Sports Betting Software in Bulgaria

Sports Betting Software in Bulgaria

Bulgaria country flag

Transform your sportsbook operations with Altenar's innovative sports betting software in Bulgaria, offering cutting-edge technology and local market insights for retail bookmakers and iGaming operators.

Altenar’s sports betting software is an advanced betting solution designed to empower bookmakers and online betting operators in the Bulgarian betting market. Our high-performance platform integrates sophisticated gambling technology, offering a comprehensive suite of tools. Whether focusing on retail or online operations, Altenar’s live betting software provides extensive market coverage, fast and reliable data feeds, real-time data analytics, and flexible risk management. The platform’s adaptability allows industry professionals to enhance user experience, drive profitability, and achieve sportsbook market leadership in a competitive environment. Altenar is the go-to partner for those seeking to innovate and excel in Bulgaria’s evolving betting sector.


Advanced Sports Betting Software in Bulgaria


Our sports betting software solutions come equipped with advanced features crafted to adapt to the unique challenges of the local market, offering operators the functionality they need to stay ahead and thrive in the Bulgarian market.


Fully Managed Sportsbook Solutions

Altenar’s fully managed betting platform supplies end-to-end sportsbook services that cover everything from custom sportsbook operations management to advanced live betting software integration. Utilising premium data feeds, analytics and payment integration capabilities, our platform empowers operators to optimise performance and profitability.


Compliance is assured with our licensing services and built-in compliance integrations, while our technical support team provides professional assistance, ensuring smooth operation at all times. With Altenar, Bulgarian operators gain access to various marketing tools and personalised features, enabling leadership positions in a highly competitive betting market by delivering exceptional betting experiences.


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Key Features of Altenar’s Fully Managed Sportsbook

  • Full Customisation

    Full control over site appearance, SEO, and multilingual support.

  • Fully-Integrated PAM

    Comprehensive player behaviour and data analysis.

  • Premium Data Feeds

    Fast, high-quality data feeds from official data rights owners and renowned providers.

  • Custom Content Management

    Tailor site appearance and content.

  • Comprehensive Bonus System

    Powerful promotion engine featuring industry-standard bonuses, like free bets.

  • Mobile App

    A white label app that can be easily and quickly adopted for any brands.

  • Advanced Reporting Tools

    In-depth insights for strategic decisions.

  • Built-In Marketing Tools

    Bet Mentor, bet boosts and enhanced odds.

  • Licensing & Compliance

    Experts assistance ensuring the correct licences and compliance procedures are in place.

  • 24/7 Customer Support

    Continuous assistance and issue resolution.

  • Risk Management

    Expert oversight to maximise profit margins.

  • Casino Partners

    Over 25,000 games from leading providers.

Full Stack Turnkey Sportsbook

Our full-stack turnkey option delivers a customisable sportsbook package combining Player Account Management (PAM), a Content Management System (CMS), and Altenar’s Gaming Platform (AGP). Our ready-made sports betting platform equips operators with all the tools for success. The PAM ensures efficient player management, while the CMS provides full control over site design, SEO, and multilingual support.


This innovative solution also features cutting-edge live betting capabilities and real-time odds adjustments, ensuring an engaging experience for the diverse needs of operators and sports bettors. With sports betting APIs for seamless integration and the flexibility of custom sportsbook development, Altenar’s turnkey solutions provide the core components to enhance user engagement and maximise profitability across online and retail channels.


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Key Features of Altenar’s Turnkey Sportsbook Solution

  • Full Customisation

    Full control over site appearance, SEO, and multilingual support.

  • Fully-Integrated PAM

    Comprehensive player behaviour and data analysis.

  • CRM Integration

    Combines real-time data, one central system.

  • Custom Content Management

    Tailor site appearance and content.

  • Payment Integrations

    Access to over 200 payment methods.

  • Mobile App

    A white label app that can be easily and quickly adopted for any brands.

  • Advanced Reporting Tools

    In-depth insights for strategic decisions.

  • 24/7 Customer Support

    Continuous assistance and issue resolution.

  • Built-In Marketing Tools

    Bet Mentor, bet boosts and enhanced odds.

