Betting Software in Denmark

Betting Software in Denmark

Denmark country flag

‘Elevate your betting operations in Denmark with Altenar’s cutting-edge software for sportsbooks, designed to enhance efficiency and compliance in the competitive Danish sports betting market.’

Altenar’s sportsbook software is a sophisticated solution engineered for Danish bookmakers and online sportsbooks aiming for domination and success. Our high-performance platform addresses the unique challenges of the local market, offering live betting software with an extensive array of tools to manage online sports betting operations. With a focus on enhancing operational efficiency, the software integrates cohesively with existing systems, delivering real-time data, broad market coverage, and Danish Gambling Authority (DGA) compliance. Operators within the nation’s borders benefit from advanced features that drive profitability, empower market leadership, and adapt to the evolving needs of both platform operators and bettors in Denmark.


Premier Custom Sportsbook Solutions in Denmark


Altenar offers the best-of-class sports betting software in Denmark through the provision of brandable, customisable and adaptable solutions designed to enhance operational efficiency and competitiveness.


Fully Managed Sportsbook Solutions

Altenar’s fully managed sportsbook offers Danish betting operators a comprehensive, end-to-end sportsbook solution that addresses the distinct needs of the Danish market. With outsourced betting platform management, operators benefit from high-quality real-time data feeds for multiple providers, advanced data analytics tools that help operators make informed decisions, and a suite of advanced marketing tools to assist in customer engagement, acquisition, and retention efforts. 


Payment integrations for over 200 payment methods further ensure smooth customer transactions. In addition, Altenar holds the certificates and licences necessary to guarantee compliance with Denmark's sports betting regulations. Complemented by 24/7 technical support, this solution gives operators the power to deliver a top-tier betting experience.


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Key Features of Altenar’s Fully Managed Sportsbook

  • Full Customisation

    Full control over site appearance, SEO, and multilingual support.

  • Fully-Integrated PAM

    Comprehensive player behaviour and data analysis.

  • Premium Data Feeds

    Fast, high-quality data feeds from official data rights owners and renowned providers.

  • Custom Content Management

    Tailor site appearance and content.

  • Comprehensive Bonus System

    Powerful promotion engine featuring industry-standard bonuses, like free bets.

  • Mobile App

    A white label app that can be easily and quickly adopted for any brands.

  • Advanced Reporting Tools

    In-depth insights for strategic decisions.

  • Built-In Marketing Tools

    Bet Mentor, bet boosts and enhanced odds.

  • Licensing & Compliance

    Experts assistance ensuring the correct licences and compliance procedures are in place.

  • 24/7 Customer Support

    Continuous assistance and issue resolution.

  • Risk Management

    Expert oversight to maximise profit margins.

  • Casino Partners

    Over 25,000 games from leading providers.


Full Stack Turnkey Sportsbook

Our turnkey sportsbook provides a customisable and scalable solution for operators to manage increasing player numbers while effortlessly maintaining top-tier performance. The platform features integrated payment systems, streamlining transactions for both operators and users. Altenar’s pre-configured betting platform includes advanced live betting software to provide real-time data and extensive market coverage for enhanced player engagement. 


Flexible turnkey solutions facilitate the introduction of localised content and games, allowing operators to tailor offerings to what most resonates with Danish players. Ultimately, this boosts player retention and satisfaction within the local market. Our comprehensive turnkey option empowers operators to focus on growth while Altenar handles the technical and regulatory complexities.


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Key Features of Altenar’s Turnkey Sportsbook Solution

  • Full Customisation

    Full control over site appearance, SEO, and multilingual support.

  • Fully-Integrated PAM

    Comprehensive player behaviour and data analysis.

  • CRM Integration

    Combines real-time data, one central system.

  • Custom Content Management

    Tailor site appearance and content.

  • Payment Integrations

    Access to over 200 payment methods.

  • Mobile App

    A white label app that can be easily and quickly adopted for any brands.

  • Advanced Reporting Tools

    In-depth insights for strategic decisions.

  • 24/7 Customer Support

    Continuous assistance and issue resolution.

