Leading sportsbook provider joins forces with one of the industry's most established gaming content and technology brands
20 June, 2026
Altenar, the leading sportsbook and iGaming software provider, has announced a strategic partnership with Greentube, the digital gaming and entertainment division of NOVOMATIC, in a deal that will further strengthen both companies’ offerings across key regulated European markets.
The agreement will see Greentube integrate Altenar’s sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable, feature-rich solution designed to maximise player engagement and operational performance.
Altenar delivers a fully managed and highly configurable sports betting platform, offering comprehensive pre-match and live betting coverage, advanced risk management, personalised promotional tools, and a flexible framework tailored to the needs of operators in regulated jurisdictions worldwide.
By combining Greentube’s extensive market presence and digital expertise with Altenar’s sportsbook capabilities, the collaboration aims to create new opportunities for growth while providing players with a seamless and engaging betting experience.
Charlie Williams, Commercial Director at Altenar, said:
We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry.
At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain, the UK, Germany and Luxembourg. We look forward to working closely with the Greentube team and supporting their continued growth.
Ronald van den Brink, Chief Commercial Officer at Greentube, added:
Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.
Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we're well placed to offer something compelling in markets where the bar for quality continues to rise.
The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike.
