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1 min read

What Are The Benefits Of Machine Learning In iGaming? | Personalised User Experience.

Altenar, a sportsbook software provider, is delving into how it can harness Machine Learning to its benefit as its use within the iGaming industry is rather scarce at present. 


The sports betting solutions provider currently uses ML in a host of interesting ways, though after speaking to Altenar’s Senior Data Analyst, Darren Willenberg, it became clear the vast potential of ML. 


In offering great opportunities for those with a keen interest in the subject to make phenomenal steps in pioneering its use in the betting landscape, Darren had the following to say … 


“At its heart, machine learning is the task of making computers more intelligent without explicitly teaching them how to behave. It does so by identifying patterns in data – especially useful for diverse, high-dimensional data. In other terms, machine learning is a type of artificial intelligence that enables self-learning from data and then applies that learning without the need for human intervention.”


Noting that Altenar’s models will be reviewed and monitored to ensure the greatest output success, it seemed apt to ask Darren what potential and opportunities lay in its use within the space, especially for features of Sportsbooks and Casinos. 


The accumulation of in-depth knowledge on the subject mushroomed into a visible smile as Darren noted, “personalised player experience, this is one of several opportunities the iGaming industry could benefit from heavily.”


Darren continued, “platforms like Netflix already use machine learning to suggest movies and shows based on users' viewing histories. Online casinos will be able to do the same thing. Player behaviour can be analysed to provide highly-customised game suggestions.”


You can discover more on ML and iGaming by contacting the sportsbook software provider (Altenar) today!

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