self-service-betting-terminal-on-show-at-ice-london

Self-Service Betting Terminal on show at ICE London

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Altenar’s attendance at ICE 2024 in London will give the sportsbook provider the chance to showcase the impressive Self-Service Betting Terminal which is available for clients to use in their retail outlets.


Leveraging expertise in the retail Turnkey Solution, Altenar stands ready to assist operators in launching an independent retail gambling venture and the SSBT is key to that.


Based on stand S1-320 at ICE, Altenar’s team of experts will be displaying their self-service betting terminal which has already proven itself in a major regulated European market.


Product Operations Manager Isidoros Siderakis said: "Welcome to the future of betting experience with our cutting-edge full retail software solution featuring Self-Service Betting Terminals (SSBTs).  


“The Self-Service Betting Terminals empower users to place bets swiftly, navigate diverse gaming options effortlessly, and enjoy an outstanding betting experience. With a commitment to innovation, stability, and user satisfaction, our full terminal solution brings a new era of excitement to the world of betting, combining the key core of the robust Altenar sportsbook along with all Altenar Gaming Platform features."


The terminal, featuring a high definition touchscreen and a Microsoft Windows application, allows customers to deposit money and print receipts, as well as place bets and track results through an intuitive interface.


Device monitoring takes place 24/7 while over-the-air functionality updates and a content management system give clients a high degree of customisation options and efficient management of retail operations. 


The terminal features a modern sportsbook design and comprehensive functionalities with operators able to adjust screen marketing/promotional content, device trading limits and operating hours.


Self-Service Betting Terminal: Key Components


AGP Platform

  • CPP BackOffice: High level management control and monitoring

  • CMS: Management of home page

  • Terminal administration panel: Financial transactions reporting


Terminal Application

  • Native Microsoft Windows application


ThingsBoard

  • An open-source IoT platform for data collection, processing, visualisation and device management.


Sportsbook

  • Sportsbook design STFE or widgets

  • Sportsbook BackOffice



While cutting-edge technology powers the terminal, Altenar’s award-winning sportsbook is the beating heart of the product.


Customers can place bets on an ever-increasing number of events, with all the major sports around the globe covered. Adding cricket to Altenar’s catalogue has driven significant growth with operators able to offer coverage of over 1,800 live matches from the world’s biggest tournaments down to youth competitions.


The tracks are covered too with a huge selection of global horse racing and greyhound betting markets, while football, basketball, American football, ice hockey and baseball all benefit from a user-friendly bet builder.


Players have the freedom to combine individual selections, either within the same game or across multiple events and sports, to produce a single bet slip which boosts customer engagement and satisfaction.


Other features such as Player Specials, Early Payout and Bore Draw Money Back mean Altenar’s sportsbook offers everything customers have come to expect when placing a sports bet with a top-end operator.


The use of premium data feeds from a variety of suppliers is also important, and Altenar’s growing network of official data partners includes the world’s best and most respected, ensuring bookmakers can operate in even the most regulated and competitive markets.


To see for yourself how Altenar’s SSBT could enhance your retail offering, book a meeting with one of our team during ICE London 2024.
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