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By: Ashleigh Lauren Johnson

3 min read

A Look At Altenar's Commercial Success With Comments From Altenar's Commercial Director Domenico Mazzola

1. Congratulations on Altenar’s recently announced commercial results for 2021 – what’s been key to powering your platform’s exponential growth?

Thank you, we've been working hard to achieve and strive for better. I think the keys to powering Altenar’s platform growth is the continual driving force of our c-levels to seek change, whether this is adding something new to Altenar’s software or seeking new forms of sports betting entertainment like Esports. 

I think, for the most part, the proof is in the pudding, operators have seen the ease of use and success available to them through Altenar’s sportsbook and this kind of sensation is catching. 

The world opening back up and having expos take place also powers Altenar’s growth and we’ll be attending ICE in London at booth S3-340, so, please come along and speak with us we’d love to chat. 

Altenar works hard and that’s the key to our exponential growth.

2. Which markets have proven most instrumental to Altenar’s development over the last year? How much of Altenar’s business is geared towards Europe vs the likes of LatAm and Africa?

We are placed around the world, but Europe, LATAM and the UK have been instrumental to our development because the individual markets require so much from us as a sportsbook provider …  from adapting to the customers needs to finding and attaining the right licences to operate. 

Having access to unique challenges from a country or operating region allows Altenar to be at the top of their game and the forefront of sportsbook technology.

3. Given your UKGC and existing operations in the UK – how much do you see Europe’s largest betting market influencing Europe’s development in the decade ahead?

Each market is unique and for that reason we treat each market that way … for instance, one market will prefer a certain type of sports betting to the neighbouring market and it rarely follows a domino effect, so to speak. 

If anything, the largest betting market might influence Europe’s development in terms of a greater adoption of or legalisation of online gambling, given the revenue intake can be so high and therefore beneficial to countries as a whole. This means that more European countries could look to operating sports betting in the coming years as the UK houses some of the biggest names in the industry.

4. Looking to new markets where Altenar has gone live, such as the Netherlands and Bulgaria – which jurisdictions do you currently see as the most untapped across Europe, and indeed LatAm?

I believe that Brazil will be a very large market for Altenar and for Europe, there is an endless supply of jurisdictions that Altenar would love to be involved with, especially as Altenar is witnessing a greater adoption of sports betting across Europe as a whole.   

5. Esports, data and virtuals are a key part of Altenar’s offering – what kind of demographics do you believe your products are appealing to and how do you plan to capture the interest of the next-gen player?

Altenar’s products are appealing to a wide demographic, purely because sports tends to lend itself to a host of age-ranges, backgrounds and everything in between. It’s one of the most beautiful aspects of sports, so it’s no surprise that the same ethos extends into sports betting. 

Esports will be one of the factors in capturing the next-gen player, simply because it allows for a host of imaginative, creative and almost fictional gaming that far exceeds the limits of traditional sports betting … for instance, a gamer can bet on the death of dragon as opposed to a specific player scoring a goal. The scope of the industry is changing just as the player is. 

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