Our sportsbook software offers a comprehensive suite of tools that cater to all operator and player betting needs in India. Ideal for those looking to innovate and dominate, it integrates live betting solutions, localised betting software, and real-time odds management. The platform also provides marketing and engagement tools to boost player acquisition, retention and satisfaction. By monitoring online gambling trends, our software enables bookmakers to stay ahead in the competitive Indian sports betting market. With our vast resources and innovative solutions, bookmakers and online iGaming operators can achieve a leadership position and thrive in this expanding market.
Premium Betting Solutions for India
Altenar provides an end-to-end gambling solution for the Indian sports betting market, featuring cutting-edge betting software to enhance operational efficiency and profitability for retail and online gambling operators.
Fully Managed Sportsbook Solutions
Our fully managed sportsbook solution presents comprehensive betting services, engineered to meet the demands of the Indian sports betting market. Our full-service betting solutions integrate with existing platforms, providing extensive live event coverage and premium data analytics. With a focus on licensing and compliant software, Altenar’s advanced sportsbook platform secures adherence to local regulations. Our platform includes advanced player engagement tools such as bet boosts, player specials and margin management to increase user interaction and engagement.
Furthermore, Altenar’s advanced sportsbook software features real-time odds management and a comprehensive bonus engine, allowing operators to optimise managed betting operations efficiently. Tailored to the unique needs of Indian bookmakers, we go the extra mile to deliver unparalleled support and performance.
Key Features of Altenar’s Fully Managed Sportsbook
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Full Customisation
Full control over site appearance, SEO, and multilingual support.
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Fully-Integrated PAM
Comprehensive player behaviour and data analysis.
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Premium Data Feeds
Fast, high-quality data feeds from official data rights owners and renowned providers.
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Custom Content Management
Tailor site appearance and content.
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Comprehensive Bonus System
Powerful promotion engine featuring industry-standard bonuses, like free bets.
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Mobile App
A white label app that can be easily and quickly adopted for any brands.
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Advanced Reporting Tools
In-depth insights for strategic decisions.
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Built-In Marketing Tools
Bet Mentor, bet boosts and enhanced odds.
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Licensing & Compliance
Experts assistance ensuring the correct licences and compliance procedures are in place.
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24/7 Customer Support
Continuous assistance and issue resolution.
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Risk Management
Expert oversight to maximise profit margins.
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Casino Partners
Over 25,000 games from leading providers.
Full Stack Turnkey Sportsbook
Altenar’s full-stack turnkey sportsbook solution addresses the core needs of local betting operators. Our customisable sportsbook software integrates with an in-house Player Account Management (PAM) platform, offering extensive payment options (more than 200), CRM integration, and compliance capabilities (KYC, AML, etc.). This all-in-one betting solution integrates self-service betting terminals, mobile applications, and a content management system to control site appearance and optimise SEO.
Featuring advanced data analytics and licensing-compliant software, it ensures adherence to local gambling regulations. Operators benefit from extensive customer support, live event coverage and real-time odds management to advance operational efficiency and player satisfaction.
Key Features of Altenar’s Turnkey Sportsbook Solution
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Full Customisation
Full control over site appearance, SEO, and multilingual support.
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Fully-Integrated PAM
Comprehensive player behaviour and data analysis.
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CRM Integration
Combines real-time data, one central system.
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Custom Content Management
Tailor site appearance and content.
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Payment Integrations
Access to over 200 payment methods.
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Mobile App
A white label app that can be easily and quickly adopted for any brands.
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Advanced Reporting Tools
In-depth insights for strategic decisions.
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24/7 Customer Support
Continuous assistance and issue resolution.
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Built-In Marketing Tools
Bet Mentor, bet boosts and enhanced odds.
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Affiliate Marketing Tool
Plans and reports for affiliate channel management.
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Casino Partners
Over 25,000 games from leading providers.
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Risk Management
Expert oversight to maximise profit margins.
