Does Italy’s Historic Betting Landscape Inform The Modern Betting Market? | Altenar

Does Italy’s Historic Betting Landscape Inform The Modern Betting Market? | Altenar

Share this article

With a centuries-long interest and pioneership of betting, gambling and the like, it’s no wonder that many modern global markets look to Italy for inspiration on how to do betting well and create a harmonious ecosystem that pursues innovative technologies, features and more. 


Venice 1638 saw the rise of the first in-land casino, Ridotto, which saw the demand and popularisation of games like Biribi (similar to modern lottery) and Bassetta (high-stakes card games). 


With games like Baccarat originating fr om the 15th century and Bingo coming from the Italian gambling landscape, it’s no wonder that the modern sports betting market thrives. 


Over the years betting and gambling trickled from high society and became accessible to all, and as a result, the modern betting landscape was formed wh ere new regulations protect the modern bettor.  


How Has Betting Grown From The 15th Century To Modern Day?


Currently, there are a host of legal online betting and gambling opportunities that are available to Italian bettors: 


  • Cash poker games

  • Horse pools

  • Casino games

  • Fixed-odds & totalisator Sports betting

  • Skill games

  • Solitaire & tournament poker games

  • Bingo 


Altenar looks at the Italian betting scape as a space that is well-informed by its history which allows even greater success for innovation to take place, like ways to involve players, keep up to date with regulation changes and help to be a spearhead for the European iGaming industry. 


Speaking with Francesco Papallo on the popularity of the sports betting market in Italy, Altenar’s Regional Director had this to say: 


Betting on sports events is nothing new for Italy. The origins of this practice date back to Roman times. Just think of the “Totocalcio”, a competition that made history in our country. 

Despite the pandemic period we have experienced, which is particularly difficult for the Italian gaming industry, the Igaming Industry has definitely recovered and we are certain that there are great opportunities and great challenges for Italian operators to focus on.  

In a highly qualified industry such as gaming, companies, at all levels, now just need tools that allow them to do something, but without increasing complexity, in support of the player, and Altenar keep working on that, in order to have an advanced technology that makes the software provider highly competitive around the world. 

Talking about Italy, there are also regulatory limits that make it more difficult to make certain types of developments, as well as, there are objective difficulties encountered by the legislator due to the poor perception of the sector in the eyes of public opinion.  

And although this represents one of the main limitations for the industry, it is also true, on the other hand, that this negativity is also a kind of defence for operators, which keeps the industry reserved only for those who really know the Italian market.





You can discover more about Altenar and what the sportsbook software provider offers to the Italian market by contacting the team today.



Previous Next

Related articles

  • Sportsbook Features Guide: Market Templates

    Sportsbook Features Guide: Market Templates

  • Gambling Laws and Regulations in the US State of Kansas

    Gambling Laws and Regulations in the US State of Kansas

  • Sportsbook Features Guide: Event Trading Tools

    Sportsbook Features Guide: Event Trading Tools

  • Is California Open for iGaming? An Operator’s Guide to Laws and Regulations

    Is California Open for iGaming? An Operator’s Guide to Laws and Regulations

  • Sportsbook features guide: Tipster Module

    Sportsbook features guide: Tipster Module

  • Sportsbook Features Guide: 24/7 Trading

    Sportsbook Features Guide: 24/7 Trading

  • Altenar empowers operators and players with new sportsbook features

    Altenar empowers operators and players with new sportsbook features

  • Sportsbook Guide: Player Segmentation And Risk Profiling

    Sportsbook Guide: Player Segmentation And Risk Profiling

  • Ukraine’s Regulatory Reset - Why PlayCity Replaced KRAIL and What it Signals

    Ukraine’s Regulatory Reset - Why PlayCity Replaced KRAIL and What it Signals

  • Gambling Laws and Regulations in the US State of Indiana

    Gambling Laws and Regulations in the US State of Indiana

  • Altenar launches Bet Cards display feature

    Altenar launches Bet Cards display feature

  • Sportsbook features guide: Fixed Odds

    Sportsbook features guide: Fixed Odds

Fill out the form and we’ll be in touch as soon as possible

Follow 3 simple steps to fill out the form

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

Choose enquiry and fill details

1 / 3
Enquiry Type

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

Contact info

2 / 3
How can we reach you?

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

  • 1

    Details

    Step 1
  • 2

    Contacts

    Step 2
  • 3

    Info

    Step 3

More information you want to tell us

3 / 3
How did you hear about us?
Region of Operation
Do you already have a sportsbook?

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information