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By: Ashleigh Lauren Johnson

3 min read

A Recorded 50% Of Americans Have Placed At Least One Bet On A Sports Event In Their Life | Altenar

As the American sports betting industry begins to see greater regulation and state-by-state acceptance, it’s clear that the world of iGaming and sports betting is looking to the region for what potential it offers to the rest of the world. 


Altenar, a sportsbook software provider has taken the time to view the region for its success potential, as more operators open within the region looking to propel their sportsbook offering for players, bettors and gamers. 


Altenar understood that 50% of Americans had placed at least one bet on a sports event in their lives, and it stood to reason as a nation and region filled with generations of sports lovers, that sports betting would also hold some weight. 


This national love for sports and the growing love for online sports betting is shared around the world, and it’s Altenar’s expertise that has propelled many global businesses into sustained success. 


With the iGaming global eye looking at America and what the region will do next, in terms of sports betting legalisation and acceptance, Altenar looks at what other sports betting statistics the world has seen through the early stages of 2022. 


As the sports betting industry grows and more countries, regions and players look to place bets on their most-loved content from Esports to traditional games, many operators are looking to Altenar, a sportsbook software provider for its industry insights, know-how and years-long experience. 



“Here’s Looking At You”... Sports Betting Industry


Accounting for roughly 40% of the total iGambling revenue, sports betting is not only a globally favoured pastime but one that transcends generations.  This is because, at least from how Altenar interacts with the industry, the world of sports betting is always striving for greatness, for better content, new technologies and increasing user experience. 


It’s within those realms of tier-one content that allows operators to draw bettors to their site, and in turn, retain their customers event after event. 


According to recent data, since the legalisation of online sports betting in the US, from 2018 to 2022, betting wagers have exceeded $100 billion in revenue during this period. Altenar, the sportsbook software provider looked at three states as a point of reference and an instance of exemplary revenue intake, for how successful operators could be in the US: 


Nevada saw a revenue of $20 billion, New Jersey a revenue of $24 billion and Pennsylvania with the lowest revenue at $11 billion. These leaders in sports betting revenue demonstrate the success and majoritively untapped potential of the sports betting market in this region. 


Though the online sports betting industry is witnessing considerable growth at present, it wasn’t an overnight success … the current sports-betting new wave is the product of persistent creation and adaption, something that the sportsbook software provider, Altenar, is a dab-hand at. 


When it comes to newer forms of betting, for instance, in the Esports arena of iGaming, some interesting numbers were pulled by Altenar, a sportsbook software provider, 


League of Legends ranked as the highest average for money place per bet, with a staggering $39 in revenue from a single instance. With games like Counter-Strike: Global Offensive and Dota2 earning an equally impressive $25.50 per bet. 


It’s in these instances that sports betting and Esports betting offer an inordinate amount of potential success for operators, even in emerging markets that are relatively new to the sports betting industry. Betting, in large, offers gamers a closer, more immersive experience with the content that they love, and often heightens this experience as well. 


With regulations and revenues rising around the world it’s no wonder operators and providers like Altenar are excited to see what this new era of sports betting will bring. 



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