Imagine the excitement of launching your very own branded and fully functional online casino in just 30 days after reading this article. With commitment, expert guidance and access to the best technology, you could be ready to welcome global players in the ever-expanding iGaming industry in no time.
For forward-thinking entrepreneurs, white-label casinos offer the fastest and most cost-efficient way to get into the action with your very own branded platform. Keep reading to learn how and what other options are available for ambitious operators and investors in 2024.
What is a white-label casino?
The concept of white labelling is nothing new. At its core, it refers to the business practice of offering a product or service produced by one company redesigned and sold under another brand. This practice allows the second company to offer the product as if it were its own without building and developing from scratch.
The key benefit of this type of business model lies in its speed and efficiency. Operators avoid the time-consuming and costly process of software development and regulatory compliance. This approach subsequently frees resources for the principal task of marketing to gain and retain the customer base needed to succeed in the highly competitive online gambling industry.
How does it work from a business perspective?
In the online gambling industry, white-label solutions provide a fully equipped casino ready to go on a lease basis. They offer a pre-built platform with games, content, and the operational support services needed to run a modern gambling site. Typically, they come with options for branding and customisation in product and service offerings, design, and specifications.
In essence, operators and investors are provided with the technological infrastructure to ensure stable and reliable operations. This infrastructure should be scalable to accommodate the growing and evolving demands of its user base. A comprehensive software package that includes a diverse range of games from reputable software providers is also provided as standard. In addition to software, operational services spanning areas such as secure payment gateways and regulatory compliance coverage meet the business needs for safe transactions and legal adherence.
Building and running an online casino without a white-label solution involves many intricate steps. Among these, operators must develop their platforms in a way that meets regulatory compliance in the jurisdictions in which they operate. Other technical challenges include establishing secure payment processing, implementing adequate customer support, and managing ongoing updates and security measures.
Operators going it alone must also negotiate independently with the plethora of game and service providers to establish quality content and secure valid gambling licences. All of this demands significant upfront costs and lengthy development timelines, and this is before the substantial efforts required for branding and marketing.
Key benefits of white label for investors
White-label casinos offer many advantages for iGaming operators in 2024. Here’s a summary of the main benefits:
Time to market
White-label solutions offer a ready-made platform that can be quickly branded and launched. This allows investors to enter the market swiftly and capitalise on emerging opportunities without the delays associated with custom development.
Cost efficiency
White-label casinos significantly reduce upfront costs by eliminating the need for extensive software development. This allows operators the ability to allocate resources more strategically towards marketing and player acquisition.
Reduced risk
Using a proven platform mitigates operational risks associated with software bugs and compliance issues. This secures smoother regulatory approvals and operational stability, which is essential for sustaining long-term success in the competitive iGaming industry.
Access to expertise
The best white-label providers offer ongoing technical support, updates, and customer service. This access to expertise ensures that operators can maintain high service delivery standards and promptly address any operational challenges.
Access to technology providers
White-label casinos open the doors to a world of possibilities, offering access to top-tier gaming content developers and a diverse range of payment method providers. This valuable network allows iGaming operators to offer a comprehensive solution that may otherwise be inaccessible.
Scalability
Trusted white-label solutions often come with scalable infrastructure, allowing operators to accommodate growing player demands. It ultimately ensures that the casino can expand operations smoothly without compromising performance or user experience.
Flexibility
Customisation options allow operators to tailor the casino experience to align with specific audience preferences and trends of the target market. This flexibility not only enhances player engagement but also enables operators to differentiate their offerings in a crowded marketplace.
Focus on branding and marketing
Operators can concentrate on building their brand identity and implementing effective marketing strategies rather than investing time and resources in developing complex gaming software and negotiating third-party contracts.
Roadmap to Success with White-label Casino
To succeed with a white-label casino project or, indeed, a white-label sportsbook, operators must first carefully select a reputable white-label provider that aligns with their business goals and the regulatory requirements of their operations. Further to this, it is important to differentiate brand identity and offerings to stand out in the crowded marketplace. Ideally, operators should offer products and services specific to player preferences in targeted regions. Achieving this requires a good deal of thought and planning.
