Altenar goes live in Bulgaria with Betmarket Partnership

Altenar goes live in Bulgaria with Betmarket Partnership

Share this article

Award-winning sportsbook provider strikes debut deal in Balkan country


Altenar, the leading sportsbook and iGaming software provider, has expanded its presence in Bulgaria with renowned operator Betmarket.


This new partnership sees Altenar venture further into a well-known region with greater ambitions to achieve rapid growth there.


Betmarket is already live with some of Altenar’s other leading products including player props markets and virtual sports, so the continued opportunity for growth in this iGaming relationship is one filled with excitement and potential for the provider and operator alike.


Live across its home territory, Betmarket was initially launched in 1997 and started out as purely a bingo and slot games operator but has steadily grown into the world of sport, offering a wide range of games and products to its customers. 


Commenting on the deal Mr. Angelos Stravelas, Account Manager at Altenar, said: “We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators and to launch with Betmarket allows us to understand this market further than we already do.”


“It is without question one of Bulgaria’s leading operators and we have the potential to grow alongside it, integrating many of our award-winning products onto its platform over time.” 


Hristo Markov, Product Manager at Betmarket, added: “Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us. This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.” 


Altenar’s successes have been recognised with multiple award wins in 2022, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards. 


Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators. 

Previous Next

Related articles

  • Essential Guide to Turkey’s Gambling Laws and Regulations - What You Need to Know

    Essential Guide to Turkey’s Gambling Laws and Regulations - What You Need to Know

  • Sportsbook features guide: Betslip Boost

    Sportsbook features guide: Betslip Boost

  • Understanding Gambling Laws and Regulations in Germany

    Understanding Gambling Laws and Regulations in Germany

  • Malta Tech Talks return for fifth edition

    Malta Tech Talks return for fifth edition

  • Sportsbook features guide: Bet Mentor

    Sportsbook features guide: Bet Mentor

  • Sportsbook features guide: Bet Boost promo tool

    Sportsbook features guide: Bet Boost promo tool

  • The Role Flexible Customer Support and Dedicated Account Management in iGaming

    The Role Flexible Customer Support and Dedicated Account Management in iGaming

  • iGaming Events Calendar of Major Exhibitions in 2025

    iGaming Events Calendar of Major Exhibitions in 2025

  • Top 13 Lead-Gen Campaign Strategies Every Sportsbook Should Use

    Top 13 Lead-Gen Campaign Strategies Every Sportsbook Should Use

  • New Algorithm Boosts Bet Acceptance Rates

    New Algorithm Boosts Bet Acceptance Rates

  • Rewards System launched as new promotional tool

    Rewards System launched as new promotional tool

  • What is Retail Betting? A Comprehensive Guide From Key Markets to Business Startup

    What is Retail Betting? A Comprehensive Guide From Key Markets to Business Startup

Fill out the form and we’ll be in touch as soon as possible

Follow 3 simple steps to fill out the form

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

Choose enquiry and fill details

1 / 3
Enquiry Type

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

Contact info

2 / 3
How can we reach you?

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

More information you want to tell us

3 / 3
How did you hear about us?
Region of Operation

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information