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By: Ashleigh Lauren Johnson

1 min read

The Impact Of Convergence: Entertainment And Sports Betting

With the rise of sports betting content, demand and an influx of innovative technologies entering the market space, the impact of convergence between entertainment and sports betting grows daily. 


Altenar, a sportsbook software provider, explores how convergence creates important cross-sector relationships and compelling and seamless experiences for players resulting in higher fan engagement for the content your players love. 


Potentially increasing revenue, accessible platforms and new opportunities, convergence allows the strong points of sports betting, marketing, media and overall entertainment to come together for the benefit of operators and players. 


The impact of convergence throughout media and entertainment was realised by Henry Jenkins in his 2006 work Convergence Culture where he defined the concept as “the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted.” 


This is applied to the sports betting industry as it migrated from in-land to online, across numerous devices and platforms, while introducing technologies to incorporate Esports, virtual and augmented reality and can further promote the need for entertainment and sports betting to meld together creating the ultimate experience. 


What’s The Importance Of Convergence In Sports Betting


Convergence in sports betting allows players to benefit from a cohesive narrative around the content they consume daily, and brings them back for more, as well as, providing a framework for future innovation. 


You can discover more about the sports betting market, future innovations and how Altenars software encompasses flexibility and stability to bring top-of-the-range betting entertainment to your players by contacting the team today!

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