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By: Ashleigh Lauren Johnson

2 min read

Altenar Highlights Key Statistics From Newzoo’s 2022 Global Esports & Live Streaming Market Report

As Altenar, a sportsbook software provider, takes the time to keep up-to-date with industry trends, it stands to reason that on the publication of Newzoo’s Global Esports & Live Streaming Market Report Altenar wanted to compile a top-hits article for your perusal. 


This article will look at factors that can accelerate Esports market growth and take a look at 2022’s Esports numbers. 


It’s in keeping an interest in the moving and ever-changing scope of the sports betting industry that keeps Altenar and partnered operators ahead of the curve. 


So, without further ado let’s take a look at some of the key aspects of Newzoo’s report and how Altenar believes these statistics, data and overall market report can aid your decision in offering Esports in a sportsbook. 


A Look At Esports Numbers With Altenar’s Keen Eye For Sportsbook

It’s important to know what numbers, revenue, audience and awareness you will have a share of in any given vertical, especially in Esports as it continues to grow in size, popularity and of course, revenue. 

In adding Esports offerings with your Altenar-created-sportsbook-software, you can look forward to a growing population of active Esports fans at 7,911.5M and an online population of 5,115.9M according to Newzoo’s market report. 

Altenar understands the growing demand for Esports content, having offered many fantasy leagues and events for some time, and having partnered with Oddin earlier this year. Some of this growth and population can be attributed to the widespread awareness of Esports, which according to Newzoo sits around 2,469.5M people who know about the vertical. 

Altenar thought it prudent to highlight the number of Esports enthusiasts at 921.2M and Esports revenue at $1,384.0M. 

It’s with these numbers that Altenar, a sportsbook software provider, has seen and reaffirmed the belief that the value of Esports is not only growing but becoming widely accessible thanks to software providers like Altenar. 


The Pieces Of The Sports Betting Puzzle: Market Growth

Altenar, a sports betting software provider, felt that highlighting some of the Esports market growth aspects from Newzoo’s report would help to inform entrepreneurial operators, like yourself, about the potential of the Esports betting market. 

Altenar drew a yellow marker over ‘Esports continues to attract young digital natives, sparking interest for platforms and media companies.’ This often results in greater sponsorship opportunities and in turn, creates a larger revenue intake. 

Altenar continued to piece the puzzle together and noted that with a growing number of channels centred around Esports it’s likely highly attractive for sponsors to invest and opens up new avenues for customer acquisition resulting in ‘higher-value sponsorships’. 

With the growth of Esports events at an all-time high, operators and investors can even make money from vehicles like merchandising. Amongst a host of puzzle pieces, Altenar discerned that with the growing revenue and popularity of Esports, many operators will be looking to enter this newly-popular market very soon. 

If you’d like to discover more about Altenar’s sportsbook software and what it will help you achieve, you can contact the team today by visiting their website. 

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