Award-winning sportsbook boosts promo tools output in European region

Award-winning sportsbook boosts promo tools output in European region

Share this article

12th October 2023: Altenar, the leading sportsbook and iGaming software provider, has bolstered its range of products within the Italian market, offering a variety of new tools and features to operators.


This latest expansion sees Altenar increase its product offering in one of the most sought-after European jurisdictions where the leading tech provider has been live for the past four years.


Among its most recent developments, Altenar has significantly upgraded the latest version of its front-end, offering a faster, fully-customisable solution that enables the addition of features based on individual operator needs.


Operators can now build their sportsbooks as they wish, and move widgets to match their business.


Altenar has also become one of the first sportsbooks to launch Partial Cashout on the Italian market, following the release of the feature in October 2022 after new rules were introduced by the regulator.


Its latest creation, the new Promotional Bonus tool, has given the provider a significant competitive edge by enabling operators to freely choose matches and leagues to boost the odds.


Commenting on the deal, Francesco Papallo, Regional Director at Altenar, said: “We have made some major changes to our front-end and products in Italy and we are delighted with the outcome.


“Italy is a very difficult market due to the many different regulations in place and our work here over many years has been hugely successful. We expect operators and players to enjoy our latest offering.”


Fabrizio Frenna, Managing Director at Diecimilauno, one of the first operators in Italy to launch Altenar’s Partial-Cashout, said: “The Partial Cashout is a feature that allows the player to better decide how to manage their winnings and makes them active and involved in the game decision making process. The new feature has been received by the players in a very positive way and we have noticed it gaining popularity.


”Altenar is always attentive to the needs of the market and collaborates with Diecimilauno to offer an increasingly high-performance service also based on the type of bettor we have.”


Altenar has received sustained recognition with multiple award wins in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.


Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

Previous Next

Related articles

  • Risk Management Strategies for Betting Operators

    Risk Management Strategies for Betting Operators

  • The Operators Edge: A Practical Guide to How Betting Odds Work in Sports Betting

    The Operators Edge: A Practical Guide to How Betting Odds Work in Sports Betting

  • Esports betting to reach new heights after upgrade

    Esports betting to reach new heights after upgrade

  • GLI and ISO Accreditations: The Key to iGaming Compliance in 2025

    GLI and ISO Accreditations: The Key to iGaming Compliance in 2025

  • Bet Mentor earns SiGMA’s Most Innovative Sportsbook Feature prize

    Bet Mentor earns SiGMA’s Most Innovative Sportsbook Feature prize

  • States where Online Gambling is Legal in the USA

    States where Online Gambling is Legal in the USA

  • Greyhound Racing Software - Is it a Good Investment and How to Choose the Best

    Greyhound Racing Software - Is it a Good Investment and How to Choose the Best

  • What Should Sportsbook Operators Do in 2024 Following Brazil’s Bold Move?

    What Should Sportsbook Operators Do in 2024 Following Brazil’s Bold Move?

  • Ganagol tool provides exciting betting option

    Ganagol tool provides exciting betting option

  • Records galore as sun shines on Altenar Isle of Man Marathon

    Records galore as sun shines on Altenar Isle of Man Marathon

  • altenar-app-goes-live-with-golden-palace

    Altenar app goes live with Golden Palace

  • altenar-partners-with-ilottery-and-games-platform-provider-random-state

    Altenar partners with iLottery and games platform provider Random State

Fill out the form and we’ll be in touch as soon as possible

Follow 3 simple steps to fill out the form

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

Choose enquiry and fill details

1 / 3
Enquiry Type

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

Contact info

2 / 3
How can we reach you?

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

More information you want to tell us

3 / 3
How did you hear about us?
Region of Operation

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information