The Familiarity Bias & The Benefits Of Providing Localised Sports Content | Altenar

The Familiarity Bias & The Benefits Of Providing Localised Sports Content | Altenar

Share this article

Altenar, a sportsbook software provider, takes a look at how the process of familiarity bias can benefit operators who are looking to find a new provider or to begin their sportsbook journey. 

As a cornerstone of behavioural biases, the familiarity bias best lends itself to sports betting because it poses the idea that players are more likely to bet on games, leagues and events that are most familiar to them. 

In this sense, by understanding your player's pre-existing love for specific sports you could create a market-leading operation that’s bettor-centric. 

With the familiarity bias playing a large role in how bettors place bets, the frequency and the amount could be down to how well an operator, yourself, knows the market landscape and its players. 

Altenar's Market Penetration & Global Market Expertise | Informing The Familiarity Bias

Altenar, a sportsbook software developer, has ample experience in varied markets, and as a result, has developed an understanding of regional landscapes and the bettors that comprise them. 

Operators using Altenar-provided sportsbooks can tailor their content offering to incorporate local and traditional sports, preferred content and more that helps to bolster player retention rates and satisfaction. 

Your players will likely place bets on what they know, and you have the potential to offer the best betting experience with Altenar's software, several data providers and state-of-the-art technologies that have won globally-recognised awards and respect. 

You can discover more on sportsbooks, bettor psychology and how to begin your journey in sports betting operations by contacting Altenar today!

Previous Next

Related articles

  • altenar-s-bet-boost-promo-tool-receives-upgrade

    Altenar’s Bet Boost promo tool receives upgrade

  • gambling-laws-in-the-uk-all-you-need-to-know-about-regulation-and-legality-in-2024

    Gambling Laws in the UK - All You Need to Know About Regulation and Legality in 2024

  • top-10-payment-methods-for-sports-betting-platforms-a-2024-guide-for-igaming-professionals

    Top 10 Payment Methods for Sports Betting Platforms - A 2024 Guide for iGaming Professionals

  • which-countries-is-darts-betting-popular-in-2024

    Which countries is darts betting popular in 2024?

  • gambling-laws-in-bulgaria-regulation-and-legality-for-operators-in-2024

    Gambling Laws in Bulgaria: Regulation and Legality for Operators in 2024

  • social-casinos-expand-your-reach-with-this-game-changing-trend-in-2024

    Social Casinos - Expand Your Reach with this Game-Changing Trend in 2024

  • gambling-laws-in-hungary-regulation-and-legality

    Gambling Laws in Hungary: Regulation and Legality

  • anjouan-licence-vs-curacao-licence-what-are-the-main-differences-and-which-one-should-you-choose

    Anjouan Licence vs Curacao Licence - What are the Main Differences and Which One Should You Choose?

  • gaming-licences-which-one-should-you-get-in-2024

    Gaming Licences - Which One Should You Get in 2024

  • navigating-gambling-regulations-in-brazil-a-guide-for-2024

    Navigating Gambling Regulations in Brazil: A Guide for 2024

  • gambling-laws-in-belgium-regulation-and-legality

    Gambling Laws in Belgium: Regulation and Legality

  • sports-betting-platforms-white-label-vs-turnkey-vs-api

    Sports Betting Platforms: White Label vs Turnkey vs API

Fill out the form and we’ll be in touch as soon as possible

Enquiry Type
How can we reach you?
Region of Operation
How did you hear about us?

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information