  • Built-In Marketing Tools

    Bet Mentor, bet boosts and enhanced odds.

  • Affiliate Marketing Tool

    Plans and reports for affiliate channel management.

  • Casino Partners

    Over 25,000 games from leading providers.

  • Risk Management

    Expert oversight to maximise profit margins.


Self-Service Betting Terminal for Danish Bookmakers

Altenar’s Self-Service Betting Terminal (SSBT) is a leading product in retail sportsbook markets where convenience and efficiency are essential. Powering over 10,000 land-based locations globally, our in-store betting terminals allow bettors to place wagers independently, eliminating the need for staff assistance. Equipped with a high-definition touchscreen and intuitive betting kiosk software running on Microsoft Windows OS, the terminal ensures a smooth betting experience for bookmakers and bettors. 


For operators, remote control access and monitoring tools simplify maintenance, making it easier to manage multiple locations. The ability to customise content and adjust settings to suit local preferences further offers a competitive edge, addressing the unique challenges of the Danish market by enhancing customer convenience and satisfaction.


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Key Features of Altenar’s Retail Betting Terminal

  • High-Definition Touchscreen

    Intuitive user interface for easy betting.

  • Adjustable Terminal Configuration

    Sportsbook, homepage and second screen

  • Content Management System

    Customisable marketing content screen.

  • Remote Access Tools

    Streamline maintenance and support.

  • Device Trading Limits

    Adjustable betting limits for operators.

  • In-Store Bet Placement

    Cashiers can accept and process bets.

  • Booking Codes

    Convenient feature for bet reservations.

  • Promotional Assignments

    Ability to adjust screen marketing/promotional content

  • Retail Cash Out

    Easy cash-out options for players.

  • Printed Bet Slips

    Players can print and track their bets.

  • 24/7 Monitoring

    Continuous oversight of terminal performance.

  • Over-the-air Updates

    Efficient functionality update.


White Label Sports Betting and Casino

Altenar is a leading sportsbook provider of white-label betting platforms in Denmark. We offer private-label sportsbook and online casino solutions, allowing swift entry into the Danish online gambling market. Our partners have access to a fully-branded platform that is ready to launch with a fully featured white-label setup that offers the flexibility to scale your operations and eventually bring aspects in-house as your business grows. 


Our platform integrates multiple sportsbook data feeds from official sources, over 25,000 casino games, and more than 200 betting payment methods and gateways, allowing operators to tailor options to operational needs and local market preferences. With multi-language support and regulatory compliance handled by our expert team, your brand can focus on marketing and growth. Altenar’s brandable solutions also include white-label betting apps, making it easy to reach players across multiple devices.


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Key Features of Altenar’s White-label Sportsbook and Casino

  • Tailored Website Support

    Full professional assistance for custom sites.

  • Premium Data Feeds

    Fast, high-quality data feeds from official data rights owners and renowned providers.

  • Vast Game Library

    Access to 25,000+ games from top-tier developers.

  • Diverse Payment Options

    Over 200 payment methods, including cryptocurrency.

  • Content Management System

    Personalised control over website content.

  • Powerful Bonus Engine

    Features such as free spins, bonus money, cash back, etc.

  • White Label Mobile App

    Available and approved in Apple App and Google Play stores.

  • Real-Time Reporting Tools

    Comprehensive insights into performance metrics.

  • Affiliate Marketing Management

    Tools to optimise affiliate programs.

  • Anti-Fraud Platform Support

    Enhanced security and fraud prevention.

  • Licensing and Compliance

    Regular updates to meet regulatory requirements.

  • Robust Infrastructure

    Near-zero downtime for trouble-free operations.

Altenar’s Industry-Leading Technology Partnerships


Altenar enhances its sports betting offerings through strategic tech partnerships and collaborations, ensuring that local operators can rapidly adapt to evolving Danish betting market trends.




Outpace Competitors with Insightful Betting Market Reports


With proven expertise in the betting industry, Altenar empowers operators with the technology to elevate their offerings and outpace competitors. With our in-depth understanding of market trends and tailored strategies for the Danish market, we guide you to success with accuracy, innovation and foresight. Discover how our insights and advanced technology can transform your operations. Download our market report for Denmark and learn the knowledge that sets industry leaders apart in a crowded online gambling market. 


