Hugo Llanos - Operations Profile

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Hugo Llanos joined Altenar in the early weeks of 2022, having experienced the ins and outs of the betting industry, as well as being a client of the sportsbook provider before joining the globally recognised B2B solutions provider. 


Hugo has ample experience as a mechanical engineer and holds an insatiable passion for the iGaming industry for as long as he can remember. 


Starting his journey in 2007 as a bookie at Expekt, where he compiled odds for pre-match and live betting on different sports to analysing betting patterns and case studies with Altenar. 


Hugo exclaimed, ‘I have been in the industry for over 15 years and I have loved every single part of it!’


Having finally made his way to Altenar, Hugo not only has the backing of his years-long expertise but the benefit of a working understanding of Altenar’s product. 


Hugo explained, ‘I know how to use Altenar’s tool in order to make the most out of it with proven experience.’ 



Want to contact Hugo on his expertise, LatAm know-how and Altenar product knowledge? You can reach Altenar’s Americas Regional Director at the below points of contact … 


LinkedIn: linkedin.com/in/hugo-llanos-93b8995a

Twitter: hjllanos

Email: [email protected] 






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