Altenar, the leading sportsbook and iGaming software provider, has announced the successful launch of its sportsbook technology with Admiral Casino, the U.K.-facing online betting brand operated by Greentube Alderney Limited.
The go-live represents the first operational milestone since Altenar and Greentube entered into a strategic partnership earlier this year, bringing Altenar’s fully managed sportsbook solution to the regulated U.K. market.
Through the integration, AdmiralCasino.co.uk now benefits from Altenar’s comprehensive pre-match and live betting coverage, advanced risk management capabilities, promotional tools, and flexible front-end framework designed to support player engagement and operational performance.
The launch further strengthens Altenar’s position as a trusted sportsbook technology partner for operators seeking scalable and localized solutions in highly regulated jurisdictions.
Charlie Williams, Commercial Director at Altenar, said:
We are very pleased to see AdmiralCasino.co.uk successfully go live with Altenar’s sportsbook technology. Moving from partnership announcement to operational delivery is an important step, and I would like to thank both teams for the strong collaboration throughout the integration process.
The U.K. remains one of the most competitive and demanding regulated markets in the world. Our focus is on providing operators with the flexibility, reliability, and support required to deliver a high-quality betting experience, and we look forward to supporting Greentube as the brand continues to develop its sportsbook offering.
Ronald van den Brink, Chief Commercial Officer at Greentube, added:
The successful launch of AdmiralCasino.co.uk is an exciting milestone for our partnership with Altenar. Sports betting is an increasingly important part of our product strategy, and integrating Altenar’s sportsbook technology allows us to enhance the overall entertainment experience we offer to our players in the U.K.
We are pleased with the progress of the collaboration so far and look forward to working together on the continued growth of the Admiral Casino brand in this key regulated market.
The launch of AdmiralCasino.co.uk forms part of Altenar’s broader expansion across regulated European markets, where the company continues to support operators with sportsbook technology tailored to local requirements and player preferences.
