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Ian Macintyre

Ian Macintyre

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Ian is an RGU business graduate who enjoyed a successful tenure in software sales before switching focus to the written word. 

Starting out as a content writer for a number of leading UK media brands, his journey transitioned into iGaming while producing content as a writer and editor for online platforms like the Sports Daily, Yodo1 Games and Business2Community.com. Ian has now joined the Altenar team as an SEO Copywriter.

Responsible Gaming and LTV - Why Slowing Players Down Can Increase Value

Responsible Gaming and LTV - Why Slowing Players Down Can Increase Value

Synthetic Identity Fraud in iGaming: How It's Challenging Sportsbook Operators in 2026

Synthetic Identity Fraud in iGaming: How It's Challenging Sportsbook Operators in 2026

Why Trust Has Become the Competitive Advantage Every Sportsbook Needs

Why Trust Has Become the Competitive Advantage Every Sportsbook Needs

Do Bonuses Work Against Sustainability? Exploring the Hidden Contradiction

Do Bonuses Work Against Sustainability? Exploring the Hidden Contradiction

High Traffic with Low Loyalty, and The Real Story Behind Influencer Acquisition

High Traffic with Low Loyalty, and The Real Story Behind Influencer Acquisition

Prediction Markets vs Sportsbooks: What's Changing in Digital Betting?

Prediction Markets vs Sportsbooks: What's Changing in Digital Betting?

Which Sports Betting Markets Will Open by 2030: The Complete Expansion Guide

Which Sports Betting Markets Will Open by 2030: The Complete Expansion Guide

Low Today, Higher Tomorrow: The Pattern Behind iGaming Tax Rates

Low Today, Higher Tomorrow: The Pattern Behind iGaming Tax Rates

Bonus Abuse in iGaming: How iGaming Operators Can Protect Revenue in 2026

Bonus Abuse in iGaming: How iGaming Operators Can Protect Revenue in 2026

The Lifetime Value (LTV) Playbook: How Profitable Sportsbook Customers Are Created

The Lifetime Value (LTV) Playbook: How Profitable Sportsbook Customers Are Created

Who Bets the Most in Europe? Sports Betting Trends and Growth Drivers in 2025

Who Bets the Most in Europe? Sports Betting Trends and Growth Drivers in 2025

Youth Betting Trends in Africa: What the Data Tells Us in 2026

Youth Betting Trends in Africa: What the Data Tells Us in 2026

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