Gaming halls and betting terminals were the foundation for Grupo Veramatic’s success in Spain - but the digital age meant a new strategy was needed to drive online growth.
Grupo Veramatic is a big name in the Spanish market with its vast collection of gaming halls and betting terminals, but that was no guarantee of online success.
With over 200 gaming halls across the country and a huge number of slot machines in bars and restaurants, the company had enjoyed years of success but the gambling landscape was changing.
In 2017 the group obtained a licence to operate the Jokerbet online gaming brand as the digital age of betting continued to develop rapidly.
Players were increasingly switching to gambling online as internet access improved and smartphone use accelerated. Jokerbet needed a sportsbook provider with the stability and flexibility to provide reliable technology and an improved user experience which catered to the demands of the modern bettor.
Jokerbet chose to partner with Altenar in 2021, stating:
Altenar's attitude, flexibility, and approach are what led us to choose their product. We’re confident that we have all the right elements in place for a long-lasting business partnership.
Those elements translate into a sportsbook that delivered a number of enhancements to drive growth, and captured the attention of the online crowd:
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Popular promotions, including free bets, boosted odds and accumulator bonuses
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User-friendly back office with fast responses and intuitive tools
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Bet Builders designed with UX in mind
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Daily communication between both companies
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Focus on innovation, with eFootball launched in 2024
The result has been more predictable revenue streams, with eFootball in particular driving significant growth thanks to rapid live events which have attracted a younger audience who are less inclined to bet on conventional sports and championships.
Based on both turnover and GGR, eFootball is now ranked third in the top sports for betting on the Jokerbet site.
Margins across all verticals are also improving year on year:
2023 → 2024: 9.48%
2024 → 2025: 41.44%
Total increase: 54.84%
In summary, turnover, profit and margins are all growing, and player behaviour and revenue is more predictable.
