Altenar has strengthened its support for Belgian iGaming operator Golden Palace with the launch of a native mobile app.
The two companies have been in partnership for several years and the mobile app will help Golden Palace’s continued expansion in the Belgian market.
Product Operations Manager Isidoros Siderakis gives us the lowdown on the development of the app and Altenar’s partnership with Golden Palace.
How did this partnership with one of Belgium’s premier operators come about?
At Altenar, our commitment to continuously improve our services and provide our customers with the best possible experience has been a driving force behind our decision to develop a native mobile app. As existing partners, we have had the opportunity to work closely with Golden Palace and gain a deeper understanding of their preferences and requirements.
Why is this move with Golden Palace such a coup for Altenar?
The mobile app development signifies Altenar's dedication to innovation and growth. In such a competitive market, the native mobile app sets Altenar apart as an industry leader, as well as positioning Altenar as a provider of cutting-edge solutions, giving it a distinct competitive edge.
According to our experience, such initiatives often pave the way for long-term collaborations. Altenar's ability to deliver a high-quality native mobile app that meets Golden Palace's expectations can establish a foundation for ongoing cooperation and mutual growth.
Are there plans to expand with Golden Palace in the next 12 months?
It is common for gaming and technology companies to continuously work on improving their platforms to provide users with a more engaging and user-friendly experience. Features like Live Bet Builder, robust and configurable front-end, faster loading times and enhanced personalisation are all valuable improvements to consider in order to meet evolving user expectations.
Looking at the opportunity, why is Belgium such a key market for Altenar?
The Belgian market has witnessed a growing online and retail market with technological advancements and good player engagement in recent years. Customers expect a totally improved product in terms of market offering, faster loading times, user experience and personalised services.
Altenar's commitment to technological innovation positions us well to meet these demands, not only for online business with the brand new mobile app but also the retail sector with the self-service betting terminals.
After a string of major announcements in 2024, what makes Altenar’s offering stand out from the crowd in such a mature market?
This year has been another very successful one so far for Altenar. New sportsbook functionalities continue to be added and operators now have more promotional tools than ever in order to enhance the user experience and boost player retention, such as our improved Bet Boost tool, while we continue to add new events and markets across various sports.
Also, the full portfolio of vertical products such as the native mobile app and full retail solution with self-service betting terminals give a great advantage to our operators.