Self-Service Betting Terminal for India Bookmakers
Self-Service Betting Terminals (SSBT) offer betting terminal solutions featuring a high-definition touchscreen and a web-based application running on Microsoft Windows OS. Altenar’s retail betting kiosks allow customers to place and track bets effortlessly and independently. This point-of-sale betting system can be installed in various locations and incorporates a flexible and user-friendly interface for fast and easy bet placement. With remote control and monitoring tools, maintenance is straightforward, ensuring efficient and streamlined operations.
Retail operators can customise content, adjust trading limits, and adjust interface presentation, such as updating operating hours, etc. It supports a wide range of functions, including cash deposits, receipt printing, and cashouts, making it an ideal solution for high-street betting operations in India.
Key Features of Altenar’s Retail Betting Terminal
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High-Definition Touchscreen
Intuitive user interface for easy betting.
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Adjustable Terminal Configuration
Sportsbook, homepage and second screen
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Content Management System
Customisable marketing content screen.
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Remote Access Tools
Streamline maintenance and support.
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Device Trading Limits
Adjustable betting limits for operators.
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In-Store Bet Placement
Cashiers can accept and process bets.
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Booking Codes
Convenient feature for bet reservations.
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Promotional Assignments
Ability to adjust screen marketing/promotional content
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Retail Cash Out
Easy cash-out options for players.
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Printed Bet Slips
Players can print and track their bets.
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24/7 Monitoring
Continuous oversight of terminal performance.
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Over-the-air Updates
Efficient functionality update.
White Label Sports Betting and Casino
Altenar’s white-label betting software offers a swift entry into the Indian market, featuring pre-built betting software tailored for rapid deployment (30 days). Our scalable solutions support your growth from launch to full-scale operations, including payment processing integration and multi-language support, while ensuring a uniquely branded, fully licensed and compliant experience. Our private-label betting solutions cover sports betting data feeds, casino game integration, and white-label mobile apps.
These solutions offer the flexibility to scale and take aspects of your business operation in-house as it evolves. With Altenar, operators benefit from advanced features and a clear growth path, making it ideal for investors with a clear marketing strategy who want a low-cost entry option to compete immediately in the online betting arena.
Key Features of Altenar’s White-label Sportsbook and Casino
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Tailored Website Support
Full professional assistance for custom sites.
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Premium Data Feeds
Fast, high-quality data feeds from official data rights owners and renowned providers.
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Vast Game Library
Access to 25,000+ games from top-tier developers.
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Diverse Payment Options
Over 200 payment methods, including cryptocurrency.
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Content Management System
Personalised control over website content.
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Powerful Bonus Engine
Features such as free spins, bonus money, cash back, etc.
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White Label Mobile App
Available and approved in Apple App and Google Play stores.
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Real-Time Reporting Tools
Comprehensive insights into performance metrics.
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Affiliate Marketing Management
Tools to optimise affiliate programs.
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Anti-Fraud Platform Support
Enhanced security and fraud prevention.
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Licensing and Compliance
Regular updates to meet regulatory requirements.
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Robust Infrastructure
Near-zero downtime for trouble-free operations.
Strategic Partnerships Powering Success
Our collaborations with industry leaders empower Altenar to deliver advanced betting technologies tailored for the Indian sports betting market, enhancing user experience and operational efficiency.
Altenar’s Expert Betting Market Reports
With many years of top-level experience in the betting industry, Altenar equips operators with the expertise and insights needed to excel in local and international betting markets. Our continuous support and updates ensure platforms remain ahead of trends and innovations. We possess an extensive understanding of diverse markets and regulatory environments, equipping clients with the knowledge and tools to address current and future challenges confidently. For ambitious iGaming platform operators aiming to surpass competitors, Altenar offers superior advice and guidance. Download our market report for India to uncover the full potential of our insights.
Why Choose Altenar?
Altenar brings cutting-edge betting solutions to the table, ensuring your sportsbook stands out with innovative tools possessing advanced functionality in the Indian gambling sector.
