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By: Ashleigh Lauren Johnson

2 min read

Terminals Vs Online Betting: The Pros And Cons | Altenar

Altenar the sports betting software provider knows that for a lot of the sports betting industry the main focus has to be on user experience, and how this niche event will inform an operator's user/player retention rate and the occurrence of more clients. 


As the industry grows globally, it’s important to allow access to all types of bettors, some who prefer in-land terminal or kiosk betting and online betting, which has seen a drastic increase in popularity over the last few years. 


Achieving full-market-penetration doesn’t have to be a compromise on technology, or the synergy of your online brand … with Altenar, a sportsbook software provider, an operator is able to seamlessly connect online and terminal betting together, which promotes greater market penetration. 


It appears that it’s not a question of terminals vs online betting, but rather, a look at how the two seemingly diverse access points can work together for the best experience for players. 


As it appears that some bettors are reluctant to make the move to online betting, but want access to the plethora of content available through the likes of Altenar. It’s in finding a way to offer a stable platform with great flexibility that has set Altenar a part on the sports betting market and with great success too. 


So, what could be some of the perks of having terminal and online access to sports betting events, tournaments and content for operators? 


Let’s take a look… 



Greater Market Penetration And Brand Awareness With Altenar


Creating an adaptable terminal, that’s not only accessible but has the state-of-the-art sports betting technology provided by Altenar, offers a synergy between online and offline betting, as mentioned above, though it isn’t only this feature which has sparked terminal interest in many online betting operators, or sports betting operators looking to make the shift from offline to online, step-by-step. 


Branding is one of the most important aspects of modern life, from creating something as simple as an Instagram account to running a highly-successful gambling business; bettors want to know what they’re receiving, what they’re a part of and most of all, how the aesthetics of the brand draws them to an operator. It’s here that terminal use can offer greater brand awareness for your sports betting segment, casino and the like. 


Terminals can be placed anywhere you’d like for greater impact, this means your brand and Altenar’s sports betting software could be in your in-land building, or, in pubs and different institutions that remove the need for mobile data and a large offline operation if you have already moved your gambling operation online. 


In creating greater brand awareness and deeper market penetration many operators are looking to speak with Altenar about harnessing this technique, and how to achieve tremendous results. 


You can discover more about Altenar by contacting the sportsbook software provider today!

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