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1 min read

Could Women Be Key To The Expansion Of The Sports Betting Market? | Altenar

Altenar, a sportsbook software provider, has recently seen a global increase in how women participate in sports betting and an overall increase in how many women participate. This could be key to the expansion of the sports betting market as new markets and content emerge post-pandemic. 


According to Forbes, ‘31% of core sports betting customers are women, and that women make up 47% of all sports fans.’ in the US.  Which are staggering numbers given that sports betting has historically been a male-dominated past-time. 


The American Gaming Association (AGA) discovered more about sports betting as more states began to legalise online and mobile betting.  This growth could be thanks to a rise in participating women in the sports betting field which is drastically growing thanks to an increase in entertainment value. 


This suggests that sports betting is becoming a preferred pastime for a host of people, not only women, and as a result, greater access to sportsbook content is needed to meet demand. 


If you’re looking to add a sportsbook to your offering, then contact the award-winning team at Altenar today!  

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