Altenar’s sportsbook software offers innovative solutions for retail and online gaming. This high-performance betting platform is designed to enhance operational efficiency, providing a suite of intelligent tools that streamline management and improve market responsiveness. By integrating real-time data, extensive market coverage, and flexible risk management, it empowers operators to optimise their offerings and increase profitability.
Our adaptable software allows effortless integration with existing systems, giving bookmakers and iGaming platforms the flexibility to keep pace with evolving gambling trends. With this technology, industry professionals can refine their strategy, deliver exceptional experiences, and remain competitive in New Zealand’s sports betting sector.
Premier Sports Betting Solutions in New Zealand
We provide a comprehensive range of sports betting solutions designed to empower gambling operators in New Zealand with flexible, scalable, and high-performance software tailored to their market-specific needs.
Fully Managed Sportsbook Solutions
Our comprehensive sportsbook management offers gaming operators in New Zealand a fully managed solution designed to thrive within the country’s unique market conditions. With extensive live event coverage, official data feeds, and advanced risk management tools, our platform supports both local partnerships and compliance requirements. It includes features like Bet Builder, real-time liability monitoring, and powerful promotional tools to drive player engagement.
With the integration of data-driven sports analytics and a tailored bonus system, Altenar enables operators to target niche sports markets effectively. This comprehensive sports betting solution addresses regulatory pressures and empowers bookmakers to deliver superior betting experiences while optimising operational efficiency.
Key Features of Altenar’s Fully Managed Sportsbook
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Full Customisation
Full control over site appearance, SEO, and multilingual support.
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Fully-Integrated PAM
Comprehensive player behaviour and data analysis.
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Premium Data Feeds
Fast, high-quality data feeds from official data rights owners and renowned providers.
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Custom Content Management
Tailor site appearance and content.
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Comprehensive Bonus System
Powerful promotion engine featuring industry-standard bonuses, like free bets.
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Mobile App
A white label app that can be easily and quickly adopted for any brands.
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Advanced Reporting Tools
In-depth insights for strategic decisions.
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Built-In Marketing Tools
Bet Mentor, bet boosts and enhanced odds.
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Licensing & Compliance
Experts assistance ensuring the correct licences and compliance procedures are in place.
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24/7 Customer Support
Continuous assistance and issue resolution.
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Risk Management
Expert oversight to maximise profit margins.
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Casino Partners
Over 25,000 games from leading providers.
Full Stack Turnkey Sportsbook
Altenar’s turnkey sportsbook solutions offer a sophisticated, end-to-end platform integrating essential components like PAM, CRM, and the Altenar Gaming Platform (AGP). This suite empowers operators with real-time data management, automated tax reporting, and precise odds calculations, ensuring compliance with local regulations. The AGP further enhances player experiences with extensive market coverage, targeted bonuses, and innovative tools.
Our solution supports tailored integration, optimising collaborative approaches with local partners while meeting the unique regulatory challenges in New Zealand. Operators can leverage advanced customisation to optimise both efficiency and player engagement in this tightly regulated market.
Key Features of Altenar’s Turnkey Sportsbook Solution
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Full Customisation
Full control over site appearance, SEO, and multilingual support.
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Fully-Integrated PAM
Comprehensive player behaviour and data analysis.
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CRM Integration
Combines real-time data, one central system.
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Custom Content Management
Tailor site appearance and content.
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Payment Integrations
Access to over 200 payment methods.
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Mobile App
A white label app that can be easily and quickly adopted for any brands.
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Advanced Reporting Tools
In-depth insights for strategic decisions.
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24/7 Customer Support
Continuous assistance and issue resolution.
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Built-In Marketing Tools
Bet Mentor, bet boosts and enhanced odds.
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Affiliate Marketing Tool
Plans and reports for affiliate channel management.
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Casino Partners
Over 25,000 games from leading providers.
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Risk Management
Expert oversight to maximise profit margins.
