What is CRM Software? How does it benefit an organisation, business and the iGaming industry at large? These are the questions that this article aims to answer and takes a deep dive into CRM as a must-have tool for the iGaming and sports betting industry.
So, what is CRM software? Customer Relationship Management is a methodology that manages a businesses interaction with current and potential customers, improving and streamlining customer processes and relationships with the aim of increasing sales, customer service and profitability. CRM can take the form of technology, process and strategy or a combination of all three.
What does CRM software do? CRM organises customer information such as name, address, email, phone numbers, website, social media profiles, etc. Not only does CRM store and track this information, but it also highlights recent news and press around a company's activity, and records the company’s communication preferences. Offering your sales, marketing, and operational teams a holistic view of your client and partner relationships.
In creating a 360 degree profile of your clients, over time, you can improve pre-existing relationships and build invaluable new relationships as a result of CRM software.
Additionally, this article will detail several benefits to instituting CRM processes and software systems into your business.
If you’re looking to build new relationships in the sports betting industry and level-up your iGaming business, contact Altenar, a sportsbook software provider.
Improved Messaging | Automation Taking Your Communications To The Next Level
In the iGaming industry it’s important to stand out, this can come in many forms fr om platform providers, solutions providers and overall the operators offering content to a host of players within any given market. There are often apparent ways to stand out in the sports betting and iGaming industry, like giving players and bettors access to tier-one content, must-have technologies, features and products, but success can also be in the small details of your business, like communication and messaging.
With CRM systems you can increase satisfaction levels for your customers and clients, as well as automating the process of communication to produce dynamic content and automated messages from the data and information your system understands about your players and clients.
An example of this process would be to create specific drip campaigns to niche groups of your clients and customers through the likes of automated emails and pop up ads to better tailor your content and trigger specific actions.
Enhanced Efficiency | A Well-Oiled iGaming Machine
Automation is a key tool for a business to harness, especially within and throughout iGaming businesses whether you’re B2B or B2C. The benefits are endless and here’s a brief three points of how automation can enhance efficiency…
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Time reduction: Less time spent sending individual emails and the CRM can nurture relationships 24/7.
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Ranking leads: Organising leads can save time when you’re in the process of acquiring new clients, this can even include the use of Artificial Intelligence and differentiate between MQL and SQL.
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Handle simple customer questions.
This can allow marketing and sales teams the time to tailor campaigns and focus on the right products to better service customer needs, while allowing customer focused teams the time to answer complex questions, produce solutions and much more.
Proactive Service | Outreach Is The Name Of The Game
Altenar’s Head of Sales, Antonino Barra, in an early interview with the sportsbook software provider noted that “before you pitch a pen, you should be sure that a pen is what your customer actually needs,” and this comment couldn’t be more true. With CRM software businesses are able to tailor their resources and efforts to better address the needs and wants of potential and existing customers.
With all the relevant data and information available at a touch, there’s less need for teams spending their much coveted time trying to find simple information and knowledge on potential clients.
Getting right down to what matters is of the utmost importance, especially in the world of iGaming and sports betting wh ere the landscape moves at lightning speed. Not only this, but businesses can improve customer satisfaction and reduce the time spent on finding the perfect solution.
Enhanced Collaboration | Bringing Your Teams Closer Together
With most businesses being multi-disciplinary, with a host of professionals fr om a breadth of industries and know-how it’s important that there are points of access and communication wh ere the ideas, knowledge and overall workflow of a business can come together when it’s needed. Whether this is fr om development to sales or marketing to the end-user, communication and collaboration is key.
CRM software, especially cloud-based systems, can host notes, comments, documents and much more that not only increases collaboration but can bolster decision-making and ease-of-use for your employees.
Businesses can potentially benefit from the following…
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Built-in collaboration tools
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Multiple users
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Follow a documents progress
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Shared records
Altenar a sportsbook software provider understands the value of internal collaboration and communication between teams and has witnessed great success thanks to this type of procedure.
Overview | Insights At A Glance
As this article draws to a close, it’s important to offer an at-a-glance insight into how CRM software can be beneficial to an iGaming and sports betting industry and how greater steps towards automation is a must in a tech-savvy industry.
Here is a list of how CRM can improve your current business operations.
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Improves the customer experience: Helping you and your businesses track and analyse customer behaviour / preferences, enabling you to tailor your product and marketing to the best possible customer and your customers to the best product for them. Potentially increasing customer loyalty and retention rates.
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Enhancing your customer retention: Your businesses can better understand customers and identify those at risk of leaving. With this knowledge, your business can personalise and tailor products and messaging to these customers to offer something they may not have requested before.
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Increasing your business efficiency: Streamlining your business processes, such as customer communication and data management, is a must in an industry wh ere AI and machine learning are helping to streamline a host of features and products in the background. Helping to improve productivity and profitability.
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Improving your marketing campaigns: Being able to track customer reactions and preferences to content can increase engagement and conversions rates.
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Data analysis and reporting: improving overall business decision making and productivity.
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Increasing efficiency levels: potentially help you to reduce manual processes and streamline operations that can increase productivity.
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Improving your customer experience: iGaming operators can provide a faster and seamless experience to players and partners. This can result in increased player satisfaction and loyalty.
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Better data management: Automating data collection, analysis, and reporting, operators can gain valuable insights into player behaviour, preferences, and performance, all the while allowing your teams the time to help develop other parts of the business further.
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Reducing errors and fraud: Automation can help reduce the risk of errors and fraudulent activity by ensuring consistent and accurate processes.
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Enhancing marketing campaigns:Helping to deliver targeted and personalised messaging and campaigns to ensure the right content reaches the right customer.
You can discover more about Altenar, its technology and sportsbook solutions by contacting the sports betting solutions provider today! Begin your iGaming journey right with an award-winning and globally recognised sportsbook provider! Level-up your offering.
Additionally, CRM can boost your automation capabilities and add a host of great benefits to your current iGaming and sports betting business.
About Altenar
Altenar provides a highly comprehensive and fully managed sportsbook solution to many of the leading brands across the globe. Its award winning sportsbook solution delivers stability, security, and extensive configurability to ensure a best-in-class sports betting experience.
Built on many years of experience, Altenar’s sportsbook solution provides a vast range of front end features and back office functionality, which enable operators to improve player acquisition and retention rates. Its offering combines a wide-range of sporting events, a deep understanding of trading and risk, and a personalised UI to ensure each operator has the ability to differentiate themselves in the market.
For more information, contact [email protected]
