Revolutionary Sportsbook Software for Sweden’s Betting Market

Revolutionary Sportsbook Software for Sweden’s Betting Market

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‘Transform your betting operations with revolutionary sports betting software that delivers advanced flexibility and control for Swedish bookmakers.’

Altenar’s sports betting software is a sophisticated solution offering a full suite of advanced tools. Adaptable to the specific needs of the Swedish market, it provides a central platform for controlling betting operations. The software features an intuitive interface, extensive market coverage, and real-time data feeds to help bookmakers stay competitive in a dynamic market. Key benefits include flexible payment integration of over 200 payment methods, robust odds API for precise betting odds and a comprehensive bonus management engine. 


Compliance features are meticulously integrated, aiding adherence to Sweden’s regulatory requirements. Altenar’s platform is built to maximise operational efficiency and profitability, making it an ideal choice for bookmakers aiming to excel. This solution is not just a tool but a strategic asset for any forward-thinking bookmaker in Sweden.


Achieve Excellence with Comprehensive Betting Solutions


Altenar offers a comprehensive range of cutting-edge betting solutions for gambling operators in Sweden delivering optimal performance, industry compliance, and market competitiveness.


Fully Managed Sportsbook Solutions

Altenar’s fully managed sportsbook solution gives Swedish betting operators a comprehensive array of features. Our advanced platform comes equipped with live betting integration, providing real-time data feeds for a fluid betting experience. Automated trading services enhance betting precision and profitability, while risk management tools safeguard against potential threats. 


Operators can also benefit from custom betting markets tailored to their audience's preferences to provide unique and engaging options. The solution’s multilingual support and mobile-friendly functionality cater to diverse user needs, expanding accessibility and convenience. With integrated data analytics, licensing, and compliant software, Altenar provides a solid foundation for operational success, supported by advanced marketing tools to drive engagement and growth.


Fully Managed Sportsbook Solutions Explore more

Key Features of Altenar’s Fully Managed Sportsbook

  • Full Customisation

    Full control over site appearance, SEO, and multilingual support.

  • Fully-Integrated PAM

    Comprehensive player behaviour and data analysis.

  • Premium Data Feeds

    Fast, high-quality data feeds from official data rights owners and renowned providers.

  • Custom Content Management

    Tailor site appearance and content.

  • Comprehensive Bonus System

    Powerful promotion engine featuring industry-standard bonuses, like free bets.

  • Mobile App

    A white label app that can be easily and quickly adopted for any brands.

  • Advanced Reporting Tools

    In-depth insights for strategic decisions.

  • Built-In Marketing Tools

    Bet Mentor, bet boosts and enhanced odds.

  • Licensing & Compliance

    Experts assistance ensuring the correct licences and compliance procedures are in place.

  • 24/7 Customer Support

    Continuous assistance and issue resolution.

  • Risk Management

    Expert oversight to maximise profit margins.

  • Casino Partners

    Over 25,000 games from leading providers.

Full Stack Turnkey Sportsbook

Our full-stack turnkey sportsbook solution facilitates extensive customisation options to tailor the platform’s design and functionality to specific operator needs. The solution integrates flawlessly with payment options, supporting over 200 methods, including cryptocurrencies like Bitcoin and Ethereum. Scalability is a core feature of Altenar’s product offerings, guaranteeing the platform can handle high traffic volumes and transaction loads without compromising performance. 


Altenar’s flexible sportsbook also features advanced live betting integration, engaging users with pre-match and real-time events, and built-in legal compliance, keeping iGaming operators aligned with Sweden's gambling laws and regulations. Furthermore, Altenar’s platform includes a suite of powerful marketing tools to attract, engage, and retain customers efficiently. 


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Key Features of Altenar’s Turnkey Sportsbook Solution

  • Full Customisation

    Full control over site appearance, SEO, and multilingual support.

  • Fully-Integrated PAM

    Comprehensive player behaviour and data analysis.

  • CRM Integration

    Combines real-time data, one central system.

  • Custom Content Management

    Tailor site appearance and content.

  • Payment Integrations

    Access to over 200 payment methods.

  • Mobile App

    A white label app that can be easily and quickly adopted for any brands.

  • Advanced Reporting Tools

    In-depth insights for strategic decisions.

  • 24/7 Customer Support

    Continuous assistance and issue resolution.

  • Built-In Marketing Tools

    Bet Mentor, bet boosts and enhanced odds.

  • Affiliate Marketing Tool

    Plans and reports for affiliate channel management.

  • Casino Partners

    Over 25,000 games from leading providers.

  • Risk Management

    Expert oversight to maximise profit margins.

Self-Service Betting Terminal for Sweden Bookmakers

Altenar’s self-service betting terminal solution is a premier choice for Swedish bookmakers. It integrates advanced retail sportsbook technology with user-friendly interfaces. Our in-store betting systems feature high-definition touchscreens, allowing customers to manage their betting activities independently. Tailored for various venue sizes, Altenar's betting terminals incorporate remote control access and monitoring tools for efficient system management and maintenance, minimising downtime. 


Our sophisticated betting terminal software is part of a comprehensive retail betting management system, with the flexibility to integrate with existing land-based betting software to provide Swedish gambling operators with unique solutions to meet and overcome the challenges of the Swedish market.


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Key Features of Altenar’s Retail Betting Terminal

  • High-Definition Touchscreen

    Intuitive user interface for easy betting.

  • Adjustable Terminal Configuration

    Sportsbook, homepage and second screen

  • Content Management System

    Customisable marketing content screen.

  • Remote Access Tools

    Streamline maintenance and support.

  • Device Trading Limits

    Adjustable betting limits for operators.

  • In-Store Bet Placement

    Cashiers can accept and process bets.

