Altenar’s custom sportsbook software offers Irish bookmakers a powerful solution designed to meet the unique demands of the local market. Uniquely adaptable for bookmakers and online operators in Ireland, our innovative sportsbook platform provides all the tools for online and retail betting, streamlining operations while promoting user engagement. With advanced data analytics, extensive sports market coverage, and flexible risk management, Altenar’s sophisticated solution provides gaming businesses with the resources to optimise performance and maximise profitability.
Its easy integration with existing systems secures a smooth transition, allowing existing operators to gain and maintain an advantage over competitors. For those seeking innovative solutions, Altenar offers cutting-edge technology that helps bookmakers excel in an increasingly competitive sector and position themselves as leaders in the Irish sports betting industry.
Ireland’s Top Choice for Customisable Betting Software
Altenar provides a comprehensive suite of sportsbook tools, solutions and betting systems to meet local market demands.
Fully Managed Sportsbook Solutions
With easy integration and end-to-end management, iGaming professionals have access to real-time data analytics, official data feeds, and comprehensive live event coverage with Altenar’s fully managed sportsbook solution. The platform is highly customisable, providing operators with the flexibility to tailor the front end and content to suit the Irish market. Plus, our 24/7 support and built-in compliance tools help you stay on top of changing regulations, freeing up more time and resources to focus on customer acquisition and engagement objectives. Moreover, the localised content and features available make it easier for gambling businesses in Ireland to engage players better, streamline operations, and gain momentum in this highly competitive market.
Key Features of Altenar’s Fully Managed Sportsbook
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Full Customisation
Full control over site appearance, SEO, and multilingual support.
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Fully-Integrated PAM
Comprehensive player behaviour and data analysis.
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Premium Data Feeds
Fast, high-quality data feeds from official data rights owners and renowned providers.
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Custom Content Management
Tailor site appearance and content.
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Comprehensive Bonus System
Powerful promotion engine featuring industry-standard bonuses, like free bets.
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Mobile App
A white label app that can be easily and quickly adopted for any brands.
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Advanced Reporting Tools
In-depth insights for strategic decisions.
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Built-In Marketing Tools
Bet Mentor, bet boosts and enhanced odds.
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Licensing & Compliance
Experts assistance ensuring the correct licences and compliance procedures are in place.
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24/7 Customer Support
Continuous assistance and issue resolution.
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Risk Management
Expert oversight to maximise profit margins.
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Casino Partners
Over 25,000 games from leading providers.
Full Stack Turnkey Sportsbook
Altenar’s turnkey sportsbook solution offers Irish betting operators comprehensive yet customisable sportsbook technology. Its in-house Player Account Management (PAM) system provides powerful tools for managing accounts, analysing player behaviour, and ensuring compliance with local regulations. This highly advanced solution also includes integrated CRM and AGP tools, allowing operators to engage customers effectively while optimising operations. Customisable features, multilingual support, and advanced reporting make this sports betting solution ideal for new and existing operations.
With advanced payment integrations and mobile app development, sportsbooks can offer players secure transactions and a unified experience across all devices. Further, Altenar’s turnkey platform offers unrivalled scalability, providing the flexibility to bring operations in-house as a business grows and needs evolve.
Key Features of Altenar’s Turnkey Sportsbook Solution
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Full Customisation
Full control over site appearance, SEO, and multilingual support.
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Fully-Integrated PAM
Comprehensive player behaviour and data analysis.
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CRM Integration
Combines real-time data, one central system.
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Custom Content Management
Tailor site appearance and content.
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Payment Integrations
Access to over 200 payment methods.
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Mobile App
A white label app that can be easily and quickly adopted for any brands.
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Advanced Reporting Tools
In-depth insights for strategic decisions.
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24/7 Customer Support
Continuous assistance and issue resolution.
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Built-In Marketing Tools
Bet Mentor, bet boosts and enhanced odds.
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Affiliate Marketing Tool
Plans and reports for affiliate channel management.
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Casino Partners
Over 25,000 games from leading providers.
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Risk Management
Expert oversight to maximise profit margins.
Self-Service Betting Terminal for Ireland Bookmakers
With Altenar’s self-service betting terminals, operators in Ireland can offer an intuitive, player-friendly experience that allows customers to place and track bets independently. The system features high-definition touchscreens and customisable betting terminal software, providing control over content, margins, and limits. Altenar’s retail sports betting solutions also offer remote control tools, making it easy to manage retail operations efficiently.
