highly profitable platform. With Altenar’s sportsbook solutions, retail and online iGaming businesses can achieve market leadership, driving growth to get ahead and stay ahead in the competitive Italy sports betting arena.


The Pinnacle of Betting Solutions in Italy


Get ahead of the curve with sports betting technology and custom sportsbook solutions, which provide Italian betting operators with pioneering tools and tailored platforms with exceptional performance capability in the evolving market.


Fully Managed Sportsbook Solutions

Altenar’s fully managed sportsbook solution for Italy offers a complete suite of betting services designed to integrate cohesively into your platform. It features extensive live event coverage, player specials, live streaming, and more. With premium data analytics and compliant software, we deliver real-time insights and superior performance. 


Furthermore, our comprehensive marketing tools and customisable front-end help operators effectively target new and existing customers. With Altenar, you can achieve excellence in managed betting operations and position your brand for leadership in the competitive Italian market.


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Key Features of Altenar’s Fully Managed Sportsbook

  • Full Customisation

    Full control over site appearance, SEO, and multilingual support.

  • Fully-Integrated PAM

    Comprehensive player behaviour and data analysis.

  • Premium Data Feeds

    Fast, high-quality data feeds from official data rights owners and renowned providers.

  • Custom Content Management

    Tailor site appearance and content.

  • Comprehensive Bonus System

    Powerful promotion engine featuring industry-standard bonuses, like free bets.

  • Mobile App

    A white label app that can be easily and quickly adopted for any brands.

  • Advanced Reporting Tools

    In-depth insights for strategic decisions.

  • Built-In Marketing Tools

    Bet Mentor, bet boosts and enhanced odds.

  • Licensing & Compliance

    Experts assistance ensuring the correct licences and compliance procedures are in place.

  • 24/7 Customer Support

    Continuous assistance and issue resolution.

  • Risk Management

    Expert oversight to maximise profit margins.

  • Casino Partners

    Over 25,000 games from leading providers.


Full Stack Turnkey Sportsbook

With our full-stack turnkey sportsbook solution, Italian betting operators are equipped with a sophisticated, customisable betting platform. Our system includes an advanced Player Account Management (PAM) platform, CRM integration, and powerful marketing and affiliate management tools to escalate customer acquisition and retention efforts. Designed for rapid deployment, Altenar’s solution features extensive live event coverage, Improved odds management, payment method integrations (over 200), and automated betting and settlement Processes. 


The integrated CMS provides complete control over site appearance, localised content pages with SEO optimisation, and multilingual support. Additional benefits include detailed data analytics, efficient transaction processing, and scalable technology to accommodate growing player numbers. Altenar’s turnkey betting services deliver a custom sportsbook setup that can be tailored to operator needs.


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Key Features of Altenar’s Turnkey Sportsbook Solution

  • Full Customisation

    Full control over site appearance, SEO, and multilingual support.

  • Fully-Integrated PAM

    Comprehensive player behaviour and data analysis.

  • CRM Integration

    Combines real-time data, one central system.

  • Custom Content Management

    Tailor site appearance and content.

  • Payment Integrations

    Access to over 200 payment methods.

  • Mobile App

    A white label app that can be easily and quickly adopted for any brands.

  • Advanced Reporting Tools

    In-depth insights for strategic decisions.

  • 24/7 Customer Support

    Continuous assistance and issue resolution.

  • Built-In Marketing Tools

    Bet Mentor, bet boosts and enhanced odds.

  • Affiliate Marketing Tool

    Plans and reports for affiliate channel management.

  • Casino Partners

    Over 25,000 games from leading providers.

  • Risk Management

    Expert oversight to maximise profit margins.


Self-Service Betting Terminal for Italy Bookmakers

Altenar’s Self-Service Betting Terminal sets new benchmarks for in-store betting solutions in Italy. Equipped with a high-definition touchscreen and user-friendly interface, this betting terminal software allows customers to place and track bets independently. 

Retail bookmakers benefit from remote control and monitoring tools to simplify maintenance and boost operational efficiency. 


Our retail sportsbook systems also help cashiers manage in-store bets, account reloading, retail payouts, and other related activities. With features like booking codes and real-time performance monitoring, this physical betting shop software offers a high degree of flexibility and control. Tailored to the Italian market, Altenar’s terminal solution enhances the retail betting experience, driving customer satisfaction and operational success.


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Key Features of Altenar’s Retail Betting Terminal

  • High-Definition Touchscreen

    Intuitive user interface for easy betting.

  • Adjustable Terminal Configuration

    Sportsbook, homepage and second screen

  • Content Management System

    Customisable marketing content screen.

  • Remote Access Tools

    Streamline maintenance and support.

  • Device Trading Limits

    Adjustable betting limits for operators.

  • In-Store Bet Placement

    Cashiers can accept and process bets.

  • Booking Codes

    Convenient feature for bet reservations.

  • Promotional Assignments

    Ability to adjust screen marketing/promotional content

  • Retail Cash Out

    Easy cash-out options for players.

  • Printed Bet Slips

    Players can print and track their bets.

  • 24/7 Monitoring

    Continuous oversight of terminal performance.

  • Over-the-air Updates

    Efficient functionality update.


White Label Sports Betting

Altenar’s white-label sportsbook and mobile betting app solutions offer Italian operators a rapid market entry option (30 days) with brandable all-in-one betting software. Our white-label betting platform provides efficient payment processing with more than 200  payment methods available. Altenar’s private label solutions support regulatory compliance and multi-language functionality to facilitate smooth operations across regions. 


iGaming operators benefit from a scalable model, allowing them to start quickly and evolve as their business grows. With comprehensive tools for player account management, CRM, and marketing, Altenar’s platform is a stand-out option for ambitious operators in Italy. This path from white label to a fully customised betting platform ensures iGaming professionals can scale up operations while maintaining high performance and customer satisfaction in Italy’s dynamic gambling market.


