Replatz Srl, founded in 2000 in Rosà, is one of the established operators in the Italian betting market.
Today, the company operates online through its flagship brand Fastbet.it, the name under which Replatz is commercially present in Italy.
Before partnering with Altenar, Replatz faced the challenge of modernising its digital offering while managing multiple brands and legacy systems.
The company needed to consolidate operations, improve platform stability, and ensure full compliance with evolving ADM regulations. Its existing infrastructure limited scalability, slowed product innovation, and created operational inefficiencies.
After obtaining an ADM licence in 2019, Replatz selected Altenar as its technology partner to support the expansion of its online business.
The objective was clear: replace a fragmented sportsbook ecosystem and centralise all operations within a single scalable platform.
By 2025, Replatz successfully completed its consolidation process, unifying all operations under a single licence and strengthening its market position through Fastbet.it, its key brand for the Italian market.
Altenar Tailored Solutions for Replatz
In a regulated market like Italy, growth comes from efficiency and the ability to operate within strict rules. Altenar delivered more than a migration. It provided the tools and structure needed to operate effectively in Italy:
-
ADM-compliant configurations fully aligned with local regulatory requirements
-
Customized trading & risk management limits based on Replatz’s business model (affiliates, online, and retail)
-
Localised product and UX, including front-end adjustments and custom widgets tailored to Fastbet’s brand
-
Italy-specific content, such as combo and player markets, with required restrictions (e.g. U18 and certain competitions)
-
Affiliate model support built into the platform
-
Retail solution for Italy, fully integrated with ADM systems
-
Optimised market offering, including improved margins and streaming integration
Altenar has built an Italian team to support daily operations for product and compliance and to keep our sportsbook offer aligned with the Italian industry.
The new setup simplified operations, reduced complexity, and improved platform stability. It also gave Replatz better control over risk and faster execution.
Measurable Results:
Business growth (2022 → 2026): +578.5%
This case highlights Altenar’s ability to adapt its product to the specific needs of an established Italian operator, combining regulatory compliance, scalability, and a user-focused approach.