Licencing & Compliance
Aligning with Altenar provides operators with the necessary gambling licences and technical infrastructure to meet regulatory requirements in India. Our expertise in betting compliance ensures your platform adheres to the fragmented gambling laws in the various regions of India. Altenar’s comprehensive solutions support built-in legal compliance, allowing operators to focus on growth while we handle the complexities of the regulatory environment.
Live Betting
Multiple high-quality data feeds from official rights holders power our live betting solutions. Our extensive network of data partners ensures fast and accurate information to enhance built-in cricket betting software, fantasy sports integration, e-sports betting, and Kabaddi markets. Along with advanced data analytics, Altenar's premium live betting data and streaming capability empowers operators to deliver an exceptional betting experience to forge ahead in the competitive Indian market.
Mobile Apps
Our dedicated mobile sportsbook app development delivers a superior mobile betting experience for operators seeking customised cross-channel or mobile-first gaming platform options. On the other hand, our white-label mobile apps provide operators with an alternative solution preconfigured with live data feeds for in-play betting tailored to your brand. Available on both Apple App and Google Play stores, this option provides accelerated time-to-market and cross-platform consistency to help operators thrive in competitive markets.
Payment Integrations
Altenar offers robust payment solutions tailored to address the local banking challenges in India. Supporting over 200 methods, including E-wallets, cryptocurrency payments, debit card payments, and mobile payments like Paytm, Google Pay, and PhonePe, Altenar’s secure payment gateways and multi-currency support streamline transactions and enhance user experience. These integrations also facilitate cryptocurrency payments over the blockchain (e.g. Coinspaid, Hashbon) and cater to diverse local payment preferences.
Game Integrations
Altenar’s sportsbook offers access to 120 elite casino game providers with an extensive library of over 25,000 games, including popular skill-based games like Rummy, Teen Patti, and Bridge. Our secure gaming platform operators can deliver a rich and diverse gaming experience that ensures robust security. It features live dealer games, providing players with the thrill of real-time interaction. Furthermore, our RNG software guarantees fair play to maintain integrity and trust in our Asian online casino platforms. This combination of variety and reliability ensures an exciting and engaging experience for all users.
Trusted Partner in Sports Betting Software
The Indian online gambling market presents substantial opportunities for operators, driven by an expanding user base and a favourable demographic. Market revenue reached $2.7 billion (€2.47 billion) in 2023 and is projected to grow to $5.49 billion (€5 billion) by 2032, with a CAGR of 8.1%. The acceptance of gambling, particularly in the form of skill-based games like rummy and fantasy sports, is growing among India's youthful, tech-savvy population. This trend is reinforced by the widespread adoption of smartphones, with many users engaging in mobile-first gaming platforms. Localised content and themes further enhance user engagement, reflecting cultural preferences and boosting market appeal.
However, the fragmented regulatory framework poses a significant challenge. India's gambling laws vary by state, creating a complex gambling environment within the nation. Despite this hurdle, the push towards regulation, such as the Indian Law Commission's recommendation for national licensing, could streamline operations moving forward to boost market efficiencies. Payment gateway issues and advertising restrictions also complicate market entry and operations, though innovative solutions like blockchain and cryptocurrency payments offer promising alternatives. The high competition from unregulated operators and taxation complexities are also notable obstacles. Yet, for international operators, the potential rewards in this vast, rapidly growing market outweigh such challenges.
The Indian market's diverse gaming preferences, from e-sports betting to social gaming integration, provide ample opportunities for tailored, innovative offerings. Subsequently, entering the Indian market with a strategic, well-informed approach can lead to significant growth and market dominance. The benefits of early entry and understanding issues like local regulations and consumer behaviour position operators for success in this lucrative gambling jurisdiction in Asia.
Ready to lead the market in India? Book your software demonstration now and learn how Altenar’s sports betting solutions can drive your business success.