In regulated markets such as Bulgaria, execution matters as much as technology, and Palms Bet’s switch to Altenar’s sportsbook delivered both.
In a highly competitive, tightly regulated market like Bulgaria, sportsbook performance is a growth strategy rather than just a product feature.
Palms Bet is one of Bulgaria’s leading iGaming operators and the country’s first gambling company listed on the Bulgarian Stock Exchange. As it expanded across Bulgaria and internationally in markets such as Peru, its previous sportsbook setup was limiting growth.
The operator needed a more agile, scalable solution that could support stronger player engagement, improved operational efficiency, and seamless performance. With over 20,000 sporting events already available to customers, the business required a platform capable of handling higher demand while maintaining speed, reliability, and compliance in different regions.
Palms Bet selected Altenar’s sportsbook platform with a clear goal: enhance player engagement and strengthen the company’s leadership position.
The migration was designed to be seamless, minimising disruption to customers while ensuring rapid deployment and full platform integration in multiple markets. Altenar’s hands-on approach and technical expertise enabled Palms Bet to go live efficiently, without compromising day-to-day sportsbook performance.
As part of the partnership, Palms Bet benefitted from:
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Extensive selection of sports and betting markets, catering to diverse player preferences to drive higher satisfaction and loyalty
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Advanced back-office tools to streamline daily tasks and empower data-driven decisions
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Front-end widgets to maintain the uniqueness of the Palms Bet site and support continuous improvement and differentiation in a competitive market
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Operational and account management support aligned with global growth strategy
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Integration-ready architecture, supporting exploration of AI-driven sportsbook features through a partnership with SSTrader
The impact was immediate, and the brand continues to grow at a rapid rate using data from the first four months of 2026 compared to 2025.
Bulgaria: Turnover increased by 46%
Peru: Turnover increased by 137%
Performance in both markets highlights increased player engagement and ensures the brand is well placed to capitalise on the potential of the World Cup 2026.
Palms Bet’s partnership demonstrates what successful sportsbook migration should look like: not just a technical upgrade, but a business accelerator. For operators in regulated markets, the right technology partner ensures ambitious operators like Palms Bet grow faster and compete stronger.
