Whether enhancing user experience, improving operational efficiency, or expanding into new markets, iGaming operators can compete with the leading established platforms in their domain by implementing the right combination of features. This article explores the must-have sportsbook innovations and the latest new features for ambitious operators aiming to gain a greater market share in 2025.
Front-End Customisation and User Experience
These features allow operators to tailor a platform's design appearance and functionality to differentiate it from the competition.
FULLY CUSTOMISABLE FRONT-END
A fully customisable front end is a powerful feature that enables operators to tailor the appearance and functionality of their sportsbook platforms across various channels. Utilising cutting-edge industry technology, iGaming professionals can quickly update design, features, and functions and easily make changes across desktop, tablet, retail and mobile channels.
WIDGET-BASED DESIGN
Using drag-and-drop editors for quick updates and optimisation accelerates front-end design and development for online sportsbooks by offering modular, reusable components. This feature allows for rapid customisation and integration, ensuring a consistent and intuitive user experience. Widgets simplify updates and maintenance while enhancing scalability and flexibility. Such efficiency not only reduces development time and costs but also improves user engagement and satisfaction.
MOBILE APP
Native mobile apps for iGaming platforms enhance user engagement and brand loyalty. By extending the player experience to a native app, it becomes possible to offer features like biometric log-in and push notifications. This modern app allows players to place bets effortlessly, providing the complete betting experience from the palm of their hand, thereby increasing overall player satisfaction and loyalty.
Data Integration and Management
These features ensure fast and accurate data, helping operators to make informed decisions, remain compliant, and provide personalised betting experiences for users.
PREMIUM DATA FEEDS
The provision of premium data feeds ensures fast and high-quality data to help operators make betting decisions. In today's competitive sports betting environment, relying on a single data source is insufficient. Altenar's extensive network of official data partners, including the most respected names worldwide, provides operators with significant data accuracy and speed advantage.
CUSTOM CONTENT MANAGEMENT
The primary benefit of Custom Content Management is the ability to tailor sportsbook offerings to enrich user experience. This flexibility allows operators to adjust margins, limits, and bet acceptance, as well as the timing of market appearances. By customising such elements, operators can provide a unique and personalised betting experience, ensuring their platform stands out in the competitive market and meets the diverse needs of their player base.
FULLY-INTEGRATED PAM
The primary benefit of fully-integrated Player Account Management (PAM) is its ability to provide insightful analysis through comprehensive data gathering and storage. Altenar’s PAM solution incorporates responsible gaming and compliance tools, ensuring adherence to regulations. In addition, the integration of Fast Track’s AI-powered CRM (Customer Relationship Management) system enhances team productivity, boosts player engagement, and offers scalability.
Marketing and Player Engagement Tools
Marketing tools are essential for driving player acquisition and retention through personalised experiences and recommendations to improve satisfaction and loyalty.
COMPREHENSIVE BONUS SYSTEM
The primary benefit of Altenar’s comprehensive bonus system for iGaming operators is its advanced promotional capability. This in-house developed system supports industry-standard bonus types, including free bets, welcome deposits, retention bonuses, and coded bonuses. Operators can target their entire player base or specific segments, such as VIPs, with flexible limits and API-triggered bonuses. Its versatility establishes effective player engagement and retention, making it a must-have feature for a thriving sportsbook in 2025.
BUILT-IN MARKETING TOOLS
Altenar’s built-in marketing tools allow iGaming operators to skillfully engage both new and existing players. These tools offer features such as bet boosts, enhanced odds, and prize pools, providing a powerful means to stand out from competitors. By leveraging these marketing options, operators can build player excitement, reward loyalty, and ultimately drive increased player retention and acquisition.
BET BOOSTS
The significant benefit of Bet Boosts is its ability to fuel site traffic and enhance player retention. This tool empowers operators with the ability to customise offers and set rules for triggering boosted odds on specific events and competitions. Displaying boosted odds alongside regular odds attracts attention, making Bet Boosts an invaluable feature for player engagement and maintaining a competitive edge in the sportsbook market.
Premium Promotional Features
These features aim to reduce operator risk and retain players by offering unique promotional incentives and improved odds.
EARLY PAYOUT
The primary benefit of the Early Payout feature is its ability to stimulate betting excitement and increase player engagement. This feature allows operators to settle bets early based on specific criteria, such as a soccer team leading by two goals, for example. It ultimately assures players a payout before the final outcome of sporting events such as football, American football, tennis, basketball, baseball and ice hockey. Early Payout boosts player satisfaction, engagement and loyalty.