With a branded and customised casino platform in place, operators need to focus on marketing efforts to expand brand awareness. There are several ways to achieve this. Creating SEO-optimised content to facilitate visibility on search engines through blogs, articles, and social media posts is standard practice. Pay-per-click (PPC) advertising is another way for operators to generate immediate traffic. Professional marketers should highlight new game releases and online promotions for optimum results. Implementing email marketing campaigns to nurture player relationships and encourage loyalty is yet another proven strategy.
Leveraging the reach of influencer and affiliate marketing partnerships is a common practice within the iGaming industry to acquire new players. While these initiatives are being implemented, it is important to understand the service provisions that will further enhance player satisfaction and trust. Effective customer support and secure payment options are fundamental requirements for customer acquisition, inspiring confidence in a smooth user experience across devices to aid player retention.
Furthermore, to avoid legal issues, compliance with gambling laws and regulations is non-negotiable. Regularly updating the gaming content and platform features keeps the casino competitive in a dynamic market.
What other options exist?
A white-label solution is one of a few options for investors seeking to launch an online casino platform in 2024. There are three primary options. Turnkey and self-build options also exist for those seeking greater control over their platform. Each approach offers distinct advantages and challenges that operators should carefully evaluate before making a decision.
White-label casinos involve leasing a pre-built platform from a provider, offering quick set-up with minimal customisation. They are ideal for newcomers or those looking for a fast and straightforward entry into iGaming without extensive development. Operators benefit from established infrastructure and support, leveraging the provider's knowledge and expertise, ultimately facilitating greater focus on operational aspects like marketing and player acquisition.
Similar to white-label, turnkey solutions offer pre-built platforms but with greater flexibility for customisation. This option allows operators to tailor the platform to accommodate greater branding needs, user experience preferences, and feature integrations. It strikes a balance between ready-made infrastructure and customisable elements, appealing to operators seeking a branded and unique casino experience while leveraging the advantages of existing frameworks.
Building a casino from scratch provides complete autonomy for operators with substantial resources and specific strategic goals. It involves developing all aspects independently, including software, regulatory compliance, and operational infrastructure. This option requires extensive expertise and investment but offers unparalleled control over every aspect of the casino operation.
Here's a comparison table outlining the differences between white-label, turnkey casinos, and building a casino from scratch:
| Model | White-label casino | Turnkey casino | Building from scratch |
|---|---|---|---|
| Description | Leasing a fully developed casino platform | Leasing with more customisation options | Developing a casino independently |
| Cost | Moderate initial investment, lower ongoing costs | Moderate initial investment, moderate ongoing costs | High initial investment, potentially higher ongoing costs |
| Launch time | Quick set-up: One month as standard | Quick set-up: One month as standard | Lengthy process, potentially several months to years |
| Control and customisation | Limited customisation, uses pre-existing infrastructure | More customisation options are available | Complete control over all aspects of the casino |
| Operational support | Includes essential infrastructure and support | Includes essential infrastructure and support | Requires building and managing all infrastructure and support |
| Flexibility | Limited flexibility beyond provider offerings | More flexibility in platform customisation | Complete flexibility in all aspects of the operation |
| Regulatory compliance | Often includes compliance measures | Often includes compliance measures | Operators must ensure compliance independently |
| Risk management | Shared responsibility with the provider | Shared responsibility with the provider | Operators manage all risks and liabilities |
In summary, turnkey casino solutions offer many of the advantages of white-label casinos but with additional benefits, particularly in terms of customisation. This emphasises the importance of aligning with scalable and flexible platform providers. A white-label casino is more than just the provision of technical infrastructure and software. With the right partner, it can be a complete business solution that grows with the business and allows partners to take services in-house for greater control as operators gain more experience and the platform expands.
What does Altenar offer?
Altenar's white-label casino product stands as a comprehensive business solution designed to give investors a head start in their iGaming projects. This complete package not only facilitates a fast and easy entry into the market but also offers a growth path, allowing operators to evolve from a white-label operation to an established gaming company without changing suppliers.
Here are some of the main benefits of Altenar's white-label solution.
Product features:
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Tailored website with full professional support.
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Access to 25,000+ games from top-tier developers.
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Access to 200+ payment methods, including cryptocurrency.
