One of the most popular ways for bettors to compile a bet which focuses on the markets which matter most to them is to build their own bet.
The use of Bet Builders has become a common type of betting, with players able to combine several markets from a single event to generate one personalised bet tailored to their preferences.
In this article we explain more about what Bet Builders are and why they are a must-have option for all modern sportsbook operators.
How Bet Builder works
Bet Builder allows players to create one single bet by combining multiple selections on any event from the supported sports/championships.
For example, a player can choose a home win, both teams to score and over 9.5 corners in a football match and the bet pays out as a winner if all three selections are successful. If one selection loses, the bet also loses.
The odds for a Bet Builder take into account the probability of all the selections occurring with some margin applied.
The bet can be placed as a single, or combined into a multiple bet with other selections, including other Bet Builders.
The number of selections on a Bet Builder bet range from a minimum of two to a maximum of six, with maximum odds of 1000/1, with cashout available.
Bet Builder is currently available on soccer (pre-live and live), basketball (pre-live and live), American football (pre-live and live), baseball (pre-live), ice hockey (pre-live and live) and rugby league (pre-live). Improvements planned for 2025 include baseball (live) and tennis (pre-live and live), as well as Bet Builders in esports (League of Legends, Dota 2 and Counter-Strike).
Altenar’s Bet Builder provides a user-friendly interface and is clearly visible on the markets menu, making this an intuitive feature for players to use.
Problems Bet Builder solves
Offering Bet Builders is a great way for operators to create excitement around the biggest event for players who may not be interested in simply backing the winner of a match, for example.
Backing an odds-on favourite in the big match of the weekend would require large stakes to generate significant winnings, while the odds on a Bet Builder increase as more selections are added.
Bettors are no longer limited to just traditional markets; they can personalise the betting experience and put their knowledge and insight to the test regardless of how they expect an event to play out.
For this reason, Bet Builders have enjoyed a surge in popularity since being first introduced to the industry around 2018 and are proving a hit with bettors across a wide range of territories, having initially started in Europe.
They are also popular with operators, given that a Bet Builder is a bet on a single event with much higher margin than a traditional single bet, making it critical to the operator’s margin performance.
Benefits of Bet Builder for users
Players can use Bet Builders to produce large odds and the possibility of a big payout in the same way that accumulator bets are used across a wide range of events.
Combining numerous selections may add to the difficulty of backing a winner but the rewards can be significant, and the ability to do so while focusing on one event is the main appeal for bettors.
Just as with a multiple bet, players have the ability to chase bug payouts for relatively low stakes, plus they can focus on the markets which matter most to them. Some like to add a goalscorer selection to their result prediction for a bigger price, while others may choose to focus on the number of goals, cards or corners for extra interest.
Whatever the preference, modern bettors expect a personalised betting experience and Bet Builders are a strong solution.
Comparison with Competitive Solutions
Bet Builders have become a must-have feature on modern sports betting sites but the product can vary and some only offer limited options in terms of events, sports and markets.
Altenar uses official data from leading feed providers to ensure a wide range of player props are available across the most popular sports, meaning bettors can build a bet which suits their needs.
Offering a cashout option can also help operators stand out from the competition and enhance the user experience, allowing them to accept a payout of some kind if some but not all of their selections are on track during the event.
Altenar’s Bet Builder is also backed up by regulatory compliance and risk management services. We ensure the product is only available if it meets the demands of local regulations, while trading support ensures monitoring of combined bets which can lead to large payouts.
Our unique bet acceptance logic also reduces the numbers of live bets rejected due to odds changes, further improving the user experience and ultimately generating higher revenue.
Conclusion
Bet Builders have almost become a standard offering across the betting industry but to provide players with the experience they demand, the product must be up to scratch.
Reliable technology, fast and in-depth data plus smart design are all essential to ensure performance and reliability.
Altenar ticks all the boxes when it comes to providing the Bet Builder which your players will demand as this form of betting continues to grow.