BORE DRAW
The Bore Draw feature gives iGaming operators the ability to reduce player risk and boost engagement. This promotion refunds the stake if a selected soccer match ends in a 0-0 draw and the bet loses. Bore Draw encourages participation and retention by mitigating the risk of losing in such scenarios. Altenar's Bore Draw Money Back can be configured for various markets, such as correct half-time/full-time score, first scorer, etc. This promotional feature enhances player satisfaction and loyalty.
0% MARGIN ON EVENT LEVEL
Altenar’s 0% Margin on Event Level feature provides operators with the capability to attract and retain new players through better odds. This feature enhances odds by giving players a portion of the operator's winnings, fostering goodwill and loyalty. Moreover, operators can configure 0% margin events across various markets, such as soccer, basketball, and tennis. This handy tool not only draws in players but also demonstrates the operator's commitment to delivering exceptional value.
Operational Efficiency and Security
These features oversee smooth functionality and solid protection for sportsbook platforms, enhancing player trust and engagement.
CASHIER AND TERMINAL
Cashier and Terminal features offer the seamless management of retail operations. Despite the rise of online betting, many players still prefer visiting bookmakers. Altenar’s sportsbook and Gaming Platform back-office tools support these retail operations, providing real-time monitoring of performance, bet placements, and financial activities.
Furthermore, Altenar’s terminal solution is equipped with a high-definition touchscreen and a native Microsoft Windows application. Through an intuitive interface, players can deposit money, place bets, receive printed bet slips, and track bet status. Its various configuration options, supported by 24/7 monitoring and alerts, offer a flexible and reliable solution that enhances the retail betting experience while ensuring operational efficiency.
RISK MANAGEMENT
Risk management ensures profitability for iGaming operators by eliminating or mitigating risks. Altenar’s 24/7 trading and risk management teams supervise bets to maximise profit margins and monitor unusual player behaviour. With extensive industry experience, specialised teams provide essential oversight through profitability and liability reporting. This allows operators to manage risks effectively while maintaining a profitable sportsbook. Its comprehensive approach safeguards the operator's interests and enhances overall operational stability.
LICENSING & COMPLIANCE SUPPORT
Altenar’s Licensing and Compliance Support helps iGaming operators maintain regulatory adherence across various geographical jurisdictions. Our expert team assists in obtaining the necessary licences and implementing procedures to comply with ever-changing gambling regulations. This comprehensive support guarantees that all clients have the correct licences and compliance measures in place, safeguarding their operations so they can focus on profitability and growth in a complex regulatory environment.
Regional Expertise and Partnerships
These features enable sportsbook platforms to tailor services and integrate extensive gaming libraries to enhance market appeal, compliance, and player engagement across diverse global audiences.
CASINO PARTNERS
Strong casino partnerships enhance the gaming experience for iGaming operators through sophisticated integrations and a vast game library. Altenar’s platform supports the integration of over 25,000 games from leading providers, ensuring an engaging and diverse offering. Continuously onboarding new game providers, Altenar adapts to evolving industry and operator requirements by providing a dynamic and profitable gaming environment that meets the changing demands of players.
REGIONAL EXPERTISE
Altenar’s regional expertise enables us to tailor sportsbook services to diverse global audiences. Our in-depth knowledge of various territories encompasses certification, customised content, and region-specific features, ensuring your site and offerings resonate with the target audience. By leveraging this expertise, operators can enhance their market appeal, compliance, and profitability, effectively addressing the unique preferences and regulatory requirements of the different regions in which they operate.
New Features from Altenar in 2025
As a leading sportsbook software provider, Altenar is dedicated to delivering the most effective solutions and features to address the diverse needs of iGaming operators. Our commitment to innovation drives us to continually enhance our software, giving our clients a distinct advantage in the competitive iGaming market.
Here are some of the new features we have introduced in 2025:
REWARDS SYSTEM
Allow players to win substantial prizes to enhance player engagement through the potential of big wins. By setting specific criteria, each qualifying bet offers players a chance to win a significant prize, triggerable on a chosen timescale. Operators can run campaigns across multiple brands to boost the prize fund and player excitement, taking bonuses to the next level and driving increased participation and retention.
