Award-winning sportsbook boosts promo tools output in European region

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12th October 2023: Altenar, the leading sportsbook and iGaming software provider, has bolstered its range of products within the Italian market, offering a variety of new tools and features to operators.

This latest expansion sees Altenar increase its product offering in one of the most sought-after European jurisdictions where the leading tech provider has been live for the past four years.

Among its most recent developments, Altenar has significantly upgraded the latest version of its front-end, offering a faster, fully-customisable solution that enables the addition of features based on individual operator needs.

Operators can now build their sportsbooks as they wish, and move widgets to match their business.

Altenar has also become one of the first sportsbooks to launch Partial Cashout on the Italian market, following the release of the feature in October 2022 after new rules were introduced by the regulator.

Its latest creation, the new Promotional Bonus tool, has given the provider a significant competitive edge by enabling operators to freely choose matches and leagues to boost the odds.

Commenting on the deal, Francesco Papallo, Regional Director at Altenar, said: “We have made some major changes to our front-end and products in Italy and we are delighted with the outcome.

“Italy is a very difficult market due to the many different regulations in place and our work here over many years has been hugely successful. We expect operators and players to enjoy our latest offering.”

Fabrizio Frenna, Managing Director at Diecimilauno, one of the first operators in Italy to launch Altenar’s Partial-Cashout, said: “The Partial Cashout is a feature that allows the player to better decide how to manage their winnings and makes them active and involved in the game decision making process. The new feature has been received by the players in a very positive way and we have noticed it gaining popularity.

”Altenar is always attentive to the needs of the market and collaborates with Diecimilauno to offer an increasingly high-performance service also based on the type of bettor we have.”

Altenar has received sustained recognition with multiple award wins in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

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