Supplier’s sportsbook goes live via Pragmatic’s smart PAM platform
7th December 2023: Altenar, the leading sportsbook and iGaming software supplier, has integrated its world-leading sportsbook technology into Pragmatic Solutions’ smart Player Account Management (PAM) platform.
The new cooperation will see Altenar’s top-tier sportsbook made available to Pragmatic Solutions’ operator clients and prospective licensees through a seamless configuration process.
The collaboration provides operators with the option of a new full-stack package that enables them to enhance player experiences and drive success in regulated markets.
Pragmatic Solutions offers an PAM platform that empowers leading operators in regulated markets. With Pragmatic Solutions, operators are able to easily add new games, payment solutions and multiple types of services from hundreds of suppliers, including Altenar’s, while ensuring regulatory compliance, risk management and customised marketing promotions.
Altenar’s services to licensed gaming operators encompass sportsbook, powered by premium quality data feeds, managed trading services, and customised IT-based development.
Commenting on the deal, Dinos Stranomitis, COO at Altenar, said: “We are delighted to collaborate with Pragmatic Solutions and allow them to offer our state-of-the-art sportsbook to its diverse portfolio of clients.
“With the added assurance of our seamless and fully-customisable technology, we are excited to see them continue to expand their offering.”
Ashley Lang, CEO at Pragmatic Solutions, added: “We are delighted to integrate Altenar's high-quality sportsbook solution into our PAM platform as an additional new option for our licensees. Altenar’s sportsbook was highly demanded by our customers and prospective licensees, and we are thrilled to include it in our pre-integrated portfolio.
“Both our products excel in stability and flexibility. Our extensive customisation features and powerful marketing tools can easily be combined to enrich players' experiences and maximise their level of engagement. Together, our teams are highly aligned to configure a complete solution that empowers operators to develop attractive brands according to their business needs.
“We are confident that the combination of Altenar's sportsbook with our iGaming platform will empower operators aiming to lead in their market of choice."
For more information on this release, to arrange an interview, please contact Square in the Air on [email protected].
About Altenar
Founded in 2011, Altenar is a leading igaming software provider inspired by the vision of its customers. Ranging from bespoke software-only products to its fully-managed sports betting platform, the company has established itself as one of the iGaming industry’s key suppliers across multiple global markets.
With a reputation for stability coupled with flexible and personalised service, Altenar’s proprietary products are developed and operated in-house, with an emphasis on being powered by premium quality data feeds.
In total, Altenar’s services to licensed gaming operators encompasses sportsbook, managed trading services, mobile-first delivery, customised IT-based development and risk management.
Altenar is licensed to operate across 13 major global jurisdictions, including the UK, Malta, Spain, Denmark, Sweden, Portugal, the Netherlands, Colombia and the Baltics.
Please visit altenar.com for more details.
About Pragmatic Solutions
Pragmatic Solutions provides proprietary core platform technology for gaming and sports betting operators that seek to perform at scale in a fast-paced, highly complex regulated environment.
The company offers a next-generation Player Account Management (PAM) platform that is open, modular, stable, scalable, and flexible due to its API-based approach, enabling its clients to have complete control over their gaming business roadmap and operations.
The platform provides a comprehensive and user-friendly set of back-office tools to ensure regulatory compliance, handle risk and manage brands, promotions and player experiences with extensive flexibility. Pre-integrated with hundreds of third-party content, payments and service providers, the platform also supports rapid integration of new services of the operators’ choosing.
Pragmatic Solutions, sister company of Pragmatic Play, was founded in 2014. Headquartered in Gibraltar, the company holds licences by the MGA, UKGC and AGCO and supports live operators in many locally regulated markets including the UK, Spain, Germany, Ontario, Romania, Hungary, Estonia and more. The Pragmatic Platform holds certifications by ISO 27001, GLI UK, while being compliant with numerous regulated European jurisdictions.