Powering over 10,000 locations globally, Altenar’s terminals come equipped with over-the-air updates and flexible screen marketing options, ensuring operators can stay agile and adapt to market demands. This combination of customisation and advanced technology creates a convenient and engaging experience for players and operators alike.
Key Features of Altenar’s Retail Betting Terminal
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High-Definition Touchscreen
Intuitive user interface for easy betting.
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Adjustable Terminal Configuration
Sportsbook, homepage and second screen
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Content Management System
Customisable marketing content screen.
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Remote Access Tools
Streamline maintenance and support.
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Device Trading Limits
Adjustable betting limits for operators.
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In-Store Bet Placement
Cashiers can accept and process bets.
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Booking Codes
Convenient feature for bet reservations.
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Promotional Assignments
Ability to adjust screen marketing/promotional content
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Retail Cash Out
Easy cash-out options for players.
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Printed Bet Slips
Players can print and track their bets.
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24/7 Monitoring
Continuous oversight of terminal performance.
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Over-the-air Updates
Efficient functionality update.
White Label Sports Betting and Casino
White-label sportsbook solutions provide a fast and cost-efficient way to enter the market, offering a fully branded platform that can scale as your business grows. With live betting, over 25,000 casino game integrations, multilingual support, and more than 200 flexible payment integrations, Altenar’s solution gives you everything you need to get started. Our iGaming platform also includes white-label mobile app options, ensuring players can access your brand from any device and giving operators a mobile-first option.
As your business expands, Altenar offers a clear path to transition from a white-label setup to full in-house management, allowing operators to evolve without switching providers. This makes it the ideal solution for new investors or existing operations seeking rapid entry into Ireland’s competitive market.
Key Features of Altenar’s White-label Sportsbook and Casino
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Tailored Website Support
Full professional assistance for custom sites.
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Premium Data Feeds
Fast, high-quality data feeds from official data rights owners and renowned providers.
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Vast Game Library
Access to 25,000+ games from top-tier developers.
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Diverse Payment Options
Over 200 payment methods, including cryptocurrency.
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Content Management System
Personalised control over website content.
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Powerful Bonus Engine
Features such as free spins, bonus money, cash back, etc.
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White Label Mobile App
Available and approved in Apple App and Google Play stores.
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Real-Time Reporting Tools
Comprehensive insights into performance metrics.
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Affiliate Marketing Management
Tools to optimise affiliate programs.
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Anti-Fraud Platform Support
Enhanced security and fraud prevention.
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Licensing and Compliance
Regular updates to meet regulatory requirements.
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Robust Infrastructure
Near-zero downtime for trouble-free operations.
Altenar’s Trusted Technology Partnerships
Our trusted partnerships with leading technology providers guarantee top-tier betting technology and data, ensuring operators in Ireland have access to real-time live feeds, data analytics and fast transactions for superior betting experiences.
Specialist Betting Market Reports
With our high-level experience in the betting industry, Altenar freely provides partners with the insights they need to stay ahead of industry trends. We understand the Irish market inside out, from player preferences to shifting regulations, so you’ll always be prepared for what’s next. Our industry experts aim to provide solid guidance, ongoing support and tailored advice to help ambitious operators grow, expand, and succeed in the competitive sports betting industry. Ready to take your operation to the next level?
Download our market report for Ireland and discover how our knowledge and insights can give you an edge over the competition.
Why Choose Altenar?
By partnering with Altenar, operators gain access to a range of powerful tools and tailored solutions designed to enhance every aspect of their betting platform. With a focus on innovation, we offer the best betting software for operators who want to lead the way in sports betting.
Licensing & Compliance
Operators in Ireland often face challenges with compliance requirements and regulatory delays. Altenar offers a solution by providing licensed sportsbook software that aligns with Ireland’s evolving gambling regulations. With our technical infrastructure and expert legal team, operators can confidently overcome legal hurdles and meet obligations. Altenar's licensing support ensures all compliance measures are in place, allowing operators to focus on growth while meeting responsible gambling mandates.
Live Betting
High-quality live data feeds are essential for iGaming businesses wanting to compete with established platforms in Ireland’s betting market. Altenar’s live betting opportunities offer access to data from official sources, guaranteeing accurate, real-time information for in-play betting opportunities. Whether horse racing, Gaelic football, or even the growing world of eSports, Altenar’s advanced platform delivers superior performance across diverse betting markets. With our live odds software, operators can easily adjust to market changes, providing dynamic odds for every event as the action unfolds.