Self-Service Betting Terminal for Land-based Betting
Self-service betting terminals (SSBTs) provide a cutting-edge solution tailored to the needs of New Zealand’s retail operations. With installations in over 10,000 land-based locations globally, Altenar’s SSBTs offer a modern, intuitive interface equipped with high-definition touchscreens. The terminals allow cash deposits, bet placements, and live tracking, ensuring a smooth betting experience for users. Operators can also adapt promotional content and odds for local preference and integrate them with custom content management tools.
At the same time, the advanced POS betting software supports real-time monitoring and cashier functionalities. This comprehensive solution addresses the challenges of regulatory compliance and operational efficiency.
Key Features of Altenar’s Retail Betting Terminal
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High-Definition Touchscreen
Intuitive user interface for easy betting.
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Adjustable Terminal Configuration
Sportsbook, homepage and second screen
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Content Management System
Customisable marketing content screen.
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Remote Access Tools
Streamline maintenance and support.
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Device Trading Limits
Adjustable betting limits for operators.
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In-Store Bet Placement
Cashiers can accept and process bets.
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Booking Codes
Convenient feature for bet reservations.
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Promotional Assignments
Ability to adjust screen marketing/promotional content
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Retail Cash Out
Easy cash-out options for players.
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Printed Bet Slips
Players can print and track their bets.
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24/7 Monitoring
Continuous oversight of terminal performance.
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Over-the-air Updates
Efficient functionality update.
White Label Sportsbook
Altenar’s white-label betting platform offers operators in New Zealand a fast-track entry to the market with scalable technology and complete flexibility to grow. Our solution includes mobile apps for iOS and Android, enabling operators to reach their audience effectively. Altenar’s comprehensive back office supports multi-brand management, allowing each brand to customise its content, odds, and promotions.
Operators benefit from our built-in responsible gambling features and in-depth data analytics tools, optimising player retention and compliance. This adaptable approach provides an uninterrupted transition from a white-label setup to an in-house online sports betting platform as the business matures.
Key Features of Altenar’s White-label Sportsbook and Casino
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Tailored Website Support
Full professional assistance for custom sites.
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Premium Data Feeds
Fast, high-quality data feeds from official data rights owners and renowned providers.
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Vast Game Library
Access to 25,000+ games from top-tier developers.
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Diverse Payment Options
Over 200 payment methods, including cryptocurrency.
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Content Management System
Personalised control over website content.
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Powerful Bonus Engine
Features such as free spins, bonus money, cash back, etc.
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White Label Mobile App
Available and approved in Apple App and Google Play stores.
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Real-Time Reporting Tools
Comprehensive insights into performance metrics.
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Affiliate Marketing Management
Tools to optimise affiliate programs.
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Anti-Fraud Platform Support
Enhanced security and fraud prevention.
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Licensing and Compliance
Regular updates to meet regulatory requirements.
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Robust Infrastructure
Near-zero downtime for trouble-free operations.
Strong Foundations with Industry-Leading Technology Providers
Altenar’s trusted partnerships enable unified integrations with industry-leading sports technology providers to ensure stable and scalable sportsbook operations and to improve user experiences across all channels.
Altenar’s Expert Betting Market Reports
With many years of top-level experience in sports betting, Altenar brings a wealth of market knowledge to industry professionals in New Zealand. Our strategic insights and continuous support help operators stay ahead of trends and maintain compliance in a changing environment. By aligning with Altenar, ambitious operators gain access to data-driven guidance and industry expertise.
Interested in exploring more? Download our market report for New Zealand to uncover valuable insights and leverage the wisdom to grow your betting operation confidently.
Why Choose Altenar?
By partnering with Altenar, operators unlock a world of advanced tools and solutions tailored to meet market demands and enhance every aspect of their betting operations.
Licensing & Compliance
New Zealand’s strict betting regulations and emphasis on responsible gambling create unique challenges for operators. Altenar supports legal compliance through a comprehensive approach, offering licensed solutions that align with New Zealand betting regulations. Our technical infrastructure helps operators maintain online betting compliance while incorporating responsible gambling features. By partnering with Altenar, operators can confidently adhere to the national regulatory framework, leveraging our expertise to ensure all necessary processes and procedures are in place to meet regional requirements effectively.