  • Affiliate Marketing Tool

    Plans and reports for affiliate channel management.

  • Casino Partners

    Over 25,000 games from leading providers.

  • Risk Management

    Expert oversight to maximise profit margins.

Self-Service Betting Terminal for Bulgarian Bookmakers

Altenar’s Self-Service Betting Terminal (SSBT) stands out in the land-based betting software market with its advanced features. Our betting terminal software is equipped with a high-definition touchscreen and runs on a reliable Microsoft Windows OS, providing an intuitive interface for users to place and manage bets independently. From margins to promotional content, the terminal’s custom content management allows bookmakers to tailor the retail sportsbook system to precise needs. A proven technology in other major regulated European markets, this solution integrates with in-store betting management systems, offering remote monitoring and updates. With the ability to manage device trading limits and operating hours, Altenar’s SSBT provides a competitive edge in the Bulgarian retail betting industry.


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Key Features of Altenar’s Retail Betting Terminal

  • High-Definition Touchscreen

    Intuitive user interface for easy betting.

  • Adjustable Terminal Configuration

    Sportsbook, homepage and second screen

  • Content Management System

    Customisable marketing content screen.

  • Remote Access Tools

    Streamline maintenance and support.

  • Device Trading Limits

    Adjustable betting limits for operators.

  • In-Store Bet Placement

    Cashiers can accept and process bets.

  • Booking Codes

    Convenient feature for bet reservations.

  • Promotional Assignments

    Ability to adjust screen marketing/promotional content

  • Retail Cash Out

    Easy cash-out options for players.

  • Printed Bet Slips

    Players can print and track their bets.

  • 24/7 Monitoring

    Continuous oversight of terminal performance.

  • Over-the-air Updates

    Efficient functionality update.

White Label Sports Betting and Casino

Our white-label betting platform provides a swift and efficient entry into the Bulgarian market, offering branded sports betting software and white-label online casino solutions. This ready-made betting software allows operators to launch quickly while maintaining the flexibility to scale up and transition to a fully-managed platform as the business grows. With multi-language support, payment processing integration of over 200 payment methods, and comprehensive regulatory compliance, Altenar’s private-label betting platforms ensure operations are fully aligned with local needs. Our platform also supports an extensive range of over 25,000 game integrations from 120 developers, making it a premier choice for savvy operators looking to establish a strong online casino presence in Bulgaria. Whether you’re starting small or aiming to expand, Altenar’s white-label solutions adapt to the growth of your platform.


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Key Features of Altenar’s White-label Sportsbook and Casino

  • Tailored Website Support

    Full professional assistance for custom sites.

  • Premium Data Feeds

    Fast, high-quality data feeds from official data rights owners and renowned providers.

  • Vast Game Library

    Access to 25,000+ games from top-tier developers.

  • Diverse Payment Options

    Over 200 payment methods, including cryptocurrency.

  • Content Management System

    Personalised control over website content.

  • Powerful Bonus Engine

    Features such as free spins, bonus money, cash back, etc.

  • White Label Mobile App

    Available and approved in Apple App and Google Play stores.

  • Real-Time Reporting Tools

    Comprehensive insights into performance metrics.

  • Affiliate Marketing Management

    Tools to optimise affiliate programs.

  • Anti-Fraud Platform Support

    Enhanced security and fraud prevention.

  • Licensing and Compliance

    Regular updates to meet regulatory requirements.

  • Robust Infrastructure

    Near-zero downtime for trouble-free operations.

Innovative Gambling Technology Fueled by Strategic Partnerships


Altenar’s powerful network of technology partners ensures that our online sports betting software remains at the forefront of the industry, meeting the highest industry standards.





Altenar’s Expert Betting Market Reports


With 13 years of high-level experience in the betting industry, Altenar arms operators with the insights and tools needed to excel in Bulgaria’s competitive market. With our deep industry knowledge and expertise, we understand your challenges and offer tailored solutions to keep your operation one step ahead with information, advice and solutions relevant to the local betting market. By partnering with Altenar, operators gain a strategic advantage, benefiting from continuous support and updates. Download our market report for Bulgaria to explore the full potential of our expertise.