  • Booking Codes

    Convenient feature for bet reservations.

  • Promotional Assignments

    Ability to adjust screen marketing/promotional content

  • Retail Cash Out

    Easy cash-out options for players.

  • Printed Bet Slips

    Players can print and track their bets.

  • 24/7 Monitoring

    Continuous oversight of terminal performance.

  • Over-the-air Updates

    Efficient functionality update.

White Label Sports Betting and Casino

White-label solutions provide the means to launch a fully-equipped sportsbook and casino quickly. Altenar’s rapid start-up platform integrates live betting features, payment integration, and multilingual support. With mobile-friendly white-label options, operators can reach and engage with a broader audience. Altenar's private-label sportsbook includes a comprehensive risk management feature and advanced marketing tools, enabling operators to mitigate risks, attract new customers, and retain the ones they already have. 


Our consultancy and support services guide operators through regulatory complexities, providing the licences required to operate legally in the Swedish market. Ultimately, this solution allows operators to focus on branding and marketing while Altenar manages the technical and regulatory aspects of an online sportsbook operation. Scalable solutions like this are ideal for new entrants, allowing operators to scale up and bring services in-house as the platform gains traction and grows.


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Key Features of Altenar’s White-label Sportsbook and Casino

  • Tailored Website Support

    Full professional assistance for custom sites.

  • Premium Data Feeds

    Fast, high-quality data feeds from official data rights owners and renowned providers.

  • Vast Game Library

    Access to 25,000+ games from top-tier developers.

  • Diverse Payment Options

    Over 200 payment methods, including cryptocurrency.

  • Content Management System

    Personalised control over website content.

  • Powerful Bonus Engine

    Features such as free spins, bonus money, cash back, etc.

  • White Label Mobile App

    Available and approved in Apple App and Google Play stores.

  • Real-Time Reporting Tools

    Comprehensive insights into performance metrics.

  • Affiliate Marketing Management

    Tools to optimise affiliate programs.

  • Anti-Fraud Platform Support

    Enhanced security and fraud prevention.

  • Licensing and Compliance

    Regular updates to meet regulatory requirements.

  • Robust Infrastructure

    Near-zero downtime for trouble-free operations.


Premier Tech Partnerships Powering Leading Sportsbooks


Altenar’s tech partnerships and strategic alliances with software leaders empower Swedish sports betting operators with advanced tools and insights.




Expert Betting Market Reports


Altenar’s expertise in the betting industry is underpinned by 13 years of high-level experience and a deep understanding of market intricacies. Our knowledge enables Swedish operators to thrive amid regulatory challenges and competitive pressures. We offer in-depth strategic guidance with international market reports to help operators mitigate risks, optimise platform performance, and enhance the strategic decision-making process. For detailed insights, download our market report for Sweden to explore how Altenar can elevate your betting operations.


Why Choose Altenar?


Benefit from Altenar’s award-winning sportsbook platform engineered to boost your betting operations. Here are some innovative betting solutions that ensure you stay ahead in the competitive iGaming market.


Licensing & Compliance

Altenar’s technical infrastructure, licences and certificates enable Swedish operators to meet strict licensing requirements. Our platform integrates compliance monitoring, advanced responsible gambling and risk management tools. Furthermore, our sportsbook guarantees robust data security to safeguard operators and players alike. Partnering with Altenar assures that all regulatory needs are met.


Live Betting Markets

Operators can expect extensive live betting opportunities, with high-quality real-time data feeds from official sources and odds API integration for accurate in-play betting odds across various sports, including football, ice hockey, and golf. With event match trackers and the integration of diverse bet types, gaming businesses can access major and niche betting markets tailored to the needs of business objectives and player preferences.


Mobile Apps

Our dedicated mobile betting apps offer exceptional compatibility with a user-friendly interface. Developed on the Flutter UI kit, Altenar’s native apps provide multi-language support and personalised notifications. Available on Apple App and Google Play stores, they provide a consistent user experience across all platforms. Our white-label mobile solution facilitates customisable brand integration and rapid deployment, optimal for mobile-first operations and new startup ventures.


Payment Integrations

As you might expect from a leading platform like Alternar, we offer solid payment integration solutions to address local banking challenges in Sweden. Supporting over 200 payment methods, including common options plus regional preferences such as Swish payments, Klarna and Trustly, operators can rely on swift and secure transactions. With multi-currency support, operators can efficiently manage diverse payment preferences, enhancing user satisfaction and operational efficiency in the Swedish market.


Casino Game Integrations

Altenar’s sportsbook includes casino game integrations featuring over 120 providers and 25,000 games to select from the game engine. Our platform offers extensive game variety, including live dealer games, slots, and progressive jackpots, to meet the preferences of local players. With advanced game integrations and tight mobile compatibility, players can enjoy games on any device, enhancing accessibility and engagement. 


Your Award-winning Sportsbook Software Provider



Thanks to its progressive regulatory environment and favourable conditions, Sweden offers a promising market for new and established gambling operators. With a market size reaching SEK 24.7 billion (approximately €2.1 Billion) in 2022, market growth potential is significant. Over 60% of Swedes engage in some form of gambling annually, reflecting the population’s high engagement. The legal framework, managed by Spelinspektionen (SGA), promotes responsible gambling and supports market expansion, making it attractive for international operators. 


Although competition is intense with strict gambling regulations in place, the opportunities for innovative operators are enormous. Sweden's high internet penetration and advanced digital infrastructure further enhance its appeal. Sweden is a mature market with a sophisticated audience, ideal for operators offering advanced sportsbook software solutions. Despite the highly competitive environment, the Swedish market is ripe for growth and innovation.


Ready to transform your betting operations with innovative solutions? Schedule a demo of Altenar’s respected sportsbook software today and witness the benefits first hand.

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