Our betting software for Colombia offers a specialised suite of sports betting tools adapted for retail bookmakers and online sportsbooks operating within Colombia's dynamic iGaming market. Designed with precision, it addresses the region's unique challenges, delivering comprehensive sports betting solutions that enhance operational efficiency and customer satisfaction. The platform integrates with existing systems, providing real-time data feeds, extensive market coverage, and sophisticated risk management capabilities. Ideal for iGaming operators aiming for market leadership, our software empowers partners to excel in a highly competitive environment, driving profitability and growth.
Pioneering Sportsbook Software in Colombia
Altenar provides advanced sports betting solutions, offering a versatile platform that adapts to market demands while enhancing operational efficiency and competitive advantage.
Our fully managed sportsbook is a standout solution that offers a comprehensive range of sportsbook betting solutions with the flexibility to integrate with existing platforms. Altenar’s sportsbook platform is Coljuegos-compliant and designed to meet local regulatory standards while providing advanced payment integration for betting alongside advanced data analytics. With a focus on market-specific needs, our platform includes powerful marketing tools, real-time data feeds, and responsive technical support.
Altenar also offers consultancy and support services, ensuring operators have the expertise to excel and lead in Colombia’s highly competitive market. Ultimately, our fully managed solution allows bookmakers and iGaming operators to focus on growth and expansion while we handle the complexities of technology and compliance.
Full control over site appearance, SEO, and multilingual support.
Comprehensive player behaviour and data analysis. Fast, high-quality data feeds from official data rights owners and renowned providers. Tailor site appearance and content. Powerful promotion engine featuring industry-standard bonuses, like free bets. A white label app that can be easily and quickly adopted for any brands. In-depth insights for strategic decisions. Bet Mentor, bet boosts and enhanced odds.
Experts assistance ensuring the correct licences and compliance procedures are in place. Continuous assistance and issue resolution.
Expert oversight to maximise profit margins. Over 25,000 games from leading providers.
Altenar’s full-stack turnkey betting software and solutions are for operators seeking a scaleable and customisable sportsbook in Colombia that facilitates a high degree of flexibility to tailor content and features to local preferences. The platform integrates advanced betting odds software, providing instant calculations and real-time updates in an extensive selection of betting markets.
With its ability to provide localised SEO content and payment integrations, Altenar ensures operators have the opportunity to offer a complete and compliant service. In addition, our platform includes advanced reporting and marketing tools to provide detailed insights and targeted campaigns. Our solution is crafted to advance operational standards for Colombian operators, driving efficiency and boosting performance.
Full control over site appearance, SEO, and multilingual support. Comprehensive player behaviour and data analysis. Combines real-time data, one central system. Tailor site appearance and content. Access to over 200 payment methods. A white label app that can be easily and quickly adopted for any brands. In-depth insights for strategic decisions. Continuous assistance and issue resolution. Bet Mentor, bet boosts and enhanced odds. Plans and reports for affiliate channel management. Over 25,000 games from leading providers. Expert oversight to maximise profit margins.
Our self-service betting terminals offer advanced, high-tech systems for Colombian retail bookmakers, featuring a user-friendly, high-definition touchscreen interface that allows customers to manage their betting activities independently. Bettors can easily place and track bets, check live odds, print bet slips, review previous wagers, and cash out their winnings, all without the need for cashier assistance.
Powered by betting kiosk software running on Microsoft Windows, these terminals are designed for fast installation in various locations, providing adaptable in-store betting solutions. Operators benefit from 24/7 remote monitoring and control, securing efficient maintenance and uninterrupted service. With a presence in over 10,000 locations globally, Altenar’s technology is a proven, reliable choice for enhancing retail operations in South America.
Intuitive user interface for easy betting. Sportsbook, homepage and second screen Customisable marketing content screen. Streamline maintenance and support. Adjustable betting limits for operators. Cashiers can accept and process bets. Convenient feature for bet reservations. Ability to adjust screen marketing/promotional content Easy cash-out options for players. Players can print and track their bets. Continuous oversight of terminal performance. Efficient functionality update.
Altenar’s white-label betting software offers a rapid entry option into the Colombian market, allowing operators to launch a fully branded sportsbook solution with minimal upfront effort and investment. Our white-label sportsbook and online casino provide a complete package tailored to local requirements, from regulatory compliance to payment processing, multi-language support, and beyond.
As your business grows, you can seamlessly transition from a white-label mobile sportsbook to an entirely in-house operation without changing providers. With over 25,000 integrated casino game options and more than 200 payment method integrations, our private label solutions provide a complete, ready-made package supported by world-class technology and expertise in the iGaming industry.
Full professional assistance for custom sites.
Fast, high-quality data feeds from official data rights owners and renowned providers. Access to 25,000+ games from top-tier developers.
Over 200 payment methods, including cryptocurrency. Personalised control over website content.
Features such as free spins, bonus money, cash back, etc. Available and approved in Apple App and Google Play stores. Comprehensive insights into performance metrics. Tools to optimise affiliate programs. Enhanced security and fraud prevention. Regular updates to meet regulatory requirements.
Near-zero downtime for trouble-free operations.
