There are now hundreds of bets on a single event in sportsbooks, but that can present challenges when it comes to the user experience.
More betting options can mean users struggle to find the bets they want, and retention rates suffer. Providing the experience they want is about more than just increasing the markets available.
Market Bundles is Altenar's front-end feature designed to solve poor navigation and overloaded screens. It allows markets to be grouped together, making navigation simple and understandable for every user.
How Market Bundles Work
Market Bundles allows operators to group betting markets, rename and translate them for different regions. The Market Bundles are displayed as tabs in the interface, so users can switch between different bet types in a couple of clicks without scrolling the page.
Bundles management is also simple. Operators can freely edit groups that have already been created, add new elements to them, or remove irrelevant ones. This tool allows complex content to be streamlined and adapted for your users - how you choose to group markets together is in your hands!
Problems Market Bundles Solve
There are so many events and bets in a modern sportsbook that users can simply be overawed by the options available to them, especially novice bettors.
Even experienced players may struggle to find the markets they wish to bet on given the many markets listed for the biggest events, and may opt not to place a bet or switch to rival brands if scrolling becomes too time-consuming.
Market Bundles significantly reduce visual noise, group long lists, and structure the interface. Once created, bundles can be effortlessly dragged and dropped into existing market groups, allowing for dynamic and flexible layout options.
The improved UX significantly increases the chances that users will come back to use the sportsbook again and reduce player churn.
Benefits of Market Bundles
The Market Bundles feature offers benefits for both sportsbook operators and the player base. For the user, markets are grouped together under intuitive titles which allow markets and odds to be found quickly, speeding up the process of finding a bet thanks to improved site navigation.
Sportsbook owners have extra control over content, with the power to customise the site and group markets in whichever way they wish. Grouping and organising betting markets has never been easier and the ability to choose titles for each tab can provide an important way of differentiating a brand in competitive markets.
Conclusion
Market Bundles is another innovative feature of Altenar’s sportsbook which puts added power in the hands of operators.
Sportsbooks should not all look the same and this tool allows for dynamic and flexible layout options - book a demo to learn more.
