how-the-history-of-italian-sports-betting-has-informed-todays-sports-betting-software-providers-altenar

How The History of Italian Sports Betting Has Informed Today’s Sports Betting Software Providers | Altenar

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Sports betting software providers are becoming increasingly desirable assets to those in the entertainment and iGaming sector, as more global markets are seeking access to sports betting content. 


Sportsbook software and partnering with state-of-the-art award-winning sports betting software providers can help you achieve your sportsbook software dreams, especially when the sportsbook software solutions you’ll receive are well-informed by niche, local and global markets to allow for greater adaptability in ever-changing sports betting landscapes. 


Altenar, a sportsbook software provider, is looking at how the historical and cultural pastimes of gambling and betting have informed the current and future sportsbook software that currently operates within Italy. 


Offering a multitude of features like cashout and tier-one content like international football leagues, Altenar brings exciting and entertainment-filled sportsbook software to the Italian market. All the while, offering 24/7 customer support and risk management systems. 


A Brief Modern History of Sports Betting In Italy fr om Pre-Vatican Games To Post-Internet Sports Betting Software


4th Century 15th Century 16th Century Modern Day
The Vatican Baccarat Lo Giuoco del Lotto D’Italia Online betting & casino


With a centuries-long interest and pioneership of sports betting, gambling and the like, it’s no wonder that many modern global markets look to Italy for inspiration on how to do betting well and create a harmonious ecosystem that pursues innovative technologies, features and more.  


With the help of sports betting software providers, many operators are able to benefit from the historical nature and knowledge afforded by the Italian market that can deeply inform sportsbook software.


Venice 1638 saw the rise of the first in-land casino, Ridotto, which saw the demand and popularisation of games like Biribi (similar to modern lottery) and Bassetta (high-stakes card games). 


With games like Baccarat originating from the 15th century and Bingo coming from the Italian gambling landscape, it’s no wonder that the modern sports betting market thrives. 


Over the years betting and gambling trickled from high society and became accessible to all, and as a result, the modern betting landscape was formed wh ere new regulations protect the modern bettor.   


Altenar looks at the Italian betting scape as a space that is well-informed by its history which allows even greater success for innovation to take place, like ways to include players, keep up to date with regulation changes and help to be a spearhead for the European iGaming industry. 


In part, some of the popularity of the Italian sports betting landscape is thanks to the historic love for gambling that has found its way into daily life. 


Tethering on the verge of a cultural and historical pastime, Altenar, a sportsbook software provider, sees how the modern sports betting market has been heavily influenced and designed by Italy’s early love for betting. 


A Glance At Some Of Italy’s Regulatory Requirements | Altenar & You


The Italian Agenzia delle Dogane e dei Monopoli (ADM) is in charge of regulating gambling in Italy. All companies that wish to offer sports betting services in Italy must obtain a licence from the ADM. The licence is valid for nine years and can be renewed.


 Sports betting companies in Italy must pay a tax on their gross gaming revenue. The tax rate is currently set at 24% for online sports betting and 20% for land-based sports betting.


There are strict rules around the advertising of sports betting in Italy. Companies are only allowed to advertise their services on television and radio between the hours of 10 pm and 7 am. All advertising must also carry a warning about the risks associated with gambling.


Sports betting companies in Italy must take measures to promote responsible gambling. This includes providing information about the risks associated with gambling and offering tools to help customers manage their gambling activity.


It is illegal for anyone under the age of 18 to place a bet on sports in Italy. Sports betting companies must take steps to ensure that minors are not able to access their services.


The following forms of online gambling are legal in Italy:


  • sports and horse racing betting
  • pool betting
  • virtual and live betting (includes fantasy sports betting)
  • slots, roulette and other casino games (online casinos)
  • poker and card games
  • games of skill, including poker tournaments, non-banked poker games
  • bingo
  • betting exchange


Sports betting is legal and in its current form it is regulated by the Sports Betting Decree number 111, in effect since 2007. Virtual sports betting (computer simulation but real teams and sports) and fantasy football (player created teams, and/or made-up sports) are considered gambling in Italy, and operators engaged in these activities require a sports betting licence. Online sports betting has been legal as well, since the 2011 online lottery.


Contact Altenar, a sportsbook software provider, today to start your sports betting journey!


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