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CMS to personally manage website content.
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Powerful bonus engine (free spins, bonus money, cash back, etc.).
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Extensive reporting tool for real-time performance insights.
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Expert anti-fraudulent platform support.
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Affiliate marketing management tool.
Services features:
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Licence and compliance provision and updates.
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Robust infrastructure, with close to zero platform downtime.
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Access to expert technical, financial, legal and operational support.
Partnering with Altenar provides access to service features that few iGaming software providers offer. Operators will gain access to tailored layouts and diverse promotional resources that can give their brand a competitive edge, with the flexibility to support multiple brand launches as needed. Operators also gain the unique advantage of having access to in-depth knowledge of numerous global territories to enhance regional appeal.
All white-label casino partners benefit from exclusive casino management support, which manages daily content requirements in areas such as adding and reordering new games, removing duplications and depreciated games, etc.
How much does it cost?
The price varies based on specific terms, but the big plus is you only need one contract for everything instead of juggling multiple agreements.
Are you curious about your project's monthly cost? Schedule a friendly, no-pressure chat with our sales team today!
Who is white label suitable for?
Building an online casino is a significant undertaking and is not for everyone. Investors and individuals looking to launch an iGaming project should ideally have some experience and exposure to the iGaming industry or, at a minimum, a general understanding of the online gambling ecosystem and its nuances.
Interested investors should also be aware that Altenar inherits a legal responsibility for the actions of sub-licensees, which exposes the company to significant risk should an operator fail. For this reason, Altenar conducts due diligence before granting service provisions.
To qualify, operators and investors must be a registered legal entity and present a detailed business plan. Altenar carefully reviews the feasibility and authenticity of all submitted plans and documents before agreeing to provide gambling services.
How soon can I start?
With a business plan and agreement in place, it is realistically viable to have an online casino business launched and transacting within one month, providing all required game and payment gateways have been integrated.
Here is a step-by-step guide to the process of planning, building and launching a white-label casino with Altenar in 2024.
Step 1: Initial consultation
Begin with a consultation with Altenar’s expert team. Discuss your vision, target market, and specific requirements. Altenar’s specialists will help refine your ideas and outline the essential elements needed to make your application and casino project a success.
Step 2: Business plan development
Develop a comprehensive business plan that outlines your goals, target audience, marketing strategy, and financial projections. This document will serve as a roadmap for your project and is essential for the next steps.
Step 3: Legal entity registration
Operators must be a registered legal entity. This step is crucial as it forms the foundation for obtaining the necessary licences and meeting regulatory requirements. Altenar’s team can provide guidance on this process.
Step 4: Licensing and compliance
Work with Altenar’s legal experts to navigate the regulatory landscape, ensuring that all compliance measures are in place for the jurisdictions in which you plan to operate.
Step 5: Customisation and branding
Collaborate with Altenar’s design and development teams to customise your platform. This includes creating a unique page layout, design, and integrating a variety of promotional tools to differentiate your brand from competitors. Altenar’s platform allows for the launch of multiple brands if required.
Step 6: Platform set-up and integration
Altenar will handle the technical set-up of your white-label casino. This includes integrating payment gateways, game providers, and other essential software components to ensure a robust operation.
Step 7: Testing and quality assurance
Conduct thorough testing of the platform to identify and rectify any issues. Altenar’s quality assurance team will ensure the platform is stable, reliable and ready for launch.
Step 8: Marketing and promotion
Develop and implement a marketing strategy (which should be included in the marketing plan) to attract and retain players. Use Altenar’s suite of promotional tools and regional expertise to tailor your marketing efforts to different territories, maximising reach and engagement.
Step 9: Training and support
Receive comprehensive training from Altenar’s support team on managing the platform. This includes understanding the backend operations, player management, and using analytics tools to monitor performance and make informed decisions.
Step 10: Launch and post-launch support
Go live with your white-label casino. Altenar provides continuous support post-launch, assisting with any operational issues, updates, and scaling efforts as your business grows.
Build your own online casino today
With Altenar, you have a partner that helps you start strong and supports your growth from a white-label operation to an established gaming company.
Book a consultation now to learn about application requirements and the benefits of partnering with Altenar in 2024.
