Altenar Expands In UK With L&L Europe Partnership

Award-winning sportsbook chosen to power UK-based casino operator group.

Altenar, the leading Malta-headquartered sportsbook supplier, has made UK-facing operator group L&L Europe Limited its latest sportsbook partner.

L&L Europe Limited is a player reviewed group of casinos, offering a wide range of engaging games, that offers a unique and player-friendly cashback system. 

With the operator now committed to launching a new sports betting offering, the award-winning supplier has provided it with a full sportsbook solution. This includes Altenar’s pre-match and live betting offerings, full promotional suite and market-leading customer support across risk management, limits and 24/7 communication.

As part of the collaboration, Altenar will utilise its best-in-class technology to provide a full 360-degree operation, enabling L&L Europe Limited to offer its customers one of the market’s most advanced sports betting platforms. 

This deal marks the latest success in an impressive 12 months for Altenar across global markets, recording a record year in revenue generated by the provider on behalf of its operator partners.

Commenting on the deal, an Altenar spokesperson said: “Our sportsbook is one of the best on the market and we are delighted to bring it to our new partner, L&L Europe Limited.

“Our comprehensive offering is sure to provide a sports betting experience that resonates with many of L&L Europe’s players, and we are honoured to include it as part of an already impressive host of verticals.”

Chris Dalli, CEO at L&L Europe said: “We are thrilled to have Altenar’s market-leading sportsbook in our corner. 

“It is clearly an established product that offers a fantastic combination of events that any punter would want to come across, as well as having a proven track record of continuous improvement across its offering.

“Altenar has provided us with a quick, high-quality launch and we look forward to seeing plenty of success together.”

Altenar’s fast-growing success as one of the world’s most popular sportsbook providers has seen it net multiple awards in 2022 for its contribution to the industry. 

These include Best Virtual Sports Supplier at the EGR Nordics and Sportsbook Supplier of the Year at the EGR Italy Awards, as well as multiple accolades at the MiGEAs and Baltic and Scandinavian Betting Awards.

Licensed across a total of 14 major global markets, including the UKGC and MGA, Altenar has now firmly established itself as the sportsbook provider of choice for multiple leading operators.