Why Choose Altenar?


Our commitment to excellence is reflected in the gambling technology we deploy and the betting tools we offer, giving operators in the Bulgarian betting market the resources to succeed and thrive.


Licencing & Compliance

Partners receive the technical infrastructure and expertise needed to navigate Bulgarian gambling regulations and achieve regulatory compliance for sportsbook operations. Moreover, Altenar’s comprehensive licensing solutions facilitate legal sports betting in Bulgaria, ensuring platforms adhere to the country’s high standards and stringent anti-money laundering requirements. With Altenar, you gain access to gaming licences and ongoing legal support, positioning your brand at the forefront of Bulgaria’s regulated market.


Real-Time Data Feeds and Live Betting

Altenar’s live betting software in Bulgaria is powered by in-play betting technology and high-quality data feeds from official sources. Our platform delivers accurate and fast updates, ensuring real-time engagement across popular betting markets like football, basketball, and boxing. With efficient live streaming integration, Altenar’s solution enhances the betting experience for users and sportsbook operators, allowing bettors to follow events as they unfold and make informed decisions while giving operators a significant advantage.


Mobile Apps

Our comprehensive expertise in developing mobile betting apps offers Bulgarian iGaming operators a powerful way to reach players on the go. Our mobile-friendly sportsbook promotes a consistent user experience across iOS and Android betting apps, with custom in-app betting features tailored to your brand. Whether launching a dedicated app or a white-label mobile solution, Altenar’s approach accelerates time-to-market, delivering a superior performance across all betting markets and casino offerings.


Payment Integrations

Altenar’s payment solutions address banking challenges in local markets. By integrating with Bulgarian payment gateways and supporting popular local payment methods like ePay, A1 Wallet, PaySafeCard, and Revolut, Altenar ensures secure transactions and multi-currency support for our partners. Our platform also accommodates cryptocurrency payments, offering transactional capability in Bitcoin, Ethereum and other Altcoins. With over 200 integrated payment methods available, iGaming operators can overcome banking limitations in Bulgaria with confidence.


Trading and Risk Management

Identifying and managing risks is essential in the online sports betting area, as is trading to ensure optimal market positioning and profitability. Altenar offers advanced risk assessment tools and trading services that provide operators in Bulgaria with real-time odds management and dynamic odds adjustment capabilities. Our services include continuous market analysis and 24/7 bet monitoring to maintain financial stability and maximise profitability. By using these tools, operators maximise the efficiency of financial operations across all channels.


World Class Betting Software Provider



Bulgaria's gambling market offers excellent opportunities for international operators looking to expand their footprint in eastern Europe. With a population of approximately 7 million, the country has seen a steady increase in the acceptance of online gambling, driven by the rise of mobile gaming and digital payment solutions. The market's value reached €354 million in 2022, showing signs of significant growth potential despite its relatively modest market size.


Mobile gaming platforms have become increasingly popular among the population. A survey by the Bulgarian Gambling Association highlighted that over 60% of players prefer to engage in betting activities via mobile devices. Introducing innovative payment solutions tailored to local preferences, such as ePay and A1 Wallet, further enhances accessibility in a region where trust in localised payment methods is essential.


However, the Bulgarian market has its complexities. Regulatory compliance remains an obstacle, with the National Revenue Agency enforcing strict licensing and operational guidelines. Operators must, for example, adhere to stringent anti-money laundering requirements which, while essential for maintaining market integrity, add layers of complexity to market entry. Competition levels are also fierce, with established local operators holding a strong presence, making differentiation through niche offerings like eSports betting and live dealer casino games necessary for success.


Yet, the legal framework in Bulgaria is generally favourable, with clear regulations that provide a stable operating environment. As noted by a spokesperson from the Bulgarian State Commission on Gambling, "the country offers a transparent licensing process that supports both local and international operators". For those willing to invest in localisation and compliance, Bulgaria’s market offers a promising avenue for expansion, with the potential for long-term profitability in a market that continues to evolve and adapt to global trends.


Ready to enhance your operations with award-winning technology? Book a demonstration now and explore how Altenar’s sports betting software can drive your success in Bulgaria’s competitive market.



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