Winpot was founded in 2022, with its commercial launch taking place in September that same year, and operates exclusively in Mexico. Its main brand, Winpot, is a casino-first online casino and sportsbook built on a proprietary platform.
The company has grown to more than 4.5 million registered users and positions itself as a locally focused, technology-driven operator in the Mexican market.
While casino was the foundation of the business, sportsbook quickly became a strategic growth area. To accelerate that expansion, Winpot partnered with Altenar in 2023.
Before the partnership, Winpot worked with another B2B sportsbook provider. The main challenges were trading quality, pricing, and margins, along with limited sports and market coverage. These constraints made it harder to compete effectively and increase sportsbook contribution to overall revenue.
Winpot needed a partner that could improve trading performance, expand market depth, and deliver a more localized player experience.
Altenar provided a solution focused on flexibility, localization, and operational control:
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Advanced widget-based front end
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Reward campaigns, boosted odds, and Tipster Manager
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Localized sports content for the Mexican market
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Custom trading and risk limits
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Front-end adjustments and branded widgets
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Improved margins and streaming integration
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24/7 trading and risk support
The goal was not simply to replace a sportsbook feed, but to build a product tailored to Winpot’s brand and audience.
The results were visible quickly, but the strongest impact appeared over time.
2025 vs. 2023 showed:
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Handle: +672%
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GGR: +818%
2026 vs. 2025:
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Handle: +186%
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Number of bets: +206%
Player engagement deepened, with Bet Builder usage rising by 50% compared to the first half of 2025. The number of unique sportsbook users also increased by 251%.
This was not growth driven by a single event or promotion. Winpot expanded its audience, increased betting activity, and improved profitability at the same time.
What Drove the Growth?
Five sports account for 92.6% of total handle, showing a highly concentrated and efficient betting profile. The strongest growth came from recurring championships rather than one-time events. The key drivers were MLB, NBA, and NFL.
U.S. leagues became a core part of the sportsbook business, generating 25% of total revenue in 2025. This highlights an important characteristic of the Mexican market: local operators can achieve significant growth by combining strong localization with deep coverage of U.S. sports.
In a rapidly evolving Mexican market, this case demonstrates how a localized sportsbook strategy, supported by stronger trading and product flexibility, can become a powerful engine for long-term growth.
