The AIP offers operators a host of beneficial additions to Altenar’s current sportsbook solution, and aims to increase the long-term value of the sports betting solution incrementally, year-on-year.
As an award-winning and global provider of betting solutions, Altenar has taken many global operations to new heights and as a result, this article will outline some of the long-term value aspects that can be implemented thanks to Altenar’s AIP and intertwining sportsbook technologies.
Business intelligence and data science play pivotal roles in various aspects of business, contributing to improved user experiences, personalization, fraud detection, customer segmentation, and increased profitability. Leveraging data to gain valuable insights, these fields enable businesses to make informed decisions and drive positive outcomes.
Personalisation:
Unlocking the power of personalisation has become a game-changer for businesses in various industries. Research conducted by KPMG reveals that personalised experiences can generate remarkable results, leading to a 20% increase in customer retention and a 15-20% boost in customer lifetime value. Imagine tailoring every interaction, product, or service to perfectly match individual preferences and needs. By doing so, businesses can create a unique bond with customers, elevating satisfaction levels, fostering stronger relationships, and ultimately cultivating unwavering loyalty and higher lifetime value.
Advertising and Customer segmentation:
In the world of advertising, generic messages simply don't cut it anymore. That's where personalised approaches step in and work wonders. The Interactive Advertising Bureau found that personalised advertising has the potential to deliver impressive outcomes, including a 20% surge in sales, a 19% boost in customer loyalty, and a 17% rise in customer satisfaction. Imagine seeing ads tailored specifically to your preferences, habits, and demographics—ads that truly resonate with you. It's no surprise that such tailored experiences lead to increased sales, heightened satisfaction, and unwavering loyalty. Furthermore, the Marketing Science Institute reveals that customer segmentation, an integral part of targeted marketing efforts, can drive response rates up by a staggering 50%. By understanding the unique characteristics and desires of different customer segments, businesses can craft laser-focused messages that strike a chord with their target audience, resulting in higher engagement and greater success.
Fraud detection:
Fraudsters beware! Data analytics has revolutionised the way businesses combat fraudulent activity. With advanced techniques like anomaly detection and predictive modelling, companies can now identify and thwart fraudulent behaviour up to 50% faster than traditional methods, according to the Association of Certified Fraud Examiners. The power of data analytics lies in its ability to uncover hidden patterns and anomalies, allowing businesses to stay one step ahead in the fight against fraud. By leveraging these techniques, companies can protect themselves and their valued customers from financial losses while creating a safe and secure environment for transactions.
Increased profitability:
In the quest for sustainable success, companies have discovered a potent ally in advanced analytics. McKinsey's research showcases that businesses effectively harnessing the power of advanced analytics achieve an average of 5-6% higher profitability compared to their peers. By delving into the depths of their data and extracting valuable insights, companies gain a competitive edge. These insights enable informed decision-making, optimising operations, and unearthing untapped opportunities. With advanced analytics as their secret weapon, businesses can chart a path towards improved profitability, fueling growth, and outpacing their competitors.
By embracing personalisation, leveraging targeted marketing, fortifying fraud detection, and harnessing the power of advanced analytics, businesses can unlock new levels of success, capturing the hearts and minds of customers while driving profitability and growth.
OPTION 2: more serious
Personalisation
Personalization has proven to be a powerful strategy across different areas of business. Research by KPMG indicates that personalised experiences can lead to a 20% increase in customer retention and a 15-20% increase in customer lifetime value. By tailoring experiences to individual preferences and needs, businesses can enhance customer satisfaction, build stronger relationships, and increase customer loyalty and lifetime value.
Advertising and Customer segmentation
In advertising, personalised approaches have shown significant benefits. The Interactive Advertising Bureau found that personalised advertising can result in a 20% increase in sales, a 19% increase in customer loyalty, and a 17% increase in customer satisfaction. Tailoring advertisements to individuals based on preferences, behavior, or demographics leads to higher sales, greater customer satisfaction, and improved loyalty. A study by the Marketing Science Institute found that targeted marketing efforts can lead to a 50% increase in response rates compared to non targeted marketing efforts.
Fraud detection
Data analytics plays a crucial role in fraud detection and customer segmentation. Utilising advanced techniques like anomaly detection and predictive modelling, businesses can identify fraudulent activity more efficiently than traditional methods. According to the Association of Certified Fraud Examiners, data analytics can identify fraudulent activity up to 50% faster. Effective customer segmentation, enabled by data analysis, allows businesses to target marketing efforts better, resulting in higher response rates and engagement.
Increased profitability
Moreover, the adoption of advanced analytics contributes to increased profitability. Companies effectively leveraging advanced analytics have achieved an average of 5-6% higher profitability compared to their peers, as highlighted by McKinsey. By leveraging data-driven insights, businesses can make informed decisions, optimise operations, and uncover new opportunities, ultimately driving improved profitability and gaining a competitive edge.
In summary, leveraging business intelligence and data science enables businesses to deliver personalised experiences, improve advertising effectiveness, detect and prevent fraud, perform effective customer segmentation, and drive increased profitability. By utilising data and analytics effectively, businesses can enhance user experiences, increase customer satisfaction and loyalty, mitigate fraud risks, target marketing efforts, and make informed strategic decisions that positively impact profitability.
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