Altenar has announced a strategic partnership with Racing and Sports, marking a major step in the evolution of its racing vertical and reinforcing its commitment to delivering best-in-class sportsbook solutions worldwide.
The agreement builds on a multi-year relationship between the two companies and reflects Altenar’s strategic focus on enhancing key verticals within its sportsbook platform.
As global demand for high-quality, fully integrated racing products continues to rise, Altenar is investing in solutions that combine rich content, seamless integration, and strong commercial performance.
Through this partnership, Altenar will offer a fully unified racing solution. The product integrates official data, editorial content, and pricing services into a single, streamlined integration designed to simplify deployment while maximizing user engagement and revenue potential.
Antonis Karakousis, Director of Operations at Altenar, said:
This partnership marks a significant step forward in Altenar’s strategy to broaden our racing content offering.
Racing and Sports brings deep expertise in horse racing and greyhound racing, and together we are well-positioned to deliver superior value to our operators and their players worldwide.
Jack Kelliher, Commercial Director at Racing and Sports, said:
We’re incredibly proud to be partnering with Altenar after a relationship that has been building for a number of years. Since the formation of our UK business, we have believed Altenar was a partner we could create real value with.
By bringing together official data, editorial content, and pricing services through one integration, we’re helping create a more consistent and scalable racing offering across both UK and international markets.
For Altenar, this is about much more than just adding racing content. It is about giving their partners a stronger, more commercially competitive product in a market where racing is fundamental.
