Altenar and Fast Track enter strategic partnership to revolutionise player engagement

Share this article

Altenar and Fast Track, renowned for its innovative CRM technology developed for the iGaming industry, are proud to announce a strategic partnership that will radically improve player engagement. 

Altenar, known for its customer-centric approach and flexibility in adapting to market demands, is joining forces with Fast Track, a leader in AI-powered CRM with real-time data capabilities, to integrate their cutting-edge technologies into its player account management tools. This collaboration marks a significant milestone in the industry, bringing together Altenar's comprehensive iGaming platform with Fast Track's expertise in scalable player engagement solutions. 

This partnership underlines Altenar's commitment to providing bespoke solutions to operators using the Altenar Gaming Platform (AGP) and underlines the confidence placed in Fast Track's transformative CRM approach across the iGaming landscape. By seamlessly integrating Fast Track CRM into the AGP, operators can now enhance the player experience with hyper-targeted campaigns and dynamic, personalised player journeys. 

Known for its real-time data capabilities and automation, Fast Track enables operators to deliver 1:1 player experiences at scale. This integration will provide Altenar operators with a streamlined onboarding process, access to real-time insights, and the ability to make data-driven decisions quickly. 

We are excited to partner with Fast Track, a company that shares our dedication to innovation and excellence. 

This collaboration signifies more than just a partnership; it's a synergy of strengths, combining Altenar's robust PAM with Fast Track's unparalleled expertise in player engagement and retention.

Charlie Williams, Commercial Director of Altenar  

Collaborating with Altenar represents a significant step forward in our mission to digitalise the iGaming industry. Together, we are set to deliver an immersive gaming experience that is not only enjoyable but deeply engaging and personalised for each player.

Simon Lidzén, CEO and Co-Founder of Fast Track 

Previous Next

Related articles

  • metrics-that-matter-in-2024-key-kpis-for-boosting-sports-betting-revenue

    Metrics That Matter in 2024 - Key KPIs for Boosting Sports Betting Revenue

  • altenar-partners-with-ilottery-and-games-platform-provider-random-state

    Altenar partners with iLottery and games platform provider Random State

  • virtual-horse-racing-software-insights-for-igaming-operators

    Virtual Horse Racing Software: Insights for iGaming Operators

  • How Fantasy Sports Betting Boosts iGaming Engagement and Revenue

    How Fantasy Sports Betting Boosts iGaming Engagement and Revenue

  • Hosting Solutions for iGaming Platforms - Considerations for Operators in 2024

    Hosting Solutions for iGaming Platforms - Considerations for Operators in 2024

  • altenar-strengthens-us-presence-with-sccgms-partnership

    Altenar strengthens US presence with SCCGMS partnership

  • altenar-moves-into-georgia-with-ambassadoribet

    Altenar moves into Georgia with AmbassadoriBet

  • tips-for-sports-betting-operators-seeking-a-new-sportsbook-provider-software-in-2024

    Tips For Sports Betting Operators Seeking A New Sportsbook Provider & Software in 2024

  • altenar-partners-with-free-to-play-games-provider-splash-tech

    Altenar partners with free-to-play games provider Splash Tech

  • altenar-sponsors-isle-of-man-athletics-volunteer-award-scheme

    Altenar sponsors Isle of Man Athletics Volunteer Award Scheme

  • altenar-partners-with-kero-gaming-to-bring-contextual-micro-markets-to-sportsbook-

    Altenar partners with Kero Gaming to bring contextual micro markets to sportsbook

  • 500-up-altenar-reaches-workforce-milestone

    500 up! Altenar reaches workforce milestone

Fill out the form and we’ll be in touch as soon as possible

Enquiry Type
How can we reach you?
Region of Operation
How did you hear about us?

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information