Fully Managed Sportsbook Solutions
Key Features of Altenar’s Fully Managed Sportsbook
Full Customisation
Fully-Integrated PAM
Premium Data Feeds
Custom Content Management
Comprehensive Bonus System
Mobile App
Advanced Reporting Tools
Built-In Marketing Tools
Licensing & Compliance
24/7 Customer Support
Risk Management
Casino Partners
Full Stack Turnkey Sportsbook
Key Features of Altenar’s Turnkey Sportsbook Solution
Full Customisation
Fully-Integrated PAM
CRM Integration
Custom Content Management
Payment Integrations
Mobile App
Advanced Reporting Tools
24/7 Customer Support
Built-In Marketing Tools
Affiliate Marketing Tool
Casino Partners
Risk Management
Self-Service Betting Terminal for Colombia Bookmakers
Key Features of Altenar’s Retail Betting Terminal
High-Definition Touchscreen
Adjustable Terminal Configuration
Content Management System
Remote Access Tools
Device Trading Limits
In-Store Bet Placement
Booking Codes
Promotional Assignments
Retail Cash Out
Printed Bet Slips
24/7 Monitoring
Over-the-air Updates
White Label Sports Betting and Casino
Key Features of Altenar’s White-label Sportsbook and Casino
Tailored Website Support
Premium Data Feeds
Vast Game Library
Diverse Payment Options
Content Management System
Powerful Bonus Engine
White Label Mobile App
Real-Time Reporting Tools
Affiliate Marketing Management
Anti-Fraud Platform Support
Licensing and Compliance
Robust Infrastructure
Redefining Gambling Software through Tech Partnerships
Our collaborations with leading tech providers ensure our gambling software for the Colombian market remains at the forefront of innovation, supporting growth and operational excellence for local bookmakers and online sportsbooks.
Altenar’s Expert Betting Market Reports
With a wealth of top-level experience in the betting industry, Altenar aims to help you stay ahead of the competition. We've spent years refining our expertise to deliver the insights and technology that operators need to succeed. Our deep understanding of the Colombian betting industry allows us to create solutions that not only meet the market's needs but also give our partners a real advantage. When you work with Altenar, you get continuous support, the tools to grow your business, and the knowledge and insights to apply effective strategies locally and abroad. Download our market report for Colombia to see how our knowledge can help you succeed.
Why Choose Altenar?
Aligning with Altenar provides access to cutting-edge sports betting tools and features crafted to boost performance and streamline your betting services in Colombia.
Licencing & Compliance
Altenar has the necessary licences and the technical infrastructure to support operators navigating Colombian gaming laws and betting regulations. Our regulatory sportsbook compliance services ensure your operations meet all legal requirements, including Coljuegos licensing. By partnering with Altenar, you gain access to expert guidance, keeping your sportsbook compliant while maximising its potential.
Live Betting Software
Set the standard with Altenar’s in-play betting solutions through our real-time betting platform, powered by high-quality data feeds from official sources. Real-time odds calculation and management facilitate a swift response to market demands, providing users with the most competitive and accurate odds available. Whether it’s football, cycling, or eSports, our live odds software and live streaming integration provide operators with the tools they need to deliver fast, accurate and exciting live betting experiences.
Payment Integrations
To ensure efficient online payment processing, Altenar delivers sophisticated payment solutions designed to meet the precise needs of the Colombian market. Our platform integrates over 200 payment methods, including PSE (Pagos Seguros en Línea), Efecty, and Baloto. Crypto payment solutions are also available, allowing operators to transact in Bitcoin and other popular Altcoins such as Ethereum and Litecoin. Safe and secure transactions are guaranteed, backed by a resilient and adaptive financial infrastructure to support sportsbook operations in Latin America.
Trading and Risk Management
Practical risk management safeguards financial stability by assessing and eliminating potential threats, while trading ensures profitability through strategic odds setting and adjustments. Altenar delivers advanced betting risk assessment and trading solutions to help Colombian operators maintain financial and operational stability. Our real-time risk monitoring capability and liability management tools equip professionals with the insights needed to make swift, informed decisions to keep operations profitable and secure at all times.
Game Integrations
Altenar offers comprehensive white-label online casino solutions for Colombian operators eager to tap into the growing demand for online casino experiences. With access to 120 providers and over 25,000 games, our platform supports sophisticated casino game integration and live dealer casino software to deliver rich content. Coupled with sophisticated payment gateway integration, an advanced bonus engine, marketing and affiliate tools, player management systems, and essential regulatory compliance tools, Altenar provides everything needed to compete with established platforms.
Highly Respected Sports Betting Platform
Colombia stands out as one of Latin America's most promising markets for online gambling, with a population exceeding 50 million and a rapidly expanding internet penetration rate, now above 65%. Since the legalisation of online gambling in 2016 (eGaming Act), Colombia has become a regional leader, attracting both local and international operators. The regulatory framework established by Coljuegos offers clear guidelines, providing operators with a secure environment to enter and thrive. This regulatory clarity is a significant advantage, as highlighted by Coljuegos’ statement that the country’s regulated market generated over $1 billion in revenue in 2022, a testament to its high growth potential.
The population’s acceptance of gambling is strong, with over 60% of Colombians reportedly participating in some form of gambling. This cultural openness is complemented by the country’s young population, driving the demand for innovative gaming experiences such as tailored mobile gaming experiences and live dealer casinos. The rise of esports betting further emphasises the market’s evolution.
For these reasons, the competition in the Colombian betting market is intense, with local operators well-established. Moreover, the payment infrastructure, while improving, still poses some challenges, particularly for operators unfamiliar with localised solutions such as PSE (Pagos Seguros en Línea) and Efecty.
On balance, the opportunities in Colombia remain considerable for international operators with the resources and infrastructure to overcome social, technical and regulatory challenges. The country’s clear legal framework, growing market, and increasing internet penetration further add to its appeal. As the Director of Coljuegos recently remarked, "Colombia is setting the standard for regulated online gambling in Latin America," a sentiment backed up by the market's ongoing solid performance. For operators willing to invest in localisation and innovation, Colombia offers a rewarding opportunity in the global iGaming industry.
Join the ranks of Colombia’s leading operators. Book your demonstration today and discover the powerful tools and features Altenar offers to boost your sportsbook's performance and profitability.