

Background & Expertise
Joined Altenar as Sales Director in April 2024 and boasts more than 15 years’ experience within the betting industry. He has elevated his career to become Business Development Director at Betgenius, Head of B2B Sales at BetVictor and most recently, Senior Sales Director at IMG. He is now heading up the Altenar sales team, securing further high-profile partnerships across the globe, including LatAm and Europe. Outside of work, Sam is an avid sports fan and spends what time he can watching live sport - but much of his free time is committed to playing taxi driver to his three kids!Upcoming Events
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Business
Territories We Support
Expanding across borders is easier when your sportsbook is built for it.
With Altenar, you get the infrastructure, local insight, and licensing support to operate confidently whether you’re entering Latin America, scaling across Europe, or preparing for North America.
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Retail solution
Trusted by operators scaling across retail and omnichannel markets, Altenar helps expand your brand into the real world with the same credibility behind every screen, betting slip, and sale.
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Sportsbook module
Shape your sportsbook around your ambition with the engine trusted by operators who demand results and backed by a track record that proves it.
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Turnkey sportsbook
Move fast without compromise. Bring your sportsbook to market with everything in sync.
White label
Move from plan to product in weeks and start strong with a sportsbook that’s already proven.
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My publications
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Territories of expertise
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