Finding players for your iGaming and sports betting solution can often seem difficult and daunting, however, this article aims to quiet this fear with some examples of how to find bettors and players for your budding business or your existing one.
Altenar, a sportsbook solutions provider, have been inside the iGaming industry for many years where their expertise is compiled of industry knowledge, state-of-the-art technologies, and best of all, the sports betting provider benefits fr om the feedback of its global operators and their players!
For you, this offers your players a library of sports content, markets and features that can increase player acquisition and retention rates. If you’re looking to add a sportsbook to your offering contact Altenar, an award-winning sportsbook provider now!
Still looking to learn which platforms could help to find your business the players it deserves? Let’s take a look at some of the top platforms and avenues you can venture into for success.
Social Media Platforms | Widening Your Businesses Reach
In a world wh ere social media and the resulting platforms penetrate-evermore into people's lives and homes across the world, these platforms can be a great and highly effective form of advertising when looking to acquire new players and bettors for your iGaming business.
With this in mind, iGaming and sports betting businesses can harness Facebook, Twitter and Instagram to find potential players and ensure that the right content is finding the right people.
You can benefit fr om a wider reach, highly targeted advertising, cost-effective inside of your marketing plan, real-time engagement and data collection. All of which can gather information on demographics, behaviours and the interests of your players to inform future content.
Not only this but through targeting your ads to the right sportsbook players and bettors, you’re more likely to retain these players moving forward.
As a sportsbook solutions provider, Altenar understands the value of key advertising tactics to ensure that your sports betting content offers you a competitive edge on your target audience and market.
It’s also important to keep in mind and understand the advertising rules around iGaming and sports betting on any given platform to ensure that your content is being seen while adhering to the platform's regulations.
If you’re looking for an award-winning sportsbook solution to add to your iGaming offering, contact Altenar today.
Affiliate Websites | Offering Niche Audiences To iGaming Businesses
Affiliate websites offer a powerful tool for iGaming and sports betting businesses looking to enhance their current player and bettor pool. Partnering with top websites can allow your business to tap into their audience and attract new players.
With this in mind, there are a host of benefits from partnering with affiliate sites such as harnessing a targeted audience, being cost effective, increasing brand exposure, access to niche markets and building long-term business relationships.
These benefits and this platform can tackle many issues of traditional marketing wh ere it may not be able to reach niche demographics and audiences.
Though Altenar doesn’t offer marketing support to operators, you can discover more about the provider’s sportsbook solution by contacting the team now!
Online Forums | The Value Of Direct Engagement
Online forums, believe it or not, have a rightful place in your marketing plan when looking to find new players. Platforms like Reddit and Quora are amazing places to engage with vast and invested communities and their discussions. On these forums your business can provide valuable insights and recommendations to potential players and place yourself as not only a tier-one operator but also an industry expert.
So, how will you benefit from using online forums?
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Targeted audience
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Direct engagement
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Community building
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Real-time feedback
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Increased brand awareness
Harnessing the power of online forums and your Altenar provided sportsbook solution could spell success for your sports betting and iGaming business.
Online Forums | The Value Of Direct Engagement
Online forums, believe it or not, have a rightful place in your marketing plan when looking to find new players. Platforms like Reddit and Quora are amazing places to engage with vast and invested communities and their discussions. On these forums your business can provide valuable insights and recommendations to potential players and place yourself as not only a tier-one operator but also an industry expert.
So, how will you benefit from using online forums?
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Targeted audience
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Direct engagement
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Community building
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Real-time feedback
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Increased brand awareness
Harnessing the power of online forums and your Altenar provided sportsbook solution could spell success for your sports betting and iGaming business.
Google AdWords | Bringing Measurable Results To Your Marketing Efforts
In an industry that’s not only always- adapting but increasingly on-the-go with the deeper penetration of mobile betting and gaming, harnessing Google AdWords could be highly beneficial to your iGaming business when acquiring new players.
Here are some points to consider when choosing Google AdWords:
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Targeted advertising
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Measurable results
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Cost-effective
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Increased brand exposure
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Mobile optimisation
Taking into account the current technologies of your industry can help to inform how you will reach new players and the right players for your iGaming and sports betting business. At the time of writing this article, mobile betting is a must-have for operators and one of the best ways to target new players who are always on the move.
Sports Websites | Sponsored Content & Cross-Promotion
Partnering with sports websites like ESPN can help to advertise your online betting business to the right audience while in-keeping with the general topics and themes of the websites you’re partnered with.
This is targeting your audience directly, as many sports lovers also partake in betting.
So, what are the benefits of using a sports website for your iGaming and sports betting business?
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Targeted audience
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Brand exposure
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Sponsored content
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Cross-promotion
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Data collection
Using sports websites can be highly beneficial for sports betting operators as these channels have access to demographic information, behaviours and favourite sports of their audiences. On top of this, attaching your brand to a highly reputable business can bolster your brand's trustworthiness and increase player acquisition.
Influencer Marketing | Adding Credibility To Your Sports Betting & iGaming Business
Influencer marketing has inordinate value when trying to acquire new players and bettors for your sports betting and iGaming business, and partnering with influencers, social or otherwise, can drastically increase your audience and attract new players.
Having relevant celebrities or influencers endorse your iGaming product and brand can be highly beneficial and below is a list of reasons why…
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Increased reach
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Credibility
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Targeted marketing
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Cost-effective
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Increased engagement
Altenar’s Sports Betting Offering | A Brief Insight
Founded in 2011, Altenar is a leading sports betting software provider inspired by the vision of its customers and their players. Any non-standard request is a strong reason for Altenar’s plethora of professionals to enhance its technologies, features and product's capabilities by adapting it to new markets, new audiences or new requirements.
This flexibility is the cornerstone of Altenar’s success with partnered operators and how it came to be known as a go-to sportsbook provider, allowing the award-winning team at Altenar to share their experiences in the gaming industry to help grow an operator’s operational capacity.
Altenar’s mission goes beyond profit and aims to build a reputation as the most partner-oriented igaming software provider in the market space today.
Below are some of the benefits you’ll receive as a partnered operator of Altenar.
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24-hour trading and risk control
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Ability to profile players
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Possesses the UKAS-Certification for ISO27001
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Dependable technology
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Deployment and agile development
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Flexible hosting: accommodates legal requirements and highly attended events
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Optimised end-user experiences with low latency all given through geographical data dispersal and sophisticated internal caching
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Customisation to a high degree across many channels using API-based services
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Scale-out and high availability throughout the stack
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Early payout
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Revamped cashout
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Player props (NFL, NBA, NHL, MLB + more)
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Bonus engine
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0% Margin
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Bore Draw
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Player Specials
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Premium cricket
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Bet builder
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Esports
Contact the team today and begin your sportsbook journey right, with stability and flexibility in mind!