Why Choose Altenar?


By partnering with Altenar, operators can access an advanced suite of innovative gambling tools and features built to enhance player engagement, streamline operations, and drive growth. 


Licencing & Compliance


Our solutions are designed to meet sports betting regulations in Denmark, ensuring full regulatory compliance for sportsbooks. Moreover, Altenar offers operators the licensing expertise and technical infrastructure needed to align with Danish Gambling Authority (DGA) regulations and compliance. By partnering with Altenar, operators gain access to a comprehensive technical support system that keeps betting platforms legally compliant and aligned with the nuances of the Danish market.


Live Sports Betting


Our real-time betting platform offers exciting in-play betting solutions with high-quality data feeds from official sources. Whether it’s football, ice hockey or eSports betting markets, our live odds integration ensures precise and timely live streams and event coverage. Backed by advanced betting odds software, operators can deliver accurate, up-to-the-minute betting odds calculations and engaging experiences, keeping bettors connected to every moment.


Mobile Apps


Altenar’s expertise in betting app development delivers powerful, mobile-optimised sportsbook solutions tailored for iOS and Android platforms, offering superior performance, advanced security features, and a user-friendly interface. Designed to increase player engagement, our apps support high traffic volumes and dynamic content updates, ensuring a premium betting experience for end users. Furthermore, our white-label mobile apps provide brands with a route to rapid market entry for multichannel campaigns or mobile-first strategies.


Payment Integrations


Our comprehensive payment gateways efficiently integrate with local payment methods like Dankort and MobilePay, securing and instant payment processing for Danish operators. The Altenar sportsbook also supports crypto payment integration to help address limited access to banking solutions, with over 200 payment options available. Our solution simplifies transactions, enhances user experience, and keeps your operations in tune with Denmark’s banking and financial regulations.


Game Integrations


Altenar’s white-label online casino solutions provide access to over 25,000 games from 120 leading casino game providers. With sophisticated live dealer casino integration and support for niche games, our platform can deliver a tailored and engaging experience for players. Equipped with a comprehensive bonus engine, online casino operators can deploy a broad range of promotional offers, including loyalty and retention programs, to help marketing departments build lasting customer relationships. Together with a fully-equipped suite of marketing tools, an affiliate marketing management module, and Danish betting payment gateways, Altenar is proven to be a powerful solution for new market entrants.


Trusted Betting Software Provider


Denmark’s online gambling market presents several lucrative opportunities, with a Gross Gambling Revenue (GGR) of DKK 10.3 billion in 2023 best highlighting its potential. Growth is predominantly driven by mobile gaming, which now accounts for a significant portion of sports betting revenue, with mobile platforms contributing 64.1% of the total sports betting revenue in June 2024 alone​. This trend emphasises the importance of developing mobile gaming platforms tailored to Danish consumers, who strongly prefer the convenience and accessibility of mobile betting activities.


Developing tailored niche gaming products presents another promising avenue. This allows operators to capture the interest of specific player segments that are underserved by mainstream offerings. Furthermore, the Danish market is also ripe for innovation in the introduction of localised content, payment systems and games, which can significantly boost player engagement. Growth in esports betting markets is another emerging opportunity within the country. With a younger demographic increasingly interested in esports, operators who tap into this trend can capture a new audience, offering them engaging and competitive betting options. 


The Danish Gambling Authority (DGA), however, enforces stringent regulations with complex compliance requirements. According to the Danish Gambling Laws and Regulations Report of 2024, operators must navigate a regulatory framework that demands complete adherence to advertising standards and responsible gaming practices, with severe penalties for non-compliance​. Competition in the Danish market is also fierce, with established operators dominating. Yet, opportunities for differentiation exist. For instance, the introduction of localised content and niche gaming products to attract broader audiences is one way to differentiate. 


Secure your place among the industry’s most trusted platforms. Book a demonstration today and explore the adaptable capabilities of our innovative sports betting software.



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