Mobile Apps
The Irish market holds significant untapped potential in mobile-first gaming experiences, and Altenar is perfectly positioned to help operators seize that opportunity. With our dedicated development of mobile betting apps, operators can offer rich user experiences across all devices. Our custom sportsbook apps, compatible with iOS and Android, deliver fast time-to-market and can be tailored to your brand’s needs. In addition, Altenar’s white-label mobile apps ensure your business stands out with fast-to-market mobile-friendly betting solutions that enhance player engagement and retention.
Payment Integrations
Offering innovative payment solutions for faster withdrawals provides a major advantage for iGaming operators in Ireland. Altenar supports over 200 payment methods, including E-wallets (PayPal, Skrill, Neteller), Instant Bank Transfers (Trustly, Open Banking), and cryptocurrency payment options, securing rapid and timely transactions. Our platform addresses local banking challenges by providing multi-currency and mobile payment support. With Altenar, operators have the means to offer fast withdrawal options in Ireland to improve player satisfaction and streamline payment processes across all platforms.
Trading and Risk Management
In Ireland’s competitive betting market, a common issue for new entrants is the market domination of established sportsbooks. Altenar helps operators overcome this issue with advanced risk management and trading services. Our risk monitoring tools for bookmakers and real-time odds management allow operators to maintain financial stability by identifying and mitigating risks as they happen. Coupled with trading software for sportsbooks, Altenar’s expert team offers dynamic odds adjustments and works closely with our partners to help them stay competitive and profitable in a high-pressure market environment.
Game Integrations
With the growth of online casino games in Ireland, operators face the challenge of limited localised content and game offerings. Altenar’s white-label casino software addresses this by offering access to over 25,000 games from 120 providers, including live dealer casino games and new titles from top-tier developers. Our flexible system also supports more than 200 payment methods and integrates with existing platforms to help brands tap into new market opportunities and expand their reach.
Respected Sports Betting Platform in Ireland
Known for its long-standing betting culture, Ireland has one of Europe's highest gambling participation rates, making it an attractive market for retail bookmakers and iGaming operators. The nation’s population has long embraced sports betting, particularly in horse racing and football, with approximately 66% of adults participating in some form of gambling annually. This widespread acceptance provides a lucrative environment for sportsbooks that can penetrate the market, particularly those offering competitive odds and diverse betting options, including live and in-play wagering, which have gained increasing traction among bettors.
As is also the case in all developed European justifications, the country’s online sports betting sector is forecast to grow, with digital platforms becoming the primary mode of access for gamblers. In 2023, online gambling accounted for over 40% of the country’s overall gambling revenue, a figure that reflects a decisive shift toward mobile betting. Research reveals that Ireland’s mobile penetration rate stands at nearly 90%, which contributes directly to the popularity of mobile-first sportsbook offerings. Operators who invest in optimising their platforms for mobile devices, particularly through user-friendly apps, stand to benefit significantly from this trend.
From a regulatory standpoint, Ireland’s approach to online gambling is considered relatively open compared to other European jurisdictions. The Betting (Amendment) Act 2015 established a clear legal framework for licensing online operators administered by the Irish Revenue Commissioners. Tax obligations of 2% on betting turnover are also less burdensome than in other markets, such as the UK, where similar taxes can exceed 15%.
Competition, however, remains fierce, with major brands like Paddy Power and bet365 already holding a substantial market share. Operators offering niche markets, such as eSports betting or innovative betting features, can find an edge in appealing to younger consumers. A European Gaming and Betting Association report noted that 35% of Irish bettors fall into the 18-34 age range, indicating a strong demand for new betting experiences beyond traditional sports.
On balance, Ireland offers a compelling mix of a betting-friendly culture, high mobile engagement, and a relatively favourable regulatory environment. While competition is intense, there is room for operators with innovative strategies to carve out a share of this growing market. Those able to balance compliance with competitive pricing and product differentiation will find Ireland an appealing market ripe for further expansion.
Outshine established brands in Ireland with Altenar’s innovative sportsbook software. Book your personalised demonstration now and discover how we can give you the tools to compete with even the biggest names in Ireland's evolving betting market.
Disclaimer
This information is not intended to be legal advice and is solely extracted from open sources. It should not be relied upon as a substitute for professional legal advice and Altenar does not accept any liability in relation to its use.