As a sportsbook software provider, Altenar offers some must have content, features and technologies that have levelled-up numerous global operators who have found inordinate success with a tailored-to-them sportsbook solution.
Part of this success is Altenar’s understanding of niche markets, player-loved content and how moving with the times allows operators to adapt to any new regulation and content trends within the sports betting realm.
Esports has been around for some time, however during the global pandemic the love and need for this type of digital escapism skyrocketed as a byproduct of sports events ceasing and in-person betting shops closing for the-then foreseeable.
So, as a force-to-be-reckoned with, how has Esports taken the sports betting world by storm and what exactly is ‘Esports’?
What Is Esports & How Has It Bolstered The Betting Industry | Altenar & Online Betting
Esports or it’s less well-known name, Electronic Sports, is a type of sports that is embodied by competitive video games where teams of players can battle each other in a host of organised tournaments and leagues. Esports has gained significant popularity through recent years, even entering a state of global phenomenon as millions of viewers, players and fans participate worldwide.
Esports involved a host of video games fr om first-person shooters to multiplayer battle arenas, bringing newer and younger bettors and players to the world of online gambling, which expands the overall player pool for many global operators. Some of the more popular games include, but are not limited to, League of Legends, Overwatch, Fortnite, Counter-Strike and Dota 2.
With potential cash prizes, Esports attracts thousands upon thousands of participants from around the world with major Esports events drawing large crowds and viewers, both online and in-person.
Becoming a booming industry, Esports offers inordinate potential from sponsorships, advertising and media rights, many companies like major brands and traditional sports organisations have begun investing in the Esports industry and offering this content to bet on. Reaching younger audiences, iGaming businesses are able to capitalise on the growing popularity of video games and the gaming industry.
On top of this, many global operators are looking to add Esports to their offering, so, how do you choose new countries to enter and how do you know if their players will love this new addition to your content offering? Let’s take a look at some top-tips.
Insights Into Choosing The Perfect Country For You & Your iGaming Business
Before getting into the Esports-of-it-all, it’s important to take a look at how choosing the right betting landscape for you and your business could also bolster the overall success of your iGaming venture.
With Altenar, operators span the globe and draw players from far and wide to participate in their favourite local, national and international events that not only draw thousands to in-person matches, leagues and so on, but draw millions of viewers around the world at given point, and it’s this potential for tapping into a section of this audience that can bolster a business for years to come.
When selecting your country and in turn, its bettors, you must know ins-and-outs of this betting landscape and understand what content draws players to bet. With Altenar, operators have ample access to years-long knowledge both in online betting solutions and per-country know-how.
Conduct Your Research: This process is the first and potentially one of the most important steps to successfully analysing a sports betting market. Gathering as much relevant information as possible about the teams or players involved in local events, what bettors in the region are likely to bet on, and any legal and regulatory must-haves. This is potentially the tip of the iceberg when it comes to sports betting markets and with a host of differences per country, completing your due diligence is not only a must, but could be laying the much needed groundwork for a successful business. Knowing your players and your country of operation are key.
Assess The Numbers: Once you have gathered information about the country and you’re knowledgeable on what’s best for your business and the bettors in this region, you can begin looking at how well potential competitors are performing on the market and how many years they’ve been active in your chosen betting landscape.
Look For Value: The key to successful sports betting business is finding the value in any given location and building on the success and triumphs any given betting landscape has already achieved. For some operators this could be entering highly-regulated market spaces wh ere legality and compliance are driving and forcing innovation and for other operators value can come fr om traditional and generational love for betting and sports.
Consider The Market: It's also important to consider the overall market for any country, there will be some countries that offer a breadth of industry innovation and bettor numbers, and others that will pioneer regulation. It’s up to you to decide how your sports betting and iGaming business can benefit from the location you choose.
How To Choose The Country That’s Best For Your Betting Operations | Further Insight
Discovering the right country can be a daunting task, however, with the right sportsbook solutions provider in your back pocket, you’ll be able to find the right market space and bettor pool for you and your business.
Take a look through the list below to discover further the areas you’ll need to explore.
Legal Framework: In line with the above list, when starting a sports betting business it's important to check and then double-check the legal framework of the country or countries you have chosen. Some countries have strict laws against online gambling, while others have favourable regulations, having that legal insight into a country and its gaming laws can be beneficial, additionally, as the world begins to see sports betting as an extension of the entertainment world, more countries could open their doors to online gaming and betting in the coming years. When choosing your country of operation it is best to choose one with a well-established legal framework for online sports betting.
Target Market: Consider the target market and potential customer base in the country. This can tell you and your business a lot about the type of bettor you’ll come across in the region and how likely they are to bet on the content you offer. Your target market may have higher levels of disposable income, a generational culture for betting and gaming, and a love for sports, as well as the potential for an increasingly younger bettor pool.
Payment Processing: Make sure the country you choose has a reliable and secure payment processing system that allows for easy deposits and withdrawals. Your players will love the option to choose how they pay and will want to ensure that their credentials and personal information is safe in your hands. Holding ample, safe payment options and key regulation certificates can help your future players build brand trust with your business.
