Altenar, a leading sportsbook provider, is taking live betting to a new level in partnership with micro-betting provider Kero Gaming by bringing contextual micro-betting markets to its sportsbook.
The multi-year partnership supports Altenar’s commitment to innovation and ever-enhancing the user experience as it becomes the first sportsbook platform provider to adopt Kero’s micro-betting technology.
Kero’s micro-betting technology is uniquely powered by a recommendation engine that leverages proprietary algorithms to curate markets to players that are personalised and contextually relevant to gameplay. Kero’s unique approach to market creation provides users with an unparalleled level of engagement, transforming the live betting experience from one of users searching for betting markets to an experience where the most engaging and relative betting markets are delivered to the players across every moment and play of a match.
Micro-betting is the future of sports betting, but it requires robust and sophisticated technology, well-architected frameworks, and rock-solid processes to overcome the challenges. This is why we chose Kero we are confident it will best serve customers local needs and optimise its potential.
Antonis Karakousis, Director of Operations at Altenar
Altenar is a dynamic force in the gaming industry, renowned for their expansive and happy global customer base. We are thrilled to be partnering with such a distinguished company. At Kero, we are committed to pushing the boundaries of innovation and delivering the best in-game micro-market experiences. Altenar's top-tier sportsbook platform makes them the ideal partner to help propel our global growth and continue our tradition of excellence.
Tomash Devenishek, CEO of Kero Gaming
Kero football markets will become available to Altenar customers ahead of Euro 2024 with plans to expand market coverage across a portfolio of basketball, baseball and American football later this year.
About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences, and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry. For more information, visit altenar.com or contact [email protected].
About Kero
Kero Sports, at the forefront of sports betting and entertainment technology since 2019, is a pioneering force that offers sportsbooks an innovative micro-betting experience. Our cutting-edge micro-betting technology is driven by proprietary recommendation and personalization engines, ensuring players access hyper-relevant betting markets tailored to every moment of the game and aligned with individual betting preferences. This unique approach provides users with an unparalleled level of engagement, transforming every moment and play into an extraordinary blend of entertainment and betting, setting Kero apart with one-of-a-kind markets.