Scalability & Flexibility
Altenar’s customisable betting solutions give industry professionals the tools to excel. Designed with scalability in mind, our sportsbook platform effortlessly adapts to business growth, handling increased player traffic and transaction volumes with ease. By utilising adaptable betting technology, operators can refine their offerings to match regional preferences, enhance user experiences, and effortlessly introduce new features. Flexible architecture like this guarantees that as operations expand, platforms can maintain high performance and reliability.
Real-Time Data Feeds and Live Betting
Our sophisticated sports betting platform offers exceptional in-play betting solutions powered by high-quality data feeds from trusted, official sources. With a growing network of respected data partners, our live sports betting software provides operators with accurate and reliable data, ensuring timely updates and competitive odds. Whether it’s rugby, cricket, horse racing or one of the many other betting markets available, Altenar’s comprehensive live event coverage delivers instant market updates and real-time insights. In addition, with our advanced integrations, operators can craft compelling betting experiences, responding swiftly to market shifts and player interests across New Zealand.
Operational Stability
High compliance and operational costs are a notable challenge for New Zealand sports betting operators. To help mitigate these issues, Altenar provides a secure sportsbook infrastructure that prioritises reliability and scalability. With almost zero downtime, our platform easily ensures uninterrupted service during peak periods and supports increased traffic volumes. Meanwhile, advanced sportsbook performance monitoring and regulatory compliance tools help operators maintain stability and minimise risks, while integrated fraud detection and prevention features safeguard the integrity of the betting platform, giving operators a dependable base for growth.
Trading and Risk Management
To further increase operator margins, Altenar offers comprehensive risk management services and expert trading solutions to safeguard financial and operational stability. In sports betting, risk management involves identifying, assessing, and reducing risks to maintain profitability and compliance. Altenar’s risk management software and real-time trading solutions allow operators to fine-tune odds and monitor market activity efficiently. With a focus on sportsbook liability management, our services ensure operators can confidently maximise profitability while maintaining control over potential risks and market volatility.
Respected Sportsbook Software Provider
With over 80% of adults participating in some form of gambling in New Zealand, the country exhibits a strong appetite for betting activities, particularly in popular sports like rugby, cricket, horse racing and soccer. This established betting culture, combined with high internet penetration, creates promising opportunities for trusted operators. By the end of 2024, the online gambling market is projected to reach US$1.25 billion, a figure that highlights the lucrative potential in the region.
However, current regulations restrict online gambling to domestic monopolies, with TAB NZ and Lotto NZ holding exclusive rights under the Gambling Act 2003. This framework limits international operators, but the anticipated regulatory reforms by 2026 will create new avenues for market entry. The government plans to introduce a licensing auction for online casinos, focusing on consumer protection, responsible gambling, and revenue generation. Minister of Internal Affairs Brooke van Velden has reiterated that the goal of these reforms is not to expand gambling but to ensure it is regulated effectively and contributes to local communities.
Despite potential economic benefits, the current regulatory framework presents significant constraints. High compliance costs, restrictions on advertising, and the focus on player protection mean operators must balance innovation with adherence to stringent guidelines. Moreover, TAB NZ’s monopolistic control remains a significant barrier, limiting competition and market share for new entrants.
Nonetheless, the introduction of regulated online casinos and advanced sports betting technology presents growth prospects for operators willing to invest in compliance and tailor their offerings to local preferences. Strategic partnerships with local entities and a focus on data-driven sports analytics could give operators the competitive edge they need to negotiate this complex yet potentially promising market.
Learn why Altenar is a trusted leader in sports betting solutions. Book your demonstration today and explore how our software can drive your platform’s growth and profitability in New Zealand’s evolving market.
Disclaimer
This information is not intended to be legal advice and is solely extracted from open sources. It should not be relied upon as a substitute for professional legal advice and Altenar does not accept any liability in relation to its use.