Taxation: Many countries may implement a taxation on your sports betting and iGaming business, this often aids the country in some way and is implemented into improving the gaming industry and the country as a whole. Some countries will have higher taxation rates than others, so finding the right country for you is important!
Infrastructure: Considering the country's infrastructure, including internet connectivity and technological advancements, this will often make it easier for bettors to access your iGaming content and is a must for many regulated markets around the world.
Top-Tips For Analysing New Countries For Esports Businesses | Altenar & You
Analysing an Esports market is a must, especially as this niche in the iGaming space is constantly evolving and changing. With Altenar, you can access tier-one Esports and sports betting content and rely on the sportsbook solutions provider to ensure quality, regulation, due diligence and offer must-have technologies.
As well as, helping you to garner the right Esports market(s) for you and your iGaming business.
Understand the game: The first step in analysing an Esports market is to understand the game being played and what is drawing your bettors and players to this niche area of sports betting and gaming. This could include understanding the rules, the strategies used by top players or teams, and any recent updates or changes to the game which can influence how your players will bet on the content, and offers you the ability to expand your player/bettor pool.
Gather information: Once you understand the game, you need to gather as much information as possible about the teams or players involved in the events, this will allow you to place odds, features, bonuses and margins in the best places on the most optimal content on your sports betting platform. Inclusive of recent form, their head-to-head record, their preferred strategies or playing styles, and any other relevant factors.
Consider the meta: In Esports, the ‘meta’ refers to the current state of the game and which strategies / tactics might be most effective. It's important to consider the meta when analysing an esports market because this can drastically change the outcome of a game or match.
Keep up with news and events: Esports is a rapidly evolving industry, and it's important to stay up-to-date with the latest news and events. This is likely a common point to touch on for any iGaming industry, but as Esports grows and changes, keeping up-to-date is key to success.
How To Choose The Best Sports Betting Content For Your Platform? | Altenar & You
Time to get down to the content, and this is wh ere a player can make quick and decisive choices on whether to return to your sports betting and Esports betting platform. For many players, operators who offer a more personalised experience to players will benefit greatly fr om this type of content and features, as well as potentially bolster player retention rates as a result.
Discover more on how to choose the best sportsbook content below…
Relevant Sports: Choosing the sports that are popular and relevant to your target audience are a must and this will bolster your business as bettors and players know to come to your website for the content they love. You could consider factors like the popularity of the sport, the leagues and events, as well as the level of interest in the sport and the frequency of events in the chosen leagues and sports. Focusing your business and its content on sports that have a high level of betting activity and a wide range of betting options.
Timely Updates: Providing key and up-to-date information on upcoming events, news and updates, live scores and results is a must for the players and bettors that are not only betting on-the-go but consuming your content in the same vein. A way to achieve this is by implementing automated feeds to provide real-time updates on your website and with Altenar’s widget-based front end you’re able to achieve real-time changes and keep your customers engaged.
High-Quality Content: Your content must be of high quality and come from premium data providers, this is all possible with Altenar and its award-winning solutions. This content includes providing detailed analysis and insights, global leagues, Esports offerings and much more! All the while using high-quality images and videos to enhance the user experience.
Diversity: Offering a diverse range of content to cater to different interests and preferences is a must in a world wh ere no one bettor is the same. By offering betting options on different sports, leagues, and events, as well as different types of bets such as live betting, futures, and prop bets you’ll be offering your players something unique and highly tailored to their preferences.
Personalisation: Using data and analytics to personalise the content for your customers is a must, and part of this can be achieved through the use of a widget-based front end that allows automatic updates and allows operators to greater personalise the content being offered to players. All the while increasing brand awareness.
An Overview Of Top Leagues & Esports Content
Here is a brief overview for the types of leagues and Esports content you could offer to your players and offers you a chance to research into the below games more to gain insights into how popular this type of content is.
With sportsbook solution providers like Altenar, you can offer your players the Esports content they want.
League of Legends (LoL): LoL is one of the most popular esports games in the world and has a huge fan base, by offering this league and type of gaming content to your players you could be tapping into a plethora of dedicated bettors and fans. The game is played in a team format, with five players on each team. There are multiple leagues and tournaments throughout the year, including the League of Legends World Championship. Meaning there are ample benefits to offering betting content on LOL games for iGaming operators.
Counter-Strike: Global Offensive (CS:GO): CS:GO is a first-person shooter game that has a competitive Esports scene, and with this many operators who offer this game and the ability to bet on it is a must for many young and new-to-betting players. The game is played in a team format, with five players on each team. Major tournaments include the Intel Extreme Masters and the ESL One.
Dota 2: Dota 2 is a rather popular multiplayer online battle arena game, similar to League of Legends, and has been one of the many games famously adopted throughout the pandemic. The game is played in a team format, with five players on each team. Major tournaments include The International and the Dota Pro Circuit.
FIFA: FIFA is a popular soccer video game that has a competitive esports scene. The game is played in a one-on-one format, with players controlling a team of virtual players. Major tournaments include the FIFA eWorld Cup and the eMLS Cup. Not only this, but games like FIFA can bring the worlds of traditional betting and Esports betting closer together, further expanding and building upon your pool of potential players.
Discover more about Altenar, its sports and Esports offering, as well as the provider’s technologies and sportsbook features by contacting the provider today!