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Key Features of Altenar’s White-label Sportsbook and Casino

  • Tailored Website Support

    Full professional assistance for custom sites.

  • Premium Data Feeds

    Fast, high-quality data feeds from official data rights owners and renowned providers.

  • Vast Game Library

    Access to 25,000+ games from top-tier developers.

  • Diverse Payment Options

    Over 200 payment methods, including cryptocurrency.

  • Content Management System

    Personalised control over website content.

  • Powerful Bonus Engine

    Features such as free spins, bonus money, cash back, etc.

  • White Label Mobile App

    Available and approved in Apple App and Google Play stores.

  • Real-Time Reporting Tools

    Comprehensive insights into performance metrics.

  • Affiliate Marketing Management

    Tools to optimise affiliate programs.

  • Anti-Fraud Platform Support

    Enhanced security and fraud prevention.

  • Licensing and Compliance

    Regular updates to meet regulatory requirements.

  • Robust Infrastructure

    Near-zero downtime for trouble-free operations.


Delivering Excellence with Altenar’s Trusted Technology Partners


We collaborate with top tech partners to deliver reliable and advanced sports betting technology to Italian operators.



Altenar’s Expert Betting Market Reports


With a wealth of betting industry experience behind us, Altenar assists operators with strategic insights and innovations. Our extensive understanding of market trends and regulatory landscapes will empower you to tackle industry challenges confidently. For ambitious iGaming operations ready to step up and dominate the market, download our market report for Italy now and access the knowledge and actionable insights needed to take your operations in Italy to a higher level in the iGaming world.


Why Choose Altenar?


By aligning with Altenar, platform operators have access to Italy's most advanced gaming software, providing state-of-the-art tools and features to boost operational efficiency, profitability, and customer satisfaction.


Licencing & Compliance


Altenar holds the necessary licences and certifications to ensure regulatory compliance for sports betting operations in Italy. Moreover, our advanced technical infrastructure, coupled with extensive legal expertise, helps operators sail through the complex licensing process in Italy, for operators that wish to apply independently. By leveraging our deep regional knowledge, Altenar delivers tailored content and features with compliance built-in to ensure platforms operate efficiently and are optimised for success. 


Scalability & Flexibility


Our premium platform is built around the needs of operator requirements. Altenar’s flexible and scalable sportsbook solutions allow Italian operators to tailor their offerings and scale up effortlessly. Moreover, our customisable betting platform and modular betting technology offer the flexibility to adjust offerings, features and settings to meet local market demands. As your business grows, our adaptable sports betting systems facilitate continued expansion, handling increased traffic and transactions without compromising on performance.


Real-Time Data Feeds and Live Betting


Altenar takes pride in delivering exceptional live betting and odds software with multiple high-quality data feeds from official sources. Our real-time betting platform in Italy guarantees accurate and fast updates for football, tennis, Formula 1, and all the most popular betting sports enjoyed by Italian consumers. By leveraging in-play betting technology, operators can provide an unrivalled betting experience, driving deep engagement and user satisfaction.


Mobile Apps


We offer customisable mobile sportsbook betting apps in Italy for iOS and Android devices. Our dedicated mobile apps support in-play mobile betting, providing a top-quality live betting experience. Furthermore, with the white-label option, operators can quickly reach players with tailored features, boosting engagement and market presence. Available on both Apple and Google Play stores, branded apps facilitate fast deployment and consistent performance across devices.


Trading and Risk Management


Altenar offers advanced solutions to identify, assess, and minimise potential financial risks and threats, such as fraud detection, early. Meanwhile, trading services provide 24/7 monitoring, real-time risk analysis, and live odds adjustment to secure optimal odds and profitability. Combined, these services help operators maintain financial and operational stability, thus maximising profitability through expert management and responsive support tailored to the Italian betting market.


Trusted Betting Software Provider


Italy's online gambling market offers significant opportunities for operators due to its rich cultural history and modern gaming infrastructure. The country boasts a well-regulated environment, overseen by the Agenzia delle Dogane e dei Monopoli (ADM), offering transparency and player protection. This stability attracts operators, presenting opportunities in both retail and online sectors. Moreover, a favourable attitude towards gambling prevails within this expanding market. The online gambling sector in Italy is projected to reach €2.9 billion (combined illegal and legal betting activity) by 2024, with a steady annual growth rate in legal betting expected to continue​.


Italian operators can capitalise on the expanding mobile gaming market, as mobile gambling is expected to surpass desktop usage due to its convenience and accessibility among predominantly younger demographics. Developing localised content to cater to Italy's diverse regional preferences, along with innovative live experiences, can also help Italian operators differentiate themselves. Integrating advanced analytics and in-play options for sports betting further enhances the live experience, helping to attract a wider audience.


However, operators must negotiate challenges such as stringent advertising restrictions and complex regulatory compliance. Italy’s regulatory framework is one of the tightest in Europe, focusing on player protection, which imposes additional compliance costs​. Despite these hurdles, the market remains attractive due to its stability and the population's growing embracement of online gambling. Implementing responsible gambling initiatives and leveraging blockchain technology for secure transactions can further build trust and enhance market presence. 


Join the respected brands that trust Altenar’s sportsbook technology. Schedule a demonstration of our cutting-edge sports betting software now and see the difference it can make to your operations in Italy.

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