Altenar has provided an innovative solution for our sportsbook clients in Italy with an adapted version of our Bet Builder product.
Bet Builders have grown in popularity with both players and operators and finding a solution which met the requirements of regulations in the Italian market was a key focus for the product team.
The Bet Builder feature allows players to choose multiple selections from the same event and aim for much larger winnings by combining them into one bet. It adds an extra layer of excitement for the user so improves retention rates, while operators usually enjoy increased margins by offering Bet Builder bets.
This bet type is well suited to football betting, with bets on a wide range of markets available for selection through the Bet Builder tool including goals, corners, cards and player props. Given Italy’s passion for football, offering Bet Builder is an important differential in a competitive market and it will soon be available across the major US sports too.
Altenar’s trading support and risk management teams ensure peace of mind for operators who could be exposed to bigger payouts, while our use of data feeds from official rights holders provides an extensive range of markets and fast updates.
Altenar has developed the Bet Builder feature for several years, and it is used in many countries. However, it was our goal to also offer it to our Italian operators who, thanks to this product, can ensure player retention. This product demonstrates how Altenar is a high-level technological partner that can guarantee long-lasting partnerships and constant growth in various aspects.
Francesco Papallo, Altenar’s Regional Director for Italy
