Altenar, a renowned sportsbook provider, has taken a unique path by directly engaging with community activities. Through partnerships with local initiatives, they actively support and join in the communities where its customers reside.
Altenar's approach is hands-on, fostering lasting relationships through involvement in sports, events, and local teams, proving their commitment to the community goes well beyond the playing field.
The Isle of Man Marathon: Beyond a sporting event
Scheduled for 11 August 2024, the Isle of Man Marathon showcases perseverance, stamina, and community spirit. The marathon unfolds in the beautiful northern part of the island, displaying the heights of athletic accomplishment. Altenar's sponsorship helps the local marathon become a more inclusive event for athletes and fans.
The iGaming solution provider doesn't confine its role to merely being a sponsor. Instead, it delves into the finer details, ensuring the crafted participant T-shirts, medals, and trophies resonate with the event. Each of the 600 participants gets provided memorabilia that is an acknowledgement of their participation and a narrative of their journey.
A tapestry of partnerships
Altenar’s sponsorship portfolio is as diverse as it is impactful - they support a range of local events, from football matches to tech conferences. This commitment strengthens community ties and fosters local spirit.
A past football match between FC Isle of Man and Vauxhall Motors saw Altenar’s active involvement. Moreover, the company has plans to support other gatherings, such as the Digital Isle of Man conference and E-club networking events. Altenar chooses these sponsorships to maintain a continued yet subtle presence across various aspects of the community.
Harmony of business goals and community engagement
The sportsbook provider's sponsorships reflect its intrinsic connection with sports, and John Quaye, Altenar's CFO and an avid athlete see these sponsorships as personal commitments, not just business endeavours. For him and the company, these alliances serve as crucial support for local organisations.
Subtle yet resonant brand visibility
Altenar eagerly encourages its employees to participate more in community events. Simultaneously, Altenar is on the lookout for fresh, impactful ways to contribute at the local level. The positive response to their marathon sponsorship is encouraging further involvement in community projects.
Crafting a legacy
Altenar’s story is one of commitment to community and strategic partnerships. They demonstrate that a business can expand and concurrently nurture the community it belongs to, setting a standard for responsible and meaningful engagement in the iGaming industry.
Contact Altenar today to launch your sports betting adventure with stability and flexibility at its core.
About Altenar
Altenar provides a highly comprehensive and fully managed sportsbook solution to many of the leading brands across the globe. Its award winning sportsbook solution delivers stability, security, and extensive configurability to ensure a best-in-class sports betting experience.
Built on many years of experience, Altenar’s sportsbook solution provides a vast range of front end features and back office functionality, which enable operators to improve player acquisition and retention rates. Its offering combines a wide-range of sporting events, a deep understanding of trading and risk, and a personalised UI to ensure each operator has the ability to differentiate themselves in the market.
