Altenar’s sportsbook clients can now capitalise on one of the fastest growing forms of betting thanks to a much-improved esports vertical.
Betting on esports is becoming increasingly popular and being able to offer markets to your player base is now seen as an essential part of a premium sportsbook.
In this article we take a detailed look at what Altenar’s sportsbook offers and the benefits it provides to operators.
How Esports Vertical works
Altenar has partnered with leading esports data provider DATA.BET to ensure its offering is powered using only official data.
Doing so ensures Altenar’s sportsbook can legally use logos and pictures from events and ensure an optimised experience for bettors.
As part of the integration, Altenar receives odds and live score feeds from fast raw sources which are managed by an in-house trading team,
Once players choose ‘esports’ from the list of verticals, they are taken to a standalone esports lobby which contains all the information a fan of these events could wish to see when placing a bet.
In-page navigation and a custom streaming player are part of the esports product, while future upgrades will include scoreboards and a live map tracker to make following the action as easy as possible.
Problems Esports Vertical solves
The rise in popularity of esports has presented sportsbook operators with the challenge of making their products appeal to the next generation of players.
Viewing figures for many traditional sports are slowly declining and that can also lead to a reduction in live betting, with many youngsters preferring the excitement provided by live streams of esports tournaments.
The increase in popularity of such events has left bookmakers searching for ways to provide betting markets and take advantage of the new opportunities in this area.
As with any sport, having fast and accurate data is vital in terms of the product offering and Altenar’s partnership with DATA.BET ensures minimal delays, real-time odds and an enhanced user experience.
Benefits of Esports Vertical for users
Altenar already provided esports betting through its sportsbook but the recent upgrade ensures significant improvements to market uptime, market offering and event coverage.
Providing players with a standalone lobby will become an important differentiator for sports betting websites and can lead to increased turnover, as well as acting as a landing page for targeted campaigns which can boost conversion rates.
Comparison with Competitive Solutions
Altenar believes it is now providing its sportsbook clients with the best esports betting product in the world.
Along with an accurate, reliable betting line with the widest content coverage, Altenar can now deliver adaptable widgets for the most popular esports titles that ensure a seamless user experience, boosting player engagement.
Odds are available on a wide range of games, including the likes of League of Legends, Dota 2, Valorant and many more.
With more than 30 disciplines and 2,000 markets, Altenar’s in-depth coverage can be a real differentiator from other sportsbooks when it comes to esports.
Conclusion
This project ensures Altenar’s sportsbook clients can offer their players an esports vertical which sets new standards for betting in this increasingly important area.
As the average age and disposable income of esports enthusiasts increases, the demand for betting markets goes up as well as bet sizes.
With the first edition of the esports Olympics taking place in Saudi Arabia in 2025, the growth in esports betting is expected to continue and a reliable esports offering is now an important part of a modern sportsbook.
