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By: Ashleigh Lauren Johnson

1 min read

Sportsbook Is Crucial To Casino Success | Cross-Selling To Increase & Protect Revenues

As the world of iGaming increases, it’s prudent to optimise your offering and grow brand awareness so that your success develops in the coming years. Cross-selling is not a new concept, however, in iGaming, it can be crucial to your success. 


Bringing together sportsbooks and casinos allows you to offer real events that will increase customers acquisition and brand awareness. This due to the fact that high profile leagues and teams have a greater impact on gamblers to subscribe to specific operators.  With a sport event that reaches every player, you have the opportunity of additional quality content in your portfolio. 


Altenar, a sportsbook software provider, can offer to each operator award-winning sportsbooks in order to grow its business!


What are the benefits of cross-selling in iGaming? 


  • Improve customer satisfaction 
  • Increase customer lifetime value (CLV)
  • Improves the gaming experience


Amongst this, cross-selling sportsbooks and casinos are not as costly as you might think, considering the core demographics for the two verticals share similarities and you can leverage current marketing assets. 


You can discover more about adding sportsbooks to your casino offering by contacting Altenar today!

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