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By: Ashleigh Lauren Johnson

2 min read

The 2022 Competitive Landscape Of The Sports Betting Market With Insights Into Market Trends

As the summer of 2022 sizzles, the world is still looking at the inordinate growth and high demand experienced by the sports betting industry, and many operators are either looking to offer sports betting or looking to add sportsbook to their Casino and are considering a market space that has more to offer as it takes grip of the iGaming industry once more. 


Altenar, a sportsbook software provider, understands the scope of a growing market, from local to global, meaning it’s well adapted to understanding and answering the needs of operators around the world, and Altenar knows the importance of shedding market insights to help you make the best decisions.


According to a 2022- published article by Business Wire, it was predicted that the sports betting market was set to have a CAGR% increase between 2022 and 2027 of 10.23%. 


This CAGR percentage is a product of tier-one providers, such as Altenar, and operators like bET365, William Hill, Paddy Power and a host of others. 


Let’s take a look at how market trends improve revenue, player retention and new player percentages … 


Largest Emerging Market & Dominating Players


The sports betting market comprises a plethora of sports content, events and matches, spanning localised games and global phenomena like Football. 


According to the same article by Business Wire, the largest emerging market for the sports betting industry in Europe, especially with industry-defining markets like Italy, France, Spain, UK and Germany to name a few. It became clear that these markets generate sustainable revenues and as a result, those looking to enter the European market can do so by contacting Altenar, a sportsbook software provider today. 


Thanks to a wealth of content, many operators look to the European market as a staple of the sports betting industry, and Altenar is well-versed in the varying landscapes of this space. 


Additionally, Altenar is amongst the more-prefered providers for the landscape and can adhere to local law, regulations and your needs.  


You can become a part of the dominating players by harnessing Altenar’s state-of-the-art technology, products and services, that take your lead and its knowledge to create a bespoke sportsbook offering for your players. 


You can discover more about Altenar from the website, or by contacting the team today to become a part of a dominating market landscape and achieve sustained success.


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