TOTO
Altenar’s new Toto feature for iGaming operators boosts player engagement through weekly competitions with substantial prizes. Players predict the outcomes of a set number of events with customisable formats and payout structures, such as match results or correct scores. Operators can subsequently offer guaranteed weekly prizes or rollover jackpots, enhancing excitement and player retention. This feature attracts new players and encourages regular participation, further driving profitability and growth.
BET BUILDER IMPROVEMENTS
Consistent Bet Builder improvements aim to enhance the betting experience through increased flexibility and options. Altenar’s sportsbook now offers more Bet Builder options than ever, including live Bet Builders, allowing players to combine multiple selections from different markets. An expanded range of player props enables bettors to focus on the markets that matter most to them, significantly improving user engagement and satisfaction.
IMPROVED BET ACCEPTANCE
Improved bet acceptance ensures significantly enhanced player satisfaction, resulting in increased revenue. A recent update allows for more bets to be accepted, provided there is no significant change in odds while the player is compiling a bet. Moreover, the minimal live bet delay enables players to add more legs to their live bets, improving the overall betting experience to drive higher engagement and revenue.
MARKET TEMPLATES
The primary benefit of Altenar’s market templates for iGaming operators is the refined ability to customise and differentiate platform offerings. Operators can now use a deeper level of customisation to stand out with unique betting market displays. Sliding odds displays provide a visually appealing alternative to lengthy odds lists, particularly benefiting mobile customers. This flexibility not only enriches the user experience but also boosts player engagement and brand loyalty, driving further profitability.
EVENT VIEW
Event View provides sportsbook operators with elevated control over their offerings. In practice, it means that the same features available at the championship level can also be used for each event, giving operators more power than ever before. This level of increased control allows for precise management and customisation, empowering operators to tailor their sportsbooks more effectively, create brand value and boost player engagement.
TRADING MANAGER ACCEPTANCE
Trading manager acceptance allows online sportsbook operators to apply precise customisation to limits and margins per market. This tool's advanced functionalities include margin adjustment, progressive margin keys, ladders, pairs, and progressive limits. Altogether, these features allow operators to fine-tune their offerings, enhance control, optimise profitability, and deliver their players a more tailored betting experience.
BET BOOST SLIPS
Bet boost slips is a feature that allows players to boost their odds after adding selections to their bet slip, thus increasing potential winnings without raising the initial stake. By accepting the promotion on offer, players experience added excitement and value, leading to higher engagement levels and enhanced retention, ultimately driving profitability for the sportsbook platform.
EXTENSIVE HORSE RACING AND GREYHOUND RACING
Through a partnership with SIS, Altenar provides access to a wide selection of horse racing events from around the world, supported by real-time data and streaming solutions. Operators can also offer a wide range of greyhound betting markets, too. Extensive horse racing and greyhound racing offer iGaming operators the primary benefit of a comprehensive and engaging betting experience through diverse and dynamic offerings.
BET MENTOR
Bet Mentor does an incredible job personalising the betting experience and guiding new users. This innovative feature suggests bets based on player preferences, offering an alternative way to choose betting options. By appealing to bettors who need guidance through the complexities of sports betting, Bet Mentor empowers new users to make informed decisions, enhancing their overall engagement and satisfaction with the sportsbook platform.
BETTING INSIGHTS
Augmented betting insights elevate the decision-making process to increase player engagement. This add-on tool leverages reliable third-party data to provide insightful market information, making betting more accessible and appealing to a broader audience. By offering historical data related to specific events, players are empowered to make data-driven decisions across various betting markets, improving their overall experience for their users.
NORTH AMERICAN LAYOUT
The provision of a North American layout for a sports betting platform gives operators the ability to attract and fully engage with US and Canadian audiences by offering a familiar interface and user-friendly experience. Altenar’s sportsbook can now be displayed in a format tailored to North American preferences, including the ‘away at home’ layout and the correct odds formats, with relevant language and terminology. This level of deep localisation is optimal when appealing to North American betting enthusiasts.
NORTH AMERICAN SPORTS OFFERING
In addition to offering platform localisation, Altenar provides a North American sports offering with comprehensive coverage of popular sports in the region to attract a broader audience. This gives sportsbook operators an extensive choice of markets and competitions for American football, basketball, baseball, and ice hockey, in both pre-match and live betting options. This depth of coverage allows players to engage deeply with the markets that matter most to them across all major US leagues, enhancing user satisfaction.
Future Proof Your Sportsbook in 2025
Contact the Altenar team today to learn more about the innovative sportsbook features that will help your iGaming business thrive in 2025 and beyond.
