24/7 racing portfolio first to go live under new agreement
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has agreed a deal to integrate its full range of products onto the platform of leading sportsbook provider Altenar.
The deal will see 24/7 Live Racing Content from SIS, comprising over 76,000 events every year, become the first product set to be made available to Altenar’s wide network of operators.
SIS Competitive Gaming, featuring 24/7 esoccer, ebasketball and CS:GO events, all produced in-house to the highest level of integrity, will follow. The integration of the supplier’s live numbers content, which features more than 200,000 annual betting events, including the world-famous 49’s Original Live Draw, is also set to go live.
SIS’ 24/7 Live Racing Content, which provide over 76,000 live racing events every year from around the world, is delivered as an end-to-end solution, including live streamed pictures, data, and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide seamless betting experiences.
This agreement represents the latest important step within the stated ambition of SIS to further develop relationships with leading platforms, as the supplier aims to extend its reach across regulated markets globally.
Andy Kelly, Head of Commercial Partnerships at SIS, said: “Altenar is making significant headway in the sports betting space within regulated markets all over the world, so this is a deal that serves to boost our geographical reach.
“We are confident that our extensive and premium Live Racing Content, delivered from tracks worldwide, will prove to be a hit with Altenar’s partners and we look forward to the subsequent roll-out of our Competitive Gaming offering and highly popular numbers range.”
Antonis Karakousis, Director of Operations at Altenar, said: “We are always looking for content that increases the range of options that we can offer to our partners and SIS fits the bill with its premium range of racing, esports and numbers content.
“Regular short-form betting opportunities around the clock can only benefit our operator clients and we look forward to integrating the entire SIS range of products in the coming months.”
About Altenar
Altenar provides a highly comprehensive and fully managed sportsbook solution to many of the leading brands across the globe. Its award winning sportsbook solution delivers stability, security, and extensive configurability to ensure a best-in-class sports betting experience.
Built on many years of experience, Altenar’s sportsbook solution provides a vast range of front end features and back office functionality, which enable operators to improve player acquisition and retention rates. Its offering combines a wide-range of sporting events, a deep understanding of trading and risk, and a personalised UI to ensure each operator has the ability to differentiate themselves in the market.
For more information, contact [email protected] or visit www.